Relying on an advertising slogan that became popular all over the country and was called "Friends of Men", how is it now?
Relying on an advertising slogan to sweep the country's strong liquor, once known as "male friend", what is the current situation now?
Many people recall their youth and have a classic advertising slogan in their minds: "Although the wine is good, don't be greedy". This advertising slogan was widely praised in its time, making strong wine a household name and a fadity.
The homeland of strong liquor is located in Hubei, a region rich in products. In Hubei, Yellow Crane Tower wine is also famous, and there is a profound cultural heritage behind Yellow Crane Tower wine. Although Hubei has many famous liquors, Jinjiu has achieved brilliant achievements at that time.
However, today's spirits are less striking than they were in the past.
Why has the spirits lost their former brilliance?There are probably three reasons for this.
The market is highly competitive.
As a medicinal liquor, it was unique at the time and attracted a large number of consumers. However, in recent years, brands similar to medicinal liquor have emerged one after another, and the market competition has become increasingly fierce. The increase in competitors has made spirits face greater challenges in the market, and their market share has gradually been impacted.
The fierce competition in the market has led to a decline in the turnover of the spirit, coupled with the investment in all aspects, which makes the spirits continue to be the same. In this case, other medicinal liquors began to lower their prices to attract consumers of strong liquor. The *** of the strong wine has become one of the important reasons why it is no longer brilliant.
Marketing and publicity are reduced.
Spirits gained popularity in the early days through a lot of advertising. However, over time, the publicity has decreased and advertising has not been as frequent as before. The huge role of advertising in the influence of products cannot be ignored, and the fame of spirits has gradually faded due to the reduction of publicity methods. In a highly competitive market, the lack of sufficient publicity has led to the gradual oblivion of spirits.
As a result, there are a lot of good wines on the market today that are good but lack publicity. This applies not only to established beverage brands, but also to some emerging brands. For example, a wine launched in recent years, although it is not very famous, its quality is really excellent. This is the case with the following introduction.
Yuande Fangtai Liquor uses red tassel glutinous sorghum as raw material and adopts the "Daqu Kunsha" process, and the winemakers are well aware of the uniqueness of glutinous sorghum, using its high content of tannins, starch and the characteristics of thick skin and small grains, giving the wine a rich and layered feeling. Adhering to the century-old tradition and following the "12987" standard, the vinification cycle is one year, and the cellaring time is up to seven years, creating a complex flavor and the characteristics of an old wine. The aroma of the wine is refreshing, rich and dreamy, exuding the aroma of grain and flowers and fruits. The taste is delicate and warm, harmonious and balanced, as if you are in a fairyland, which is intoxicating. This imitation Taiwanese wine shows a unique charm on the palate, making it a very satisfying wine.
Another Bingheng old liquor is cleverly blended with 18-year-old base liquor and 30-year-old liquor, which is as famous as Moutai. It is operated by the descendants of one of the three major burning workshops of Moutai, and the technique is old and exquisite. The sauce is rich in aroma, rich and harmonious in taste, and has a long aftertaste, like tasting a beautiful story. This old wine shows the unique taste charm of Bingheng, which is a story of ingenuity inheritance and an intoxicating taste journey.
Bingheng old wine is not only a bottle of wine, but also a story of ingenuity and inheritance, and an intoxicating taste journey. "