Entrepreneurship is a road full of challenges and opportunities, and every entrepreneur needs to move forward in exploration, accumulate experience and find direction. In this process, reading is an excellent knowledge** that can help us learn from the wisdom of our predecessors and avoid detours. Today, I would like to share with you 10 must-read books for entrepreneurship, all of which have had a profound impact on me during my ten years of entrepreneurship.
Some of these books tell about the mindset and strategy of entrepreneurship, some share innovative thinking and methods, and some reveal the art and science of management. They may not necessarily provide you with direct answers, but they will certainly give you food for thought. I hope my recommendation can bring a touch of warmth and strength to your entrepreneurial journey.
1."Shang Xian".
"Shang Xian" is a business "Journey to the West", which tells the whole process of the company from 0 to 1 in the form of a story. The book truly reflects the painstaking work of private entrepreneurs, showing the company's 40 years of historical changes and the magnificent life picture of individuals and times, enterprises and countries, families and society. The story is full of ups and downs, the plot is gripping, and it is easy to understand, so that people can't help but read it to the end. "Shang Xian" won the "Chinese Model". 2020 Art Achievement Award" is a long story describing the road of spiritual cultivation of contemporary private entrepreneurs**. Read "Business Sage" and let it be a beacon on your entrepreneurial journey!
2.Marketing Management
This book is a classic work by Philip Kotler, the "father of modern marketing", and is recognized as the marketing bible worldwide, selling well all over the world for 55 years, translated into more than 20 languages, and deeply loved by readers. This book introduces the underlying principles of marketing in detail, from marketing concepts, insights, brand building to value delivery. It not only provides rich case studies, but also helps readers better grasp marketing skills through practical exercises. For entrepreneurs, this book is a must-have guide to marketing.
3."Positioning".
Positioning is a classic marketing book co-authored by Al Rees and Jack Trout, which has changed our traditional understanding of marketing and put forward a new concept of "positioning". Through an in-depth understanding of the market and competition, the author reveals the essence of modern business management - user competition. "Positioning" teaches you in detail how to position, differentiate from competing products, and quickly achieve success through knowledge points and case forms. For entrepreneurs, learning positioning strategies can better stand out from the competition.
4."Self-Control".
Self-control is not only a capability, but also a method. "Self-Control" teaches you how to control yourself and master the methods to achieve your goals. The author expounded the principle and function of self-control in a simple way, revealed the reasons for not being able to control himself, and gave many practical self-control skills and methods. These tips and methods will not only help you better manage your emotions and behaviors, but they can also help you improve your self-confidence and sense of self-worth. For entrepreneurs, learning self-control is a better way to cope with stress and challenges.
5."A Sense of Participation".
This book is the work of Li Wanqiang, co-founder of Xiaomi, and tells the secret and method of Xiaomi's success. By reading "Sense of Participation", entrepreneurs can not only learn the systematic brand operation model, but also learn the specific methods of Xi marketing. In addition, Engagement provides some very useful case studies that can help readers better understand the application of engagement in business practice. For entrepreneurs who are building their own brand, this book is a must-read.
6.How to Read a Book
How to Read a Book" was written by Mortimer JAdler and Charles Van Doren. This book is a classic on how to read books efficiently. It describes the method of reading, and for entrepreneurs, mastering the correct reading method can better absorb knowledge and improve themselves. Different books have different ways to learn Xi, and "How to Read a Book" will teach you how to read efficiently and make learning Xi more effective and better.
7.Huawei Management Law
Huawei's Management Law tells the story of Ren Zhengfei's 30 years of wisdom in managing, employing and educating people, and describes a very broad and comprehensive team management system, which is a management book worth reading. The book summarizes Huawei's years of management experience, as well as the problems and difficulties encountered by employees in their work, and provides corresponding solutions. For entrepreneurs, learning to manage effectively can better promote the development of the company. By reading Huawei's Management Law, entrepreneurs can learn Xi Huawei's team management experience and methods.
8."From 0 to 1".
From 0 to 1 is a classic book co-authored by Peter Thiel, a well-known entrepreneur and investor in Silicon Valley, and Masters, a veteran journalist and best-selling author in the tech sector. "From 0 to 1" is not a manual for entrepreneurial success, but a book about creating and moving towards the future, a book of thought movements. This book will help entrepreneurs achieve a breakthrough from 0 to 1, and then replicate it to achieve rapid growth. By reading From 0 to 1, entrepreneurs can expand their innovative thinking and business horizons.
9.Growth Hacking
Growth Hacking is a very useful business book that explains how to achieve low-cost explosive growth of your business in a data-driven way. It mainly introduces an accurate, low-cost and high-efficiency marketing method. Every business needs a strong marketing team to drive business growth. This book will teach you how to build a marketing system that turns strangers into loyal customers. By learning Xi Growth Hacking, entrepreneurs can master more marketing skills and methods.
10."Borrowing".
"Borrowing the Momentum" is known as a classic of the marketing ghost Uncle Golden Gun. The author teaches readers the wisdom and strategy of how to take advantage of the situation and defeat the strong with the weak in a simple way. The full text is short and concise, every word is the essence, the times create heroes, whether you are a person or a success, you must know how to take advantage of the situation, and take advantage of the general trend to become a big thing. By reading "Leverage", entrepreneurs can understand more wisdom and methods about leverage, and leverage their strength to promote business development effortlessly.