Photo by Huawei Mate X5.
Author: Liu Huafang Typesetting: Rocky
New Year's Day is approaching, the Year of the Dragon is approaching, survive the challenging 2023, and are about to enter the 2024 of the dragon and tiger. Looking back, the mobile phone industry has experienced an unforgettable year of competition and turbulence, folding screen mobile phones have gone mainstream, and Huawei Mate 60 has detonated the global discussion, injecting new atmosphere, new highlights, and new logic into the mobile phone industry.
In the past year, folding screen mobile phones have become more popular, and their market share has increased rapidly, becoming the first track for major mobile phone manufacturers to increase their money.
In the context of the popularity of folding screen mobile phones and the return of Huawei mobile phones, Huawei Mate X5 has become the king of the category and the strongest flagship of the year led by high-end, leading a new wave of folding screen mobile phones with full-dimensional technological innovations such as basalt tempered Kunlun glass, Beidou satellite communication, Lingxi communication, and ultra-perceptual XMAGE image.
On top of the folding storm and the tide of science and technology, Huawei Mate X5 is the hottest ultra-high-end folding flagship, and it is also the most sought after king of folding for high-end people.
The king of folding: product power wins, good quality meets black technologyThe first-generation Huawei Mate X folding screen mobile phone was born in 2019, that is, Huawei's first-generation large-folding flagship mobile phone was three years earlier than its domestic counterparts. From this perspective, it is inevitable that Huawei Mate X5 will lead in an all-round way, whether it is technological innovation, or the maturity of industrial design and process level, it is naturally better polished.
The Huawei Mate X5 is a generation that not only takes the folding experience to the next level, but also has the industry's most advanced communication technology capabilities.
For an excellent folding screen mobile phone, hinge technology, durability, and interactive experience are the core technologies, and they are also the key to determining whether it can become the main machine of users. Huawei has developed its own dual-spin waterdrop hinge, which has long solved the problem of overlapping experience, and the Huawei Mate X5 is more durable in terms of wear resistance, scratch resistance, drop resistance, and waterproofing. The HUAWEI Mate X5 Collector's Edition uses an ultra-reliable basalt tempered Kunlun glass outer screen and an impact-resistant flexible inner screen, which increases the scratch resistance of the outer screen by 300% and the drop resistance of the whole machine by 100%.
In the stacked state, the Huawei Mate X5 is only 1108mm, the holding experience is no less than that of a straight phone, and the unfolded thickness is only 53mm, under this extremely thin and light design, it still supports IPX8 water resistance, creating the industry's strongest folding water resistance experience and wet hand touch experience.
HUAWEI Mate X5 has the industry's strongest communication capabilities, with a two-way Beidou satellite messaging function that saves lives at critical moments, and also adopts a comprehensive leading Lingxi communication technology (antenna + AI algorithm + network algorithm), which can achieve intelligent network optimization in congestion areas such as downtown areas, subways, underground garages, high-speed rail, elevator halls, and high-traffic scenarios such as urban areas, subways, underground garages, high-speed rail, elevators, and high traffic in metropolitan areas.
The exterior design of a folding phone is difficult, not only to achieve thinness and lightness, but also to achieve opening and closing aesthetics, but also to achieve top-level imaging capabilities. The HUAWEI Mate X5 adopts a unique "Universal Stargate" lens module design, which means "exploration and yearning for the universe", inheriting the symmetrical design concept of the Mate series, achieving "square and round, inclusive", and showing a leadership style of "thinking about the world and looking at the world".
Duration00:06Among many high-end mobile phones, the HUAWEI Mate X5's imaging capabilities are still the most outstanding, not simply stacking up camera parameters, but a unique style of ultra-perceptual XMAGE images, which achieves ultra-clear shooting at all times and all focal lengths, and achieves all-round photography without shortcomings. With a 50-million-pixel super-sensing main camera, 5x optical zoom, 50x digital zoom, and macro photography, you can use the Huawei Mate X5 to create mobile phone movies.
The soul of innovation: Huawei's technology genes are not leading or high-endHuawei Mate60 didn't even have a press conference, and went on sale directly, detonating the whole network;As an ultra-high-end flagship, the Huawei Mate X5 is also a rush of purchases, regardless of the color, it is directly won, but the top-of-the-line Collector's Edition is more popular.
