The bikini beauties and macho men of the Coconut Tree Company's 2024 calendar have caused widespread controversy, with some netizens criticizing this kind of picture as vulgar and unacceptable, however, some people believe that it is a normal, healthy aesthetic expression. Recently, the staff of the coconut tree company responded to this, saying that this calendar is not currently on sale and is only for internal preservation. Previously, some netizens graffiti the calendar in **, which further aroused more attention on social **.
Xu Dongdong, the spokesperson of Coconut Tree, expressed his personal opinion on the controversy. She posted on social ** that when she was a child, seeing a beautiful calendar girl made her feel sunny and confident, and she believed that showing the plump beauty or bony beauty of the body should not cause shame. Xu Dongdong's response was supported by many netizens, and they left messages on Weibo to express their agreement.
This is not the first time Coconut Tree has been embroiled in controversy. In March 2023, the style of the company's live broadcast room has changed dramatically, from the previous busty female anchors to a group of muscular hunk men. The company's explanation of the live broadcast style is to highlight that "men have a masculine taste, women have a feminine taste, and coconut water has the taste of coconut water, focusing on the original taste". Coconut Tree Group responded positively to the interview for the first time in June 2023, explaining the philosophy behind its live streaming style.
In addition, Coconut Tree has also caused controversy on many occasions in terms of live streaming and job advertisements. Regarding the live broadcast style, Coconut Tree said that it adheres to its own aesthetic and brand concept, while respecting different opinions, hoping to maintain its own position in the opinions of netizens. Founded in 1998, Coconut Palm Group is principally engaged in the production, sales and wholesale of beverages. The company was fined $400,000 for job advertisements, and the latest job advertisement has sparked controversy again.
In general, Coconut Tree has attracted a lot of attention and controversy in terms of product design, spokesperson statements, and live broadcast style. By responding to the controversy several times, the company has expressed its determination to uphold its own philosophy and aesthetic standards, while maintaining a relatively open attitude among the public. This series of events also reflects the diverse views of the current society on the standards of aesthetics, advertising, corporate image, etc.