December 22 is a special day for the home furnishing industry. Because this day is the day when the industry's leading brand TATA wooden door is released every year.
Since 2012, TATA wooden doors have always brought surprises to the industry every time a new product is released. For more than ten years, the new product launch of TATA wooden door is not only the stage for the first launch of its new products, but also a day for people in the home furnishing industry.
The "Winter Solstice Appointment" in December has become a popular IP in the home furnishing industry, and it is a day that countless people in the industry are looking forward to.
As this date approaches, people's attention to the new product launch of TATA wooden doors is becoming more and more urgent. This time, what surprises will TATA wooden doors bring, and it has also become a puzzle game that people in the industry are keen on recently.
Tatacasa was unveiled six months ago, will it continue to focus on haute couture this time?Zong Ruiyuan, chairman of TATA wooden door, mentioned many times on different occasions that the decision of TATA wooden door to insist on making doors has not changed, and the original intention of "1 meter wide and 10,000 meters deep" has not changed. So, after nearly 25 years of smashing the wooden door, will this group of stubborn carpenters want to throw out the "king bomb" again?
On December 22, the answer was naturally revealed.
However, we might as well participate in this puzzle game and explore the answer in the context of the development of the industry and the previous new product launches of TATA wooden doors.
After years of development, the home furnishing industry has gradually upgraded from the development of traditional handicraft industry to a modern large-scale industry based on intelligent and automated production. From the early mixed fish and dragon to small and beautiful, large single product to large and complete, the development of the industry has distinctive characteristics.
At present, with the increasing maturity of the industry, we can no longer distinguish brands simply by category and scale. For example, the integration of doors and wall cabinets, complete customization, etc., industry integration, category extension, and breaking boundaries have become the most mentioned development models in the home furnishing industry in recent years.
6 months ago, Tata Wooden Doors launched its own haute couture brand Tatacasa, which caused a huge sensation in the market.
The tata wooden door with thick eyebrows and big eyes is also made of high customIs it that all home furnishing companies will have to go to this point in the future?
In this regard, in fact, TATA wooden doors have long been answered. Zongruiyuan said that the label of TATA wooden door mute will not be torn off, and the original intention of TATA wooden door to insist on making doors will not change.
From the perspective of industry development, TATA wooden door, the leader of the wooden door industry, has not pursued excessive largeness and completeness. Its development is based on single products, based on categories, and uses large single product strategies to create its own core value points, thereby driving the development of the entire brand.
In this era of large-scale expansion, TATA wooden doors insist on silent labels, which actually represents its firm confidence in its own products and the "long-termism" of full investment.
From this point of view, the TATA wooden door new product launch conference will still focus on the door, but it should not stop at the door.
Then, let's take a look at the content of the previous new product launches of TATA wooden doors, perhaps it is easier to complete this puzzle game from this perspective.
As a pioneer in the field of silent doors in China, looking at the new product launch of TATA wooden doors for more than ten years, you will find that it is impossible to do without a door.
In 2012, TATA wooden doors held a new product launch conference for the first time on the day of the winter solstice, and launched the original "45-degree bevel plug structure", which is the "magnetic door" created for the underlying technology, which is still active in the market and is still hot.
In 2013, the magnetic mute lock was first introduced, and since then, the mute door has become the most special label of TATA wooden doorsIn 2014, the first "Roll Incense", "Splendid" and "Jinshang House" three new Chinese wooden doors, which contain design power is one of the keys to TATA wooden doors to lead the market;In 2015, the second generation of silent doors with C-shaped elastic structure and smaller door gaps was introducedIn 2016, the warm "core" door was launched to reach the maximum heat (up to 50) in 90 seconds of pluggingIn 2017, the "three major pieces" of super silence, including exterior doors, indoor silent doors and silent wall panels, were released to create a "silent system" for the whole houseIn 2018, it launched the "Hui" series in cooperation with the well-known design master Liang Zhitian, which is full of urban fashion charmIn 2019, a new product was released - a fire door known as the "door of life".In 2020, the innovative design of the minimalist silent door was released;In 2021, TATA wooden doors will bring the active noise reduction black technology and the space silent noise reduction system that rewrites the "mute" geneIn mid-2023, a new brand tatacasa will be released, which is committed to providing systematic customized home furnishing solutions and creating a tasteful life for high-net-worth individuals.
It can be said that the annual winter solstice conference of TATA wooden doors is related to the door, and it is inseparable from silence.
The limit of the silent door is inPerhaps only the engineers of the TATA wooden door know. However, for this group of stubborn carpenters and TATA wooden doors who have been stumbling on wooden doors for 25 years, surpassing the limit is their pursuit.
So, blindly guess, this new product launch conference, mute will not be absent.
Since the advent of TATA wooden doors, it has always been known for its youthfulness, not only first-class technology, but also its appearance, which is one of the most popular brands among young consumers. With the rise of the Z era and the rational upgrading of consumption, green, environmental protection, and good looks have become a strong demand, so this press conference, these aspects may also be present.
At present, the home furnishing industry is still in the exploration period of change, and how to reshape the consumption status quo of the home furnishing industry is the subject and responsibility of every home furnishing brand.
On December 22nd, we look forward to the TATA wooden door new product launch conference to give us some new inspiration.