As friends of humans, pet owners also want them to sleep peacefully after they die. With this psychology, a commercial project was derived - pet funeral service. Due to various reasons, this nascent project is still in the development period, which has led to problems from policies, rational concepts and other aspects due to immaturity.
Analysis of the market development of the pet funeral service industry
With the rapid development of China's economy, from the 90s of the 19th century, Beijing, Shanghai and other big cities began to prevail in raising family pets, and the number of pets is still developing in a rising trend every year, the entire pet economy is unprecedentedly hot, and the pet funeral industry is the last link in the pet industry, many owners have been with the pet for many years as one of the family members, the pet's aftermath can not be dealt with hastily, pet funerals, pet cremation, pet cemeteries and other related industries have also arisen.
From 2002 pet funeral services first appeared in Beijing, from the beginning of the tepid to the current development of more than 20 companies, now in Shanghai, Wuhan, Qingdao, Shenzhen, Guangdong and other places, pet funeral companies as an emerging industry has begun to gradually rise. Open professional pet funeral services, is in line with the current pet industry development of the inevitable, but also in line with the strong demand of the majority of pet lovers, not only to make animal carcasses harmless treatment to protect the environment to prevent the spread of disease, but also to achieve people's spiritual sustenance of dead animals, at the same time can also produce objective economic benefits, with the continuous growth of China's economy, people's living standards, the pet industry will continue to develop and improve, pet funeral as an emerging pet service project, will have a huge space for development, more and more well-known and generally accepted。
At present, domestic pet funeral services mainly include body beauty, farewell ceremony, cremation and burial, tree burial, taxidermy, ash storage, pet cemetery, etc. Typical cremation processes include body transportation, cleanup, farewell, processing, placement, etc. Some pet owners hope to have pet souvenirs, especially ash crystals, diamonds and other needs, the overall industry added value is high, from thousands to tens of thousands of yuan.
In China, the current pet funeral business is mainly concentrated in the first and second tier cities, which is on the one hand because the first and second tier cities have developed economies, pet economies, and a large number of pets, on the other hand, because most of the first and second tier cities have a stricter management system for pets, so that pet owners have a great demand for hospice services after the death of pets. However, from the perspective of the entire supply and demand situation, there is no institution in China that can provide enough professional pet hospice services, coupled with the trend of China's pet market gradually sinking to the third and fourth tier cities, so that the demand for pet funerals in the second and third tier cities has also been released.
In terms of the changes in the scale of China's pet funeral market, although there are still problems such as the lack of supervision and standards for the overall pet funeral, with the continuous expansion of the overall demand, the industry is still expanding rapidly, and the data shows that as of 2021, the domestic pet funeral has reached 12about 500 million yuan, with a compound growth rate of over 20% from 2018 to 2021.
Pet funeral consumption links include pet farewell party (pet body receiving, cleaning and grooming, hospice ceremony), pet cremation, pet souvenir consumption, pet ashes storage and pet cemetery purchase, and even pet gene storage, cloning and other content. Pet funeral products are also diverse, including pet disposable bed sheets, urns, pet spirit cards, pet paper money, cremation certificates, paw print hair souvenirs and other consumables, with great profit margins. It is estimated that the market size of the pet economy will exceed 440 billion yuan in 2023. At present, the penetration rate of pet funeral consumption is only 1%, and the development potential is huge.
In developed countries and regions such as Japan and the United Kingdom, the pet funeral industry can provide services such as cremation, coffins, pet cemeteries and condolence cards. Among them, Japanese merchants have developed it to the extreme, and there are even temples dedicated to pets, chanting sutras to supercharge pet ghosts. In contrast, pet funerals in China are still in their infancy. Unlike in the past, once a pet died, many people would be buried directly in the ground or thrown into the trash, with the younger generation of Chinese pet owners and the change of the concept of pets, the pet funeral industry is gradually accepted by more pet owners. Although the awareness in the country is not high, but in Beijing, Shanghai and other first-tier and some developed urban areas, the pet funeral industry has quietly risen, no longer a new profession, and even some people in the pet funeral industry sensitive to find business opportunities. Pet funeral services such as pet body grooming, cremation, and farewell ceremonies have formed an industrial chain.
Data shows that nearly 3 million pets die in China every year. In the post-epidemic era, many companies have begun to pile up the pet funeral industry. At present, there are nearly 9,000 companies in China whose business scope covers pet funeral, pet funeral, animal harmless treatment and other businesses, and in 2021, the number of new enterprises will exceed 2,000, with an annual registration growth rate of 10143%。According to rough statistics, in the past two years, China has added more than 3,500 pet funeral-related enterprises, a year-on-year increase of 127%, and more than 230 pet funeral enterprises have been added every month.
