China Youth Daily Client News (China Youth Daily, China Youth Network Reporter Shen Jiequn) On December 12, the 3rd Micro Short Drama Creation and Sharing Conference, sponsored by the Capital Radio and Television Program Production Industry Association, and hosted by the Internet Student Content Innovation Committee of the First Production Association and Chu Xiaoxian, was held in Beijing.
The scene of the forum of the 3rd Micro Short Drama Creation and Sharing Conference. Photo courtesy of the organizer.
At the event, Zhang Ping, vice president of the Capital Radio and Television Program Production Industry Association and director of the Online Student Content Innovation Committee of the Capital Radio and Television Program Production Association, delivered a speech, expressing his encouragement, support and guidance to creators.
At the scene of the micro-short drama forum, Qian Lili, the person in charge of Douyin's high-quality short dramas, said that he hoped that the platform would do a good job in basic services, and revealed that the focus of 2024 Douyin short dramas is to encourage high-quality and diversified creation, and actively help more creators to obtain income.
Chen Xinjie, director of copyright operations of Seven Cats, believes that online texts can use a very low cost of trial and error to discover novel stories and user trend elements to promote the transformation of micro-short dramasDu Tingjun, founder and director of Junhe Pictures, believes that it is necessary to focus on doing a good job in content and making differentiated scarce content, and the era when content is king is more friendly to creatorsChen Tengyue, the founder and producer of Century Star-Lord Film and Television, from the perspective of the serialized development of micro-short dramas, proposed that the serial development should focus on balancing the relationship between conservatism and innovation.
Liu Shuo, associate professor of directing at the School of Drama, Film and Television of Communication University of China, released the "2023 Micro Short Drama Industry Report" on the spot, which allows practitioners to more intuitively understand the development status, market changes and communication effects of micro short dramas, such as the ceiling of a single micro short drama is raised to 20 million+, and the script kills IP to "enter" micro short dramas.
As an important part of the short drama creation and sharing meeting, the sixth roadshow of Rare Venture Capital provides an opportunity for short drama creators to showcase their short drama projects, attract investment and establish cooperation. A total of 8 projects participated in the roadshow, including "The God of Wealth", "The Great Detective Alliance", "The Man Hidden Under the Skin", "Her Majesty Always Wants to Salted Fish", "My Volunteer Classroom", "The Dumb Prince's Palm", "Shengjing Shuangshu" and "Illumination".
It is rare to see the scene of the sixth phase of the venture capital roadshow. Photo courtesy of the organizer.
*: China Youth Daily client.