Consumers are very smart and rational, and they choose the Huawei Mate X5 not only because of the loud and face-saving Huawei brand, but more importantly: consumers are willing to pay for technological innovation and prefer high-end products with leading technology.
The Huawei Mate X5 is known as the strongest flagship of the year, not a marketing slogan, but a strong self-developed technical foundation. As the king of the first generation of folding, the Huawei Mate X5 is the carrier of Huawei's technological innovation genes, and has become an industry innovation leader in many key technological innovations.
Huawei's leading style of technological innovation is precisely the super label that fits the high-end crowd, and it has deeply cultivated and honed its core competitiveness to create a unique leading edge, so as to stand out from the fierce competition. Those elites who are working hard in their respective fields, like the Huawei Mate X5, are trendsetters who dare to break new ground and innovate.
Huawei's technology genes have underpinned the industry status of the Huawei Mate X5, the king of folding, the strongest flagship of the year, and it is the best. Looking back, Huawei mobile phones have always had the accumulation of high-light technology, and innovation is deeply rooted in Huawei's bones, such as the dual-spin waterdrop hinge technology that has been used on Huawei Mate X5, basalt tempered Kunlun glass, Lingxi communication, satellite communication technology, etc.
Of course, the HarmonyOS system, which was born for the era of the Internet of Everything, is the world's most leading next-generation operating system, the software soul of Huawei's mobile phones, and has become one of the world's three major mobile phone operating systems, which is a unique major breakthrough in the history of Chinese software.
With its leading hardware innovation capabilities and the original self-developed HarmonyOS system, Huawei's mobile phones have not only achieved industry leadership, but also led the development direction of the entire mobile phone industry. As an ultra-high-end flagship, the Huawei Mate X5 has won consumer recognition and led the folding screen mobile phone track, truly achieving "no leading, no high-end".
Only Huawei: the most innovative self-developed enthusiast and the wisest elite consumer
In the past year, the folding screen mobile phone market has grown rapidly and gradually moved towards mainstream, and Huawei's deep cultivation of folding screen mobile phones has also blossomed. Judging from third-party data, Huawei is still the leader of folding screen mobile phones, and it is the winner of ultra-high-end folding flagships.
According to the chnbrand 2023 China folding screen consumer insight report, folding screen mobile phone users have high requirements for quality, requiring not only the endorsement of big brands, but also the ultimate technology core, and low sensitivity to **, which is a group of low-tolerance high-net-worth users. Huawei's folding screen mobile phone ranks first in the industry in terms of word-of-mouth recommendation value, and at the same time, the horizontal screen open rate of the large screen is also the first in the industry.
In the report of Cinno Research, we see that among the ultra-high-end folding phones with more than 10,000 yuan, Huawei's folding screen has a market share of up to 50%. Looking at the market horizontally, folding screen mobile phones with more than 10,000 yuan are basically horizontal folding mobile phones, in this ultra-high-end market, regardless of market share or user depth, Huawei is the absolute king of the industry.
Of course, due to the lag of data research, the data of the research institute is mainly Huawei Mate X3, not the latest king of folding - Huawei Mate X5. The Huawei Mate X5 is much, much more powerful than the previous generation, and the Huawei folding screen is still relatively stable in the ultra-high-end flagship market.
Looking at the whole industry, the Huawei Mate X5 is the strongest high-end flagship of the year, with the best product power, innovation power, and brand power. The main rival of Huawei's mobile phone is Apple, and Apple does not have a folding flagship category, and in the high-end folding market, the Huawei Mate X5 actually has no rival at all.
Between New Year's Day and the Spring Festival, there is only more than a month left, and it is time for relatives and friends to get together at the end of the year, talk and laugh, what to send to relatives and friends?
My friend Ah Chao chose two Huawei Mate X5s, one to reward himself for his hard work in the past year, and one for his father. Ah Chao believes that the Huawei Mate X5 with face and lining will definitely become Dad's new favorite.
A friend said that what kind of brand has what kind of users, and what kind of users will shape what kind of brand. Among the ultra-high-end mobile phones, only Huawei, Huawei is the most innovative self-developed enthusiast, and Huawei has the wisest elite consumers.