In June 2022, the domestic grace hall received 15 million yuan in Series A financing, indicating the market's recognition of the pet funeral industry, and public data shows that the company's revenue in 2021 will reach 2300 million, serving 100,000 pets annually, and in March 2023, Pet He**en completed a multi-million angel round of financing, indicating that the overall pet funeral popularity continues to increase.
Analysis of the future development scale of the pet funeral service industry
China's pet consumption trends in 2021 show that in 2020, the market size of China's pet industry will be close to 300 billion yuan, and the compound growth rate of the industry is expected to reach 14 in the next three years2%, the size of the pet market will reach 396 billion yuan in 2022, and the market size will reach 445.6 billion yuan by 2023. In the pet industry of nearly 400 billion yuan, food accounts for 547%, diagnosis and treatment accounted for 162%, pet supplies accounted for 136%, and when it comes to pet funerals, it's less than 1%. At present, the domestic pet funeral consumption penetration rate (referring to a category that has been consumed at least once) is not high, ** shows that in China's urban pet (dog and cat) consumer market, the pet funeral consumption penetration rate is only 36%。
With the decline in the overall marriage rate and fertility rate, the spiritual value provided by pets continues to increase, and the proportion of pet owners who regard pets as "children" continues to increase, and the demand for pet funerals out of reluctance continues to increase.
Chapter 1 Overview of the development of pet funeral services
Section 1 Overview of the pet funeral service industry.
First, the development of pet funeral services.
Second, the role and significance of pet funeral services.
Section 2 Analysis of economic indicators of China's pet funeral service industry in the last 3-5 years.
1. Profitability.
Second, the growth rate.
Third, the added value of the room for improvement.
4. Barriers to entry and exit mechanisms.
5. Risk.
Sixth, the industry cycle.
7. Indicators of competition intensity.
Chapter 2 Analysis of the development environment of China's pet funeral service industry
Section 1 Analysis of the Global Economic Environment.
1. The global macroeconomic situation.
Second, the global environment.
3. The impact of the global economic environment on the development of the industry.
Section 2 Analysis of China's Macroeconomic Environment.
1. Analysis of the national economic situation.
2. CPI analysis of the consumption ** index.
Fourth, the analysis of the total retail sales of consumer goods.
Fifth, the trend of industrial development.
6. Investment in fixed assets.
7. Analysis of foreign import and export.
8. The impact of the macroeconomic environment on the industry.
Section 3: Analysis of the social environment.
1. Demographic and environmental analysis.
2. Analysis of the education situation.
3. Analysis of cultural environment.
Fourth, China's urbanization rate.
5. Ecological environment analysis.
6. Analysis of residents' consumption concepts and Xi habits.
7. The impact of the social environment on the industry.
Section 4: Analysis of the Policy Environment.
1. Industry policies and regulations.
Second, the industry supervision system.
Third, the future planning of the industry.
Chapter 3 Analysis of the operation status of pet funeral services in the world
Section 1 The development of pet funeral services in the world.
First, the development status of the world's pet funeral service industry.
2. Analysis of the development of the world pet funeral service market.
3. Analysis of the development speed of the world's pet funeral service industry.
Section 2 Analysis of the development of pet funeral services in the United States.
1. The development status of the pet funeral service industry in the United States.
Second, the development status of the European pet funeral service industry.
3. Analysis of the market prospect of pet funeral services in Japan.
Section 3 Comparative analysis of pet funeral services at home and abroad.
1. Comparison of national consciousness.
2. Comparison of policies and regulations.
3. Comparison of cultural concepts.
Chapter 4 Analysis of the operation status of China's pet funeral service industry
Section 1 Analysis of the development status of China's pet funeral service industry.
First, the development process and stages of the industry.
Second, the development of the industry and its characteristics.
Third, the problems and countermeasures of industry development.
Fourth, industry business model analysis.
Section 2 Analysis of the operation status of the pet funeral service industry from 2021 to 2023.
1. Analysis of the scale of industry assets.
Second, the industry market size analysis.
Third, the characteristics of the development of the industry market.
Section 3 Analysis of the operation of the pet funeral service market from 2021 to 2023.
First, the total output value of the industry.
2. Analysis of the industry's main revenue.
3. Analysis of the number of orders received by the industry.
Fourth, the analysis of the total profit of the industry.
