Chang'an Qiyuan A07
At present, the "New Four Modernizations" characterized by electrification, intelligence, networking, and sharing are profoundly changing the face of the automotive industry. In this case, the automobile industry in various countries is grasping new development opportunities and actively exploring new technologies, and the new four modernizations have brought new opportunities for the future development of automobiles.
As one of the leading enterprises among its own brands, Changan Automobile has firmly grasped the pulse of industrial development in the development process in recent years, continuously accumulated and deepened in core areas, and has achieved a series of industry-renowned results.
Being able to continue to maintain a leading position in the market at a time of extremely fierce competition not only reflects the strength of Changan Automobile, but also is the best footnote to the rapid development of the enterprise as a whole. It can be said that Changan Automobile's successive achievements have demonstrated its grand determination to transform into an intelligent low-carbon travel technology company and move towards a world-class automobile brand.
Innovative technology becomes the moat of the brand.
Deep blue S7Looking back on the global automobile market in the past two years, new energy vehicles are undoubtedly the undisputed keyword. With the abundance of products, complete supporting facilities and improved user acceptance, the annual sales of new energy vehicles in 2022 increased by 93% year-on-year4%。According to the China Electric Vehicle 100**, the market penetration rate of new energy vehicles in China will reach 50% by 2030.
Based on the research and judgment of the development of the automobile market and the deep insight into the Chinese automobile market, as early as October 2017, Changan Automobile released the new energy strategy - "Shangri-La" plan, becoming the first batch of independent brands to move towards the new energy track in an all-round way.
It is under the guidance of the "Shangri-La" plan that Changan Automobile has deeply cultivated the core technology of "three electrics", and its core components have entered a new stage of independent and controllable. Technologies such as "seven-in-one" super-set electric drive, "seven-in-one" intelligent vehicle domain controller, and micro-nucleus high-frequency pulse heating have been launched for the first time and are at the leading level.
Nowadays, in the face of a clearer wave of new energy development, Changan Automobile has once again played a "leader" role in the field of new products and technologies. At the Guangzhou International Auto Show, which just ended not long ago, in response to the limitations of mileage, energy supplement, safety and other factors encountered by users in the current travel scene, Changan Automobile released the battery brand "Golden Bell Jar", which attracted widespread attention.
On the one hand, Changan Automobile has carried out technical research such as material modification and system optimization for existing liquid batteries (including lithium iron phosphate, ternary batteries, etc.), continuously improved the energy density of the battery, and achieved the application of 3C, popularization of 5C, and pre-research of 7C, which can be charged in 7 minutes at the fastest and have a range of 400 kilometers.
On the other hand, Changan strives to achieve technological breakthroughs in the field of semi-solid-state and solid-state batteries: deeply cultivating the development of new electrolyte materials and key processes for semi-solid-state and solid-state batteries.
In addition, Changan will also increase its technological exploration in the field of new batteries, and vigorously carry out the prototype cell design of new batteries such as lithium-sulfur batteries and metal batteries.
Only a week after the release of Chang'an's "Golden Bell Jar" brand, the first standard battery cell of "Golden Bell Jar" was officially rolled off the assembly line at Times Chang'an factory. Industry insiders generally believe that the launch of the first standard battery cell represents Changan Automobile's original intention to create a better way for users to travel with innovative technology, and it also represents Changan Automobile's determination to continue to explore the road of high-quality development of new energy vehicles.
In fact, in addition to increasing R&D investment within the company, Changan Automobile is also actively expanding the "circle of friends" and continuously contributing to China's auto industry with more companies at the forefront of the industry.
On November 25, Changan Automobile and Huawei signed a Memorandum of Understanding (MOU) in Shenzhen, under which Huawei plans to establish a new company focusing on the R&D, production, sales and service of intelligent driving systems and incremental components for intelligent connected vehicles, and the core technologies and resources of its intelligent vehicle solution business will be integrated into the new company. Changan Automobile and its affiliates will acquire equity in the new company by way of investment, with a shareholding ratio of no more than 40%.
