At the end of the year, it is especially advisable to summarize. Standing at the tail end of 2023, looking back on the commercial changes in recent years, Fuzhou's business has undergone qualitative changes, from the era of street shops and department stores to the era of "complex". Thus, a new legend is staged.
On December 22, 2010, the first Wanda Plaza in Fujian, Fuzhou Financial Street, was unveiled, and the large-scale, large-scale, full-format "city within the city" bloomed, and Fujian entered the first year of urban complex.
A year later, on December 2, 2011, Cangshan Wanda opened, with three floors in Pushang Avenue and three floors outside, profoundly interpreting what it means to be crowded, and once again refreshing the popularity record of Fuzhou's commercial real estate.
This opened the prelude to Wanda's layout in Fujian, and also opened a new era of Fujian commerce.
After that, it was like a bamboo. On November 30, 2018, Luozishan City Nanping. A new commercial landmark in northern Fujian was born, and Wanda Plaza became the only commercial complex that achieved full coverage of 9 cities in the province, highlighting the status of Wanda Plaza as a commercial aircraft carrier in Fujian.
By the end of 2023, Wanda Commercial Management Fuzhou City Company will have jurisdiction over 11 Wanda Plazas, distributed in 5 cities: Fuzhou, Ningde, Putian, Sanming and Nanping, forming a pattern with Fuzhou, the provincial capital, as the core and radiating northern and central Fujian.
After 13 years of deep cultivation and intensive cultivation in Fujian, Wanda Plaza has verified its excellent marketing strategy and solid operational skills. They constitute a unique new field, which is not just an urban complex of more than 100,000 square meters and more than 200,000 square meters, but a huge symbolic body.
This is a gift that belongs only to time.
no.1 New Interpretation: Continuous Progress, Continuous Evolution
An indispensable presence of the city
In that era of street shops and department stores, the emergence of a large-scale, large-scale and full-format "city within a city" integrating office, residence, hotel, conference, commerce, entertainment and other living spaces opened up a new lifestyle and consumption experience for Fuzhou people, and reshaped Fuzhou's business pattern.
Although 13 years have passed, it is still a popular treasure and can be described as "legendary".
Maoyan film data shows that in the past 5 years (2019-2023), Fuzhou, Sanming, Ningde, and Putian Cinemas have attracted money at the box office, and the winners are all Wanda Cinemas in Wanda Plaza, and it has been the box office No. for five consecutive years1, and the box office of Wanda Cinemas, which topped the list in Sanming, Ningde and Putian, is basically more than twice that of the second place.
This is already a special and vivid footnote to the super popularity of Wanda Plaza.
It can be said that Wanda Plaza is an IP born in the era of retail business hunger, and more than ten years after 2010, it is a super ** that swept through the third and fourth tier cities.
Its emergence is not only welcomed by the local government, but also quickly satisfies the thirst for business in the rapidly urbanizing consumer market.
After all, Wanda Plaza has a large number of strategic brand merchants, commercial resources are not abundant, and operational strength is not strong!
From the beginning of the project to continuous exploration, growth and innovation, and continuous breakthroughs, Wanda Plaza has profoundly affected the city's business circle while making it shine.
Wanda Plaza, which has remained unchanged at the beginning of the 13th year and understands more about the family-type whole customer class and young people, has introduced the old and brought forth the new, activated the space, and added the Internet celebrity label in line with its own positioning, focusing on the construction of a new lifestyle, continuously iterating and renewing in content and scenes, improving consumer stickiness, and creating an interactive "life center" for consumers with a futuristic consumption experience, which deeply affects the lives of consumers, and is like a new urban center and an indispensable old friend.
no.2 New gravity: dig deep into the resources of the three major flow pools
Forged flow complex
Nowadays, large-scale urban renewal is underway, and the story of the "new center" of Wanda Plaza shows a more three-dimensional new local lifestyle, which can quite represent the fireworks and human touch in urban renewal.
