The State Administration of Radio, Film and Television has launched a special campaign to address the problem of charging and complicated operation of TV "matryoshka dolls", which aims to make watching TV easier and more transparent, and reduce the distress of users. However, for domestic color TV manufacturers, this change may have an impact on their revenue model, especially for those manufacturers who rely on content payment, advertising revenue, and user boot advertising revenue.
Color TV manufacturers may find a reduction in hardware margins as revenue from boot advertising and content payments declines, prompting them to consider raising the price of their TVs to compensate for the potential loss of revenue. An industry analyst said that this price increase can be seen as a reflection of the return of TV hardware to normal levels, rather than a simple pursuit of profits.
For example, LeEco once disclosed its revenue from boot advertising, and display advertising and paid businesses accounted for a significant proportion of its overall revenue. HonorCEOZHAO Ming also mentioned that boot advertising revenue is a considerable economic amount for TV manufacturers**. These reductions in revenue** may force TV makers to adjust their business models.
The cost of the panel is another important factor that affects the TV**. While panels** have fluctuated in recent years, TVs** have not seen a synchronized decline. This is mainly due to the increase in the proportion of sales of large-size TVs, especially the popularity of TVs over 75 inches, which has increased the average**.
If the color TV industry wants to achieve hardware profitability in the long run, it needs to continue to innovate and provide new value. Zhang Yanxiang, CEO of Liu**.com, pointed out that TV manufacturers need to provide new technologies or new features to attract consumers, so that they are willing to pay more for hardware and technology.
At present, the TV market is developing in the direction of "large screen + intelligence + diversity", and consumers' demand for large-screen TVs is growing rapidly. However, there are still many challenges to achieving rapid growth and hardware profitability in the TV industry. TV manufacturers need to continue to innovate and tap the potential of the market to stimulate consumers' desire to buy.
In short,The special action of the State Administration of Radio, Film and Television has a positive effect on improving consumers' TV** experience,But for color TV manufacturers,How to balance the relationship between revenue reduction and hardware costs,How to attract consumers through innovation,It is an important issue they need to face。