Section 4 Analysis of Enterprises in China's Pet Funeral Service Industry from 2021 to 2023.
1. Analysis and analysis of changes in the number of enterprises.
2. Analysis of the structure of enterprises of different sizes.
3. Analysis of the structure of enterprises under different forms of ownership.
Fourth, the number of employees analysis.
Section 5 Overall analysis of financial indicators of China's pet funeral service industry from 2021 to 2023.
1. Industry profitability analysis.
2. Analysis of industry operating capabilities.
3. Analysis of the solvency of the industry.
Fourth, the analysis of industry development capabilities.
Section 6 Analysis of the trend of China's pet funeral service market.
1. Influencing factors of the pet funeral service market.
Second, pet funeral service trend analysis.
3. 2024-2029 pet funeral service **trend**.
Chapter 5 Analysis of the supply and demand situation of the pet funeral service industry
Section 1 Analysis of the Supply Capacity of Pet Funeral Services.
1. Analysis of the number of pet funeral service institutions in the country.
2. Analysis of regional supply capacity of national pet funeral services.
Section 2 Market demand analysis for pet funeral services.
1. Analysis of the number of registered pets in the country.
2. Analysis of the number of dead pets each year.
3. The proportion of groups that choose pet funeral.
Fourth, the market demand for pet funeral services market scale analysis.
Section 3 Demand for pet funeral services in China.
First, the pet funeral service industry demand market.
Second, the customer structure of the pet funeral service industry.
3. Regional differences in the demand of the pet funeral service industry.
Fourth, the analysis of the balance of supply and demand in China's pet funeral service industry.
Chapter 6 Analysis of the Industrial Structure of the Pet Funeral Service Industry
Section 1 Analysis of the structure of the pet funeral service industry chain.
1. The composition of the industrial chain of the pet funeral service industry.
Second, the main link value-added space.
3. Analysis of the competitive advantages of the industrial chain.
Section 2 Analysis of the development of the pet park industry.
First, the development of the pet park industry.
Second, the market size of the pet park industry.
3. Analysis of the profit model of pet parks.
Fourth, the development trend and prospect of the pet park industry.
5. The impact of the pet park industry on funeral services.
Section 3 Analysis of the development of the pet cemetery industry.
Section 4 Industrial Structure Development**.
1. Analysis of guiding policies for industrial structure adjustment.
Second, the guiding factors of consumer demand in the adjustment of industrial structure.
3. Analysis of the direction of industrial structure adjustment.
Chapter VII Pet Funeral Service Industry Competition Situation and Strategy
Section 1 Analysis of the overall market competition in the industry.
1. Analysis of the competitive structure of the pet funeral service industry.
2. Analysis of the concentration of pet funeral service industry.
3. SWOT analysis of pet funeral service industry.
Section 2 Overview of the competitive landscape of China's pet funeral service industry.
First, the industry brand competition pattern.
Second, the competition pattern of industry enterprises.
Third, the future competition pattern and characteristics of the industry.
Section 3 Analysis of mergers and acquisitions in the pet funeral service industry.
1. The current situation of industry mergers and acquisitions and their important impacts.
2. Risk analysis of enterprise upgrading paths and mergers and acquisitions.
3. Analysis of the trend of industry investment, mergers and acquisitions.
Chapter 8 Analysis of Key Markets in the Pet Funeral Service Industry
Section 1 Beijing.
1. Analysis of the number of registered pets in Beijing.
2. Analysis of the number of dead pets in Beijing every year.
3. Income analysis of pet owners in Beijing.
Fourth, the number of pet funeral service enterprises in Beijing analysis.
5. Analysis of the size of the pet funeral market in Beijing.
6. The development trend and prospect of Beijing's pet funeral market.
Section 2 Shanghai.
1. Analysis of the number of registered pets in Shanghai.
2. Analysis of the number of dead pets in Shanghai every year.
3. Analysis of the income of pet owners in Shanghai.
Fourth, the number of pet funeral service enterprises in Shanghai analysis.
5. Analysis of the size of the pet funeral market in Shanghai.
6. The development trend and prospect of Shanghai's pet funeral market.
Section 3 Guangzhou.
1. Analysis of the number of registered pets in Guangzhou.
2. Analysis of the number of dead pets in Guangzhou every year.
3. Analysis of the income of pet owners in Guangzhou.
Fourth, the number of pet funeral service enterprises in Guangzhou.