This will further deepen the binding relationship between the two sides and become a community of interests. Huawei's many technological advantages in intelligent driving solutions, intelligent cockpits, and intelligent vehicle digital platforms will also become Changan Automobile's technological advantages, helping Changan further upgrade and iteration in the field of intelligent electric vehicles.
Whether it is the launch of "internal repair" such as "Golden Bell Jar" or the "extension" of cooperation with Huawei, NIO and other enterprises, it shows that Changan Automobile is well aware of the truth that "only when technology is stable can industrial transformation go far". Nowadays, when automobiles are connected to high-quality development, China's auto industry will undoubtedly shoulder more important practical tasks and historical missions, and Changan Automobile is also building a strong moat for the brand with innovative technology.
Domestic and foreign markets "two flowers".
Changan New Energy Technology.
From January to November this year, Changan Automobile's independent new energy brand exceeded 400,000 units, with sales reaching 414679 units, a year-on-year increase of 853%, sales of new energy vehicles continued to rise. Behind the excellent sales data is the rapid development of Changan Qiyuan, Deep Blue Automobile, AVATR and other brands, which is a microcosm of Changan Automobile's concerted efforts in domestic and foreign markets.
Among them, Changan Qiyuan, as the carrier of Changan Automobile's transformation to the era of digital intelligent vehicles, has launched two products, A07 and A05, Qiyuan Q05 has started pre-sale, and Qiyuan A06 will also be launched at the end of the year in only 4 months after the brand was released.
The performance of Changan Automobile's other ace, Deep Blue Automobile, is also outstanding. Since its launch in June, the Deep Blue S7 has maintained a good sales momentum with its excellent product strength, and another product, the SL03, has been remodeled and upgraded at the end of August. As of September this year, the cumulative sales of Deep Blue Automobile exceeded 100,000 units, which took only more than 10 months, refreshing the new sales rate of 100,000 independent new energy brands.
At the same time, AVATR is also making efforts to help Changan Automobile's brand upward, and the AVATR 11 Hongmeng version was officially launched in August this year, with 7-day orders exceeding 5,000 unitsSince AVATR 12 was launched in November this year, it took only 6 days for Dading to break through 150,000 units, sales lead the domestic high-end new energy vehicle market, showing strong strength.
As an enterprise positioned to "move towards a world-class automobile brand", Changan Automobile's footsteps are not only in China. On November 27, at the Southeast Asia press conference of Changan Automobile, Changan Automobile clearly depicted a new picture of Southeast Asia's "going to sea".
According to the plan, Changan Automobile will quickly integrate into Thailand through "localized" operation, realize the whole system from brand establishment to the integration of research, production, supply, sales and service, and realize the transformation of "product overseas" to "brand overseas" by redefining the new standard of Chinese automobile brands going overseas, and leap to "Chinese automobile going overseas 4".0 times".
In particular, Changan Automobile has set up 73 subsidiaries and 22 factories around the world, and its products are exported to 63 countries and regions. It has established partnerships with more than 1,100 global first-class dealers and more than 9,300 global dealers, and is committed to becoming a world-class automobile brand.
Changan Automobile has also built a global R&D layout of "six countries and ten regions" in China, the United States, Germany, the United Kingdom, Japan and Italy, and has established 16 technical research and product development centers and 17 technology companies, with a total of 1The engineering and technical team of more than 80,000 people ......There is no doubt that the global Changan Automobile is developing rapidly.
From the establishment of the Shanghai Marine Artillery Bureau in 1862 to the official entry into the automotive field in 1984From the production of the first micro hatchback Alto in 1995, to the launch of the third venture in 2017, and now the intensive results have been ......implemented one by oneNowadays, Changan Automobile, which is developing rapidly in multiple dimensions in the fields of technology, products and markets, is in an all-round way. It is believed that Changan Automobile will continue to open up new fields and new tracks for development, continue to shape new development momentum and new advantages, and move forward bravely and resolutely towards the goal of becoming a world-class automobile brand.
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