Food Packaging Design:Blurr Bureau dissects its modern style of toaster pastries.
For many age-specific people, a toaster pastry is a quick, delicious breakfast or snack that you gobbled up as a kid. You can eat them as they are, but they're easy to heat up in the toaster or microwave without supervision.
But as time goes on, people begin to crave more nutritional quality from our food choices, and most brands of toaster pastries fall short of the mark. This applies not only to the elderly, but also to the elderly. It's also for kids (yes, we're focusing on you, Gen Z).
Flins is a new toaster pastry brand inspired by childhood memories of ripping open a bag of delicious, handheld, and portable classic flavors, and upscaling to a high-protein, low-carb, low-sugar, keto-friendly form for adults. The brand turned to creative agency Blurr Bureau for help conveying Fring's modern take on classic cuisine.
The branding and packaging take visual cues from the 80s, with a quirky and flashy logo. The color palette is also a kind of vintage, and the label on the front of the box balances nostalgia with real nutrition.
Jessica Dimcevski, Founder and Creative Director of Blurr Bureau, said, "The '80s were the last decade before the internet infiltrated our lives. ”
Our research shows that Gen Z's 'nostalgia' appears in their minds as the era before the internet," she added. "Although they weren't born yet, they had a desire and attraction for a time when food was simple or making a purchase decision in the supermarket wasn't overwhelming. When things get more analog. In general, these times give the impression of being less complex than they are now. "This insight into sentimental feelings alone and the translation of it by the younger generation is a huge inspiration to the studio, inspiring the foundations of the brand's aesthetic, but the tone is simple and to the point.
The brand's name is also an interpretation of the classic snack. Not only does "fling" embody the snack convenience inherent in toaster pastries, i.e., highly portable, ready-to-eat, or easy to heat up for a higher level of experience, but it also evokes a hint of mischievousness, as the word is also a common term for short, uncommitted dates of a romantic nature.
We want it to be flirtatious and funny. Your witty wingman or female wingman role," Jessica said. "But we have to be careful not to sound rude or!There is a thin line. We created a reference line bank for founders, which helped their marketing partners maintain their brand image and not get too obsessed with innuendo. ”
Blurr Bureau deftly and deliberately balances the upcycled and updated nature of flings with a nostalgic feel that feels authentic but still highlights the high-protein, low-carb nature of the toaster pastry. Indulgence also has some puns that adults encounter, but reduce them to a level that doesn't offend or offend.