If we want to summarize the exclusive secrets of Wanda Plaza, we will first launch the three major traffic pools, graft high-quality resources such as ** different industry brands, and dig deep into traffic resources through online and offline global marketing, so that traffic can become "retention", and continue to build Wanda Traffic Mall, so as to empower the operation of the plaza.
Dig deep into the best resources and import platform traffic. In 2023, we will work for exclusive provincial and municipal resources including consumption festivals and intangible cultural heritage festivals, among which Putian Chengxiang will continue to create characteristic marketing IPs and carry out marketing activities for the 11th Mazu Cultural Festival and win the National CCFA Marketing Innovation Award.
Grasp the fan economy and turn traffic into sales. linked with Wanda Cinema and strived to land a number of blockbuster movie meetings with more than 20 creatorsTaking advantage of the local concert resources, officially authorized fan support activities such as Xue Zhiqian, Wang Xinling, Wang Yibo, and TFBOYS were carried out, which detonated the traffic of the online platform and helped the passenger flow of the square to explode, which greatly boosted the business confidence of merchants.
Integrate resources from different industries to boost traffic monetization. Adhere to the strategy of "going out and bringing in", establish a complete cross-industry resource sharing library, link institutions to implement PR activities, and actively connect with platforms such as Meituan, China Merchants Bank, and Didi to carry out online live broadcasts.
From the initial project establishment to the exploration, growth and precipitation of a commercial project in the later stage, every upgrade is a rethinking of the commercial market by the project operator.
Commerce changes a city, and the charm of commerce renews the vitality of the city. It is precisely because of the power of commerce that each commercial entity is like a beam of light, lighting up the business district, lighting up the city, and warming people's lives.
It is reported that the average daily passenger flow of the 11 Wanda Plazas under the jurisdiction of Wanda Commercial Management Fuzhou City Company in 2023 has far exceeded that of 2019 before the outbreak of the epidemic. no.3 New Imagination: The New Year's Eve party is coming
Thirteen years of super red
The annual rings of time mark the footprints of the leader. Now, the legend is new.
13 is a simple number, but Wanda Plaza has given it a particularly rich connotation.
The 13th anniversary of entering Fujian is not only a milestone, but also a new starting point.
Commercial urban renewal is the evolution of urban functions. In the evolution of the times, Wanda Plaza has seized the power to promote the progress of the urban consumer market pattern, seized the opportunity, entered the city, participated in the city, and grew together with the city.
On the 13th anniversary of Wanda Plaza's entry into Fujian, there will be a big event. You might as well spoil the next few contents!
From December 30th to January 1st, Wanda Commercial Management Fuzhou City Company launched a series of activities to celebrate the 13th anniversary with the theme of "Super Red Thirteen Years".
Aspect 1: The 11 stores in the five cities will carry out a unified "super red" carnival party, bringing wonderful New Year's Eve party, romantic snow festival, dream fireworks show, fan support party, thousands of people flying balloons and other rich activities, witnessing the countdown of 10,000 people on New Year's Eve.
Aspect 2: This New Year's Day, 6 stores will celebrate their birthdays, Fuzhou Financial Street Wanda, Fuzhou Cangshan Wanda, Fuzhou Baihuting Wanda, Fuqing Fuhe Wanda, Putian Chengxiang Wanda, and Sanming Sanyuan Wanda Anniversary Celebration will simultaneously stage an annual carnival feast
Wanda Plaza's original intention in Fujian is to continue to empower urban life with high-quality commercial projects. Since the beginning of Fuzhou, the unique works of ingenuity have left a unique mark on Wanda Plaza in the new center of the city, demonstrating the tenacious commercial influence and brand trust of Wanda Plaza.
Such a business legend is now new, how can you not learn it yourself?!See you at Wanda Plaza on New Year's Eve.
When it comes to business, there is one thing to say
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