5. Analysis of the size of the pet funeral market in Guangzhou.
6. The development trend and prospect of the pet funeral market in Guangzhou.
Section 4 Chongqing.
1. Analysis of the number of registered pets in Chongqing.
2. Analysis of the number of dead pets in Chongqing every year.
3. Income analysis of pet owners in Chongqing.
Fourth, the number of pet funeral service enterprises in Chongqing analysis.
5. Analysis of the size of the pet funeral market in Chongqing.
6. Development trend and prospect of Chongqing pet funeral market.
Section 5 Wuhan.
1. Analysis of the number of registered pets in Wuhan.
2. Analysis of the number of dead pets in Wuhan every year.
3. Income analysis of pet owners in Wuhan.
Fourth, the number of pet funeral service enterprises in Wuhan analysis.
5. Analysis of the size of the pet funeral market in Wuhan.
6. Development trend and prospect of Wuhan pet funeral market.
Section 6 Analysis of the development of other regions.
1. Chengdu. 2. Suzhou.
3. Xi'an. Chapter 9 Analysis of key enterprises in the pet funeral service industry
Section 1 Pampering (Beijing) Science and Technology***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 2 Hangzhou Grace Hall Environmental Protection Technology Services***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 3 Beijing Baifu Pet Paradise Animal Burial Center.
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 4 Shanghai Shiyou Pet Service***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
5. Analysis of enterprise market positioning.
Sixth, the analysis of the market layout of the enterprise.
Section 5 Shaanxi Athena Pet Cemetery***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 6 Tianjin Sunshine Garden Pet Funeral Services***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 8 Hunan Bodhi Tree Animal Harmless Treatment Services***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 9 Wuhan pet more environmental protection technology***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
Fourth, the analysis of enterprise market positioning.
5. Analysis of the industrial layout of enterprises.
Section 10 Shenzhen Hengai Pet Service***
First, the development of the enterprise.
Second, the main business analysis of the enterprise.
3. Analysis of the business situation of the enterprise.
Fourth, the analysis of enterprise service characteristics.
5. Analysis of enterprise market positioning.
Sixth, the analysis of the market layout of the enterprise.
Chapter 10 2024-2029 Pet Funeral Service Industry Investment Prospects and Risk Prevention
Section 1 Analysis of the Investment Characteristics of China's Pet Funeral Service Industry.
1. Analysis of industry entry barriers.
2. Analysis of industry profit model.
3. Analysis of the profitability factors affecting the industry.
Section 2 Investment opportunities in the pet funeral service industry.
1. Investment opportunities in the industrial chain.
2. Investment opportunities in subdivided fields.
3. Investment opportunities in key regions.
Section 3 Analysis of the development trend of the pet funeral service industry from 2024 to 2029.
1. Analysis of industry development trends.
Second, the development trend of industry business.
Third, the development trend of industry products.
Section 4 Development prospects of the pet funeral service industry from 2024 to 2029**.
1. Market size of pet funeral service industry from 2024 to 2029**.
2. Market demand for pet funeral services industry from 2024 to 2029.
Section 5 2024-2029 Pet Funeral Service Industry Investment Risks and Prevention.
1. Policy risks and prevention.
2. Supply and demand risks and prevention.
3. Macroeconomic fluctuation risks and prevention.
4. Risks and prevention of related industries.
5. Other risks and prevention.
Chapter 11 Research on the investment and development strategy of the pet funeral service industry
Section 1 Development strategy of pet funeral service industry.
1. Comprehensive strategic planning.
Second, the technology development strategy.
3. Business portfolio strategy.
Fourth, regional strategic planning.
Fifth, industrial strategic planning.
Sixth, marketing brand strategy.
7. Competitive strategic planning.
Section 2 Research on the Competitive Strategy of the Pet Funeral Service Industry.
1. Differentiation strategy.
Second, the brand management strategy.
3. Target agglomeration strategy.
Section 3 Investment Strategies and Suggestions for the Pet Funeral Service Industry.
1. Corporate investment strategy for 2024-2029.
2. Suggestions for industry investment methods from 2024 to 2029.
3. Suggestions for the investment direction of the industry from 2024 to 2029.
Table of Contents of Charts
Chart: The growth rate of the pet funeral industry from 2021 to 2023.
Chart: GDP and its growth rate, 2021-2023.
Chart: Total retail sales of domestic consumer goods and their changes from 2021 to 2023.
Chart: China's total industrial added value and its growth rate from 2021 to 2023 (100 million yuan).
