Shared todayXiaohongshu operatesMaterials"2023 Mengfu Maternal and Child Brand Xiaohongshu Marketing and Grass Plan".
Content Producer: Xiaohongshu).
Total material: 44 pages.
Selected Report**: Gongfang "Operation Resource Society".
Spread the need
Raise the voice of the market
Aiming at the blue ocean market of baby care, establish brand influence and attract new users.
Capture the minds of users
Establish TA's awareness and recognition of the category, and create the preferred image of consumers in the brand circle.
Boost GMV growth
Complete the planting of the Meng Future brand to the user's mind, drain traffic to the Tmall store, and help sales conversion.
Our goal: to make the audience think of the future when they see the baby monitor
Market: The market size of the maternal and infant consumption industry
Insight 1: The improvement of purchasing power and the upgrading of consumer demand have become the driving forces for the growth of the maternal and infant consumption market.
Risks and Contradictions in Infant and Young Child Families in China
Insight 2: According to the "2023 Survey Report on the Status of Women's Workplaces in China" released by Zhaopin, 493% of working mothers have experienced "widowed parenting", which is a significant absence of one parent in their home education. The demands of the younger generation of parents for easy and efficient parenting are gradually emerging.
Chinese parents' demand for easy parenting
Insight 3: Generation Z novice mothers are more inclined to buy only maternal and infant products, and smart maternal and infant products blessed by black technology can help the new generation of mothers reduce the burden of menstruation and baby.
Parenting quality. 
China's smart baby care device market has huge market potential
Insight 4: The market demand for smart juer caregivers maintains a high growth rate. Chinese consumers' awareness of smart wedding care devices is deepening.
Socialization has become an important communication position for the new generation of mothers
Insight 5: Seize the communication position of the core group and make the brand a reliable "authority" With the surge of fine and professional national calls, the mother and light crowd pass* compare and contrast through the query of Xi information, the same mouth, the composition of the country of origin, etc., and make a good selection of products.
Total material: 44 pages.
Selected Report**: Gongfang "Operation Resource Society".