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Text|Qing Feng. Proofreading|Yu Yu.
Shentong Express was created by him and was supposed to have a bright future, but at the age of 25, he had an accident and unfortunately passed away.
Later, the company fell apart, his wife remarried, and took the opportunity to sell 14.6 billion US dollars, how did she do it?
Social development is changing with each passing day, and various industries are developing rapidly. Online shopping platforms and live streaming are emerging industries in the 21st century, which have brought great convenience to human beings, and also brought great wealth to some capable people.
Chen Chen
In the second half of the twentieth century, most people did not attach much importance to education, but due to the country's policy of reform, opening up and economic development, many factories were established.
Most of the young people will work in the family farming, because the education level is not high, the family conditions are not good, so they will go to work in the factory, earn some money, and then go back to build a house. This was the thinking of most people at that time, and it was also their real life.
We will take Nie Tengfei, the founder of Shentong Express, as an example to introduce this industry that has been developing in China for more than 20 years, that is, express logistics.
Why is it called Master Zu?
We all know that since the last century, the courier industry has been dominated by one company. It takes us at least four to five days to receive a package at a time, which also leads to the inconvenience of many long-distance letters and documents.
Especially those more urgent emails, which are even more frustrating. In China, various industries began to appear, and at that time, many people would let people send express delivery and deal with it as quickly as possible.
Over time, many people have started to engage in this kind of industry. However, at that time, there were very few people who could see the opportunity and develop it.
Image source. At this time, Nie Tengfei, who had worked in a printing and dyeing factory in Hangzhou for many years, saw the opportunity, and since then, private express delivery has begun to appear in the public's sight in an accidental way.
The accident occurred in 1998, when 25-year-old Nie Tengfei was killed in an inexplicable traffic accident. What's going on?How can the courier sent later be everywhere?With such doubts, ** began to understand Nie Tengfei's personal situation.
The history of the development of the courier brother.
Nie Tengfei, a native of Tonglu in Hangzhou, was born in 1973 in a small mountain village that was not wealthy, and his whole family was the children of a peasant family, and several generations were very simple, but each family had its own small world, so Nie Tengfei received a good education from his parents since he was a child.
And when he grew up, his parents were also under too much pressure, and the moment he reached middle school, his mother had a serious illness that caused him to lose all his financial **. The young Nie Tengfei decided to drop out of school in order to change his family's financial situation. In order to share some of the pressure for his family, he decided to go out to work.
Image source. This, judging by the current situation, is not very good. However, in that era, there were still many people who couldn't even go to school because they were poor, so they had to go outside to find a job, so only a few people were admitted to university.
Nie Tengfei got a job in Hangzhou when he was only 16 years old. It was there that he met his fiancée Chen Xiaoying, both of whom had a stubborn heart when they were young and worked hard for their families.
Because of her yearning for freedom, she left her hometown and came to another country, and her perennial life made Chen Xiaoying's eyes full of firmness and courage, and after working in the factory for so long, she also had some impressions of Nie Tengfei.
Image source. When he knew that Chen Xiaoying was also from Hangzhou, and the hometown of the two was nearby, the relationship between the two became even closer. For a long time, the two have understood the importance of each other, and gradually have feelings.
In the past, people had children at a relatively young age, but in 1992, after two years of acquaintance, the two registered together, and the old saying "the children of the poor are in charge of the family early" made them more responsible for their families. Because they know that home is not only for two people, but also for two families.
After getting married, although both of them worked in a printing and dyeing factory, they put their minds on their husbands. And they won't be happy with that salary.
Image source. By chance, he knew that mailing the customs declaration to the boss could earn sixty or seventy yuan for a round-trip fee, and at this time, for urgent orders, there were so many urgent orders a day, as long as they did it for a long time, they could earn a month's income.
So, as soon as he and his wife Chen Xiaoying combined, they decided to quit this job, and this job was sent by the boss of the printing company. At first, he traveled between Shanghai and Hangzhou, and within a day, business was getting better and better, and Chen Xiaoying quit his job in a textile factory to help Nie Tengfei.
Time passed quickly, and he felt that he was short on manpower. So he called his friend Zhan Jisheng, who used to work in a printing and dyeing company, and the two set up a company together, with Nie Tengfei in charge of the operation and Zhan Jisheng as a minority shareholder.
Image source. After a series of transformations and reorganizations, a private courier company named "Sheng Tong" has quietly risen. Slowly, they contracted the entire express delivery industry in the Yangtze River Delta and renamed it Shentong.
Nie Tengfei is very bold and talented in business, plus he grew up in the countryside, so in 1995, Nie Tengfei set up his own express delivery team, and expanded the company to Jiangsu and Zhejiang, at that time, he was only 22 years old.
Image source. There is no doubt that Nie Tengfei has done a good job in this regard. His brothers, daughter-in-law's brothers, and relatives in his hometown are slowly merging with Nie Tengfei's family. By the end of 1998, Shentong Express had developed to more than 50 outlets, and was the leader in the industry in Jiangsu, Zhejiang and Shanghai.
Nie Tengfei came out of a poor man in the countryside and became a successful entrepreneur, which was the most painful and happiest time in his life, and he planned to spread his ambition and hegemony to China, but Nie Tengfei died because of an accident when he was twenty-five years old.
The express delivery industry is booming.
Things didn't surprise everyone, and I don't know if it was an accident, he was driving a car on the road alone, and suddenly lost control and crashed directly into the guardrail, and the whole car was in chaos. When the doctor came, the news of Nie Tengfei's death had already been announced.
This incident caused chaos in the company, and no one thought that Mo Yichen