Chart: Domestic investment in fixed assets (excluding rural households) and its growth rate, 2021-2023.
Chart: 2021-2023 total domestic and external** volume and its growth.
Chart: National population and natural growth rate, 2021-2023.
Chart: Age structure of the domestic population in 2023.
Chart: Current status and future of the proportion of the elderly population aged 65 and above in China**.
Chart: 2021-2023 Undergraduate College, Secondary Vocational Education, and General High School Enrollment (10,000 people).
Chart: China's urbanization process from 2021 to 2023 (%)
Chart: Global pet funeral market size 2021-2023.
Chart: Global pet funeral structures in 2023.
Chart: Number of pets in the United States, Europe, and Japan in 2023 (10,000).
Chart: The number of pet funerals in the United States, Europe, and Japan in 2023 (10,000).
Chart: U.S. pet funeral market size 2021-2023.
Chart: European pet funeral market size 2021-2023.
Chart: Japan Pet Funeral Market Size 2021-2023.
Chart: Asset scale of pet funeral industry from 2021 to 2023.
Chart: Pet funeral industry market size from 2021 to 2023.
Chart: Total output value of pet funeral industry from 2021 to 2023.
Chart: 2021-2023 pet funeral industry main business income.
Chart: 2021-2023 pet funeral industry order volume.
Chart: Total profit of pet funeral industry from 2021 to 2023.
Chart: Number of companies in the pet funeral industry from 2021 to 2023.
Chart: Structural analysis of companies of different sizes.
Chart: Number of employees in the pet funeral industry from 2021 to 2023.
Chart: 2021-2023 pet funeral gross profit margin trend.
Chart: 2021-2023 pet funeral industry operating capacity.
Chart: Asset-liability ratio of pet funeral industry from 2021 to 2023.
Chart: Net asset growth rate of pet funeral industry from 2021 to 2023.
Chart: 2021-2023 pet funeral industry average**.
Chart: The number of enterprises in China's pet funeral service industry from 2021 to 2023.
Chart: Distribution of companies in China's pet funeral service industry in 2023.
Chart: The number of cat and dog pet deaths in China from 2021 to 2023 (unit: 10,000).
Chart: Pet funeral consumption willingness of pet owners in China in 2023.
Chart: 2021-2023 China's pet funeral market demand scale.
Chart: China's pet funeral industry chain.
Chart: China Pet Park Market Size 2021-2023.
Chart: Proportion of enterprises of different sizes in China's pet funeral service industry.
Chart: Number of dead pets in Beijing, 2021-2023.
Chart: Income analysis of pet owners in Beijing.
Chart: Number of pet funeral enterprises in Beijing from 2021 to 2023.
Chart: Beijing pet funeral market size from 2021 to 2023.
Chart: 2024-2029 Beijing pet funeral market size**.
Chart: Number of pet deaths in Shanghai, 2021-2023.
Chart: Distribution of purchasing power of pet owners in Shanghai.
Chart: Number of pet funeral enterprises in Shanghai from 2021 to 2023.
Chart: Shanghai pet funeral market size 2021-2023.
Chart: Shanghai Pet Funeral Market Size 2024-2029**.
Chart: Number of pet deaths in Guangzhou, 2021-2023.
Chart: Number of pet funeral enterprises in Guangzhou from 2021 to 2023.
Chart: 2021-2023 Guangzhou pet funeral market size.
Chart: Guangzhou pet funeral market size 2024-2029**.
Chart: Number of pet deaths in Chongqing from 2021 to 2023.
Chart: Analysis of the monthly income of pet owners in Chongqing in 2023.
Chart: Number of pet funeral enterprises in Chongqing from 2021 to 2023.
Chart: Chongqing pet funeral market size from 2021 to 2023.
Chart: Chongqing pet funeral market size 2024-2029**.
Chart: Number of pet deaths in Wuhan from 2021 to 2023.
Chart: Analysis of the monthly income of pet owners in Wuhan in 2023.
Chart: Number of pet funeral enterprises in Wuhan from 2021 to 2023.
Chart: Wuhan pet funeral market size from 2021 to 2023.
Chart: Wuhan pet funeral market size 2024-2029**.
Chart: Analysis of enterprise service characteristics.
Chart: Funeral supplies.
Chart: A neat, solemn pet cemetery.
Chart: Business performance 2021-2023.
Chart: Pet Graveyard.
Chart: Analysis of enterprise service characteristics.
Chart: Business performance 2021-2023.
Chart: Pet Funeral Services Industry Market Size 2024-2029**