The well-known "dark horse of the wine industry" spirit, why is it disappearing now?Drinking buddies "no gold".
The best liquor in Hubei is undoubtedly Baiyunbian. The company has now become a leader in the liquor industry in Hubei. However, looking back on the past, the leader in Hubei liquor is none other than strong liquor.
Jin Liquor once swept the country with the advertising slogan "Although Jin Liquor is good, don't be greedy for a cup", it occupies a firm position among drinking friends. At its peak, the annual sales exceeded 10 billion, and even Moutai sighed to itself.
However, today's strong wine has experienced a cold winter from prosperity to decline. The owners of small supermarkets were anxious about this, and the spirits could not be sold. What is the reason for this?
First of all, "it has great limitations". Spirited liquor is a kind of "dew wine", which is different from traditional liquor, beer, and red wine, and is a kind of health liquor brewed with medicinal herbs. Although China has a tradition of brewing liquor with medicinal herbs since ancient times, the market size is relatively small compared to those that use traditional brewing techniques. Nowadays, most consumers who like health wine choose to make their own products, which is not only reassuring but also saves money, resulting in the loss of some consumers in the already small market.
Secondly, the "myth of the wine world" of strong liquor is evocative, with sales exceeding 10 billion. The success of the spirit wine mainly stems from three points: taste and publicity. The first two points are from the consumer's point of view, while publicity is the modus operandi of the merchant. Jinjiu cleverly combines these three points, priced at 8 yuan a bottle, for the sake of consumers, and the advertising slogan "Although Jinjiu is good, don't be greedy for a cup" is indispensable, making Jinjiu a "dark horse" in the field of liquor, creating a legend of annual sales of 10 billion.
But why is it so hard to find it on the table these days?There are two main reasons:
Prices. What used to cost a few yuan a bottle of strong wine has now risen to 15 yuan or more, which is not in line with the increase in consumers' wages.
Single product positioning. As a health liquor, the market of jin liquor is relatively narrow, and the product positioning of jin liquor has always been in the middle and low end, and now it is still a "mid-range wine" in the eyes of consumers after the price increase.
Overall, spirits are still on the market, but "alone" and may not be as popular as they used to be across the country, but there may still be people who taste them regularly in some places. This shows that in order for wine to survive in the market for a long time, it is essential to take into account marketing, wine quality and quality. For some liquor companies, "marketing, wine quality, and the best of the three cannot be both", and it is difficult for a brand like Yuande Liquor that does not pay attention to marketing and only values cost performance and wine quality in the local area.
Yuande Fangtai Liquor uses red tassel glutinous sorghum as raw material and adopts the "Daqu Kunsha" process, and the winemakers are well aware of the uniqueness of glutinous sorghum, using its high content of tannins, starch and the characteristics of thick skin and small grains, giving the wine a rich and layered feeling. Adhering to the century-old tradition and following the "12987" standard, the vinification cycle is one year, and the cellaring time is up to seven years, creating a complex flavor and the characteristics of an old wine. The aroma of the wine is refreshing, rich and dreamy, exuding the aroma of grain and flowers and fruits. The taste is delicate and warm, harmonious and balanced, as if you are in a fairyland, which is intoxicating. This imitation Taiwanese wine shows a unique charm on the palate, making it a very satisfying wine.
Another Bingheng old liquor is cleverly blended with 18-year-old base liquor and 30-year-old liquor, which is as famous as Moutai. It is operated by the descendants of one of the three major burning workshops of Moutai, and the technique is old and exquisite. The sauce is rich in aroma, rich and harmonious in taste, and has a long aftertaste, like tasting a beautiful story. This old wine shows the unique taste charm of Bingheng, which is a story of ingenuity inheritance and an intoxicating taste journey.
Bingheng old wine is not only a bottle of wine, but also a story of ingenuity and inheritance, and an intoxicating taste journey. "