The mothers-in-law came out to support Dong Yuhui, and Yu Minhong had only one choice
The cost of Oriental Select's personnel appointments and evaporating market value.
Today, Oriental Select issued an announcement on personnel appointments and dismissals. Chairman Yu Minhong concurrently served as an executive director of Oriental Select, and Sun Dongxu, the former executive director and chief executive officer, was dismissed. The announcement was issued without the slightest hesitation, reflecting the urgency of Oriental Selection towards this incident. From the ten small trials to the present, in just one week, Yu Minhong and Dongfang Select have paid a huge price: they did not underestimate the power of consumers. Last week, the market value of Oriental Select evaporated by more than HK$7.5 billion. And if it is rumored that Dong Yuhui will leave Oriental Select at the end of January this year, the market value of Oriental Select has evaporated by more than 50 billion Hong Kong dollars. This undoubtedly shows that Dong Yuhui's importance to Oriental Selection is undoubted. As a phenomenal anchor, Dong Yuhui's success lies not only in his talent - after all, in the era of artificial intelligence, talent is no longer scarce. What is more important is his values and attitude towards the world. In this impetuous era, becoming an influencer is a dream career for many children, but we don't even know how to educate them. The emergence of Dong Yuhui solves this problem: every era needs knowledgeable and talented people, and reading more books can make life more colorful. Dong Yuhui's success once again sends a message to the public: hard work pays off. However, all this was changed by capital, which trampled on everything for him. In this short article, Sun Dongxu's unprofessional and hypocritical attitude towards consumers makes the fans of Oriental Selection, which is commonly known"Mother-in-law", vote with your feet. The number of fans of Oriental Selection has gradually decreased from more than 30 million to 29 million, 28 million, and counting. In contrast, Dong Yuhui's personal account has grown rapidly and has nearly 18 million followers. Although there are thousands of anchors on the market, why is Dong Yuhui so popular"Mother-in-law"Our favor?Ni Ping recalled to Sun Dongxu in the live broadcast of "Oriental Draft":"We are all fans of Yuhui, he is very talented, because only he understands the Oriental Draft, understands you, you know, consumers no matter what kind of boss you are, they only pay attention to Dong Yuhui, a talented and eloquent young man. Because they like him, in fact, they are shopping live in his living room. This is the rule of the age of live streaming on the Internet"。There is no doubt about it"Oriental Selection"of the management should be clear about this rule, after all"Dong Yuhuihua"The process has been around for a long time. However, they chose the wrong path and neglected"Mother-in-law"The true power of . Since New Oriental can be revived, it is also possible to give up the Oriental draft. Some people think that this is a dead end, because no boss or executive can tolerate the excesses of employees, we can only say that they are too narrow-minded. In fact, after the small test incident, the capital market has come up with many ways: for example, adjust the structure of Oriental Selection, or directly ** equity, let Dong Yuhui be the boss, instead of talking about it"Retain people with feelings and careers", but choose unattainable equity options. Another example is to create a new live broadcast brand, let Dong Yuhui be responsible, and give him more room for development, Lao Yu only needs to provide support behind the scenes. Let"Mother-in-law"What they can't accept is that Sun Dongxu, who they think they have given too much to Dong Yuhui, is actually one of the biggest beneficiaries of Dong Yuhui's success. According to Oriental Select's annual report, Sun Dongxu's salary in 2022 is 1813$730,000. In addition, Sun Dongxu bought about 4 million shares in February this year and received 2HK$1.7 billion return. Sun Dongxu mentioned it in ** to Dong Yuhui"Tens of millions", in fact, uncashed compensation and options, especially the latter, if not cashed, become a piece of waste paper. A Dong Yuhui brought New Oriental back to people's attention and promoted the rapid development of "Oriental Anthology";A Dong Yuhui, with knowledge, talent, and positive values, has also become an idol in the hearts of many ordinary people. Whether it is the editor of "Oriental Anthology" or the original general manager Sun Dongxu, whoever dares to touch Dong Yuhui will definitely be annoyed"Mother-in-law"。Since the person concerned is God, have you ever heard of anyone who dares to openly oppose God?
The power and importance of the consumer.
With the appointment and dismissal of employees and the evaporation of the market value of Oriental Select, the power of consumers seems to have become impossible to ignore. They are no longer passive recipients of products and services, but are able to exert direct influence on businesses through their own consumption behavior. This is the case with the boycott of Sun Dongxu and "** fans supporting Dong Yuhui". Consumer attitudes and choices determine the rise and fall of enterprises, especially in the Internet era, where word-of-mouth and market influence are crucial to the development of enterprises. In this era, enterprises must pay attention to the needs and opinions of consumers, actively improve and update the quality of products and services, and establish a good brand image and reputation. Otherwise, once it triggers consumer dissatisfaction or controversy, the entire business may suffer significant losses. Therefore, the management of enterprises must always pay attention to the voices of consumers and take timely measures to respond and solve problems to avoid triggering a greater crisis. In a highly competitive business environment, only by truly paying attention to consumers, listening to their opinions and needs, and continuing to provide high-quality products and services, can enterprises achieve long-term development and success.