"This time, only technology, not products", Lei Jun, founder, chairman and CEO of Xiaomi Group, made a public statement on his personal verification Weibo for the upcoming Xiaomi automotive technology conference on December 28. In fact, from the day Xiaomi announced the construction of the car, every move about Xiaomi cars has been the focus of market attention. Based on the previous perception of the Xiaomi brand, whether it is "rice noodles" or "passers-by", they are looking forward to the real car performance of Xiaomi cars.
It cannot be ignored that since the beginning of this year, more and more new energy players have entered the market, and the participation of traditional old car companies such as BMW, Mercedes-Benz, and Toyota has continued to intensify the competition in the new energy market. When a car company launches a new technology, other players in the industry have accelerated to catch up, and a large number of technologies have been rapidly popularized. In this context, whether it is Xiaomi Automobile, or players who have been developing in the new energy market for many years, they may face the challenge of technical reserves in the future.
In addition to technology, the speed of Xiaomi's car manufacturing has always attracted much attention from the outside world. Lei Jun said that it is indeed not difficult to save a car today, but the goal of Xiaomi Auto is to build a competitive car, not simply save a car. Therefore, "insisting on positive development, starting from the underlying core technology, ten times the investment, and building a good car" has become the consensus of the Xiaomi car team.
In fact, as the new energy vehicle industry has entered a period of rapid development, the market competition has become more and more brutal and fierce, and technology is the hard core ability of car companies to compete in the new energy vehicle field.
Just recently, the new energy vehicle industry ushered in a number of blockbuster news. NIO released the executive flagship ET9, Cialis launched the high-end model AITO Wenjie M9, and Xpeng MPV model X9 will be launched on January 1 next year......Behind the intensive launch of high-end models by car companies, the sword points to the head-to-head competition of technical strength. Each of these technologies is aimed at the needs of users at this stage and the pain points of new energy vehicles.
Among them, in terms of energy supplement, problems such as short battery life, long charging time, and attenuation of battery life under low temperature conditions have become important problems restricting the development of the new energy market.
In response to these pain points, car companies continue to increase technology research and development. In the context that the 800V high-voltage platform has not yet achieved full coverage, NIO took the lead in demonstrating its self-developed full-range 900V high-voltage architecture to the market to achieve higher power densityThrough cooperation with CATL, Sailis Automotive has jointly increased the research and development of new products, the application of new technologies and new materials, and continued to optimize battery solutions.
At present, the core of the development of the new energy vehicle industry is still electrification. Cui Dongshu, secretary general of the passenger association, said that electrification is an energy revolution, and intelligence is the icing on the cake. Consumers are most concerned about the electrified driving experience, which includes endurance, chassis technology, energy replenishment system and other uniques, each of which has a lot of room for development, but requires car companies to have solid basic research capabilities.
Lei Jun believes that the development trend of smart electric vehicles is the integration of the first and the consumer electronics industry and intelligent ecology, and Xiaomi Auto will comprehensively redefine the best technology stack. The technology related to Xiaomi Auto disclosed on December 28 is not only the 1,000 days of research and development of Xiaomi Auto, but also the technical embodiment of Xiaomi Group's continuous development for 13 years.
In the future, the competitive advantage of car companies will come from the accumulation of the underlying genes and industrial base of the enterprise, and these technologies will take more than ten years of accumulationOn the other hand, it comes from the ability of the main engine factory to control the first chain. Yang Yi, head of investment in the field of new energy vehicles, said that Xiaomi, who has been deeply involved in the mobile phone industry for many years, has not only accumulated a large number of intelligent-related technical reserves, but also covered the whole scene of "people, cars and homes" in terms of software, and these intelligent technologies will become an important ability for Xiaomi to compete in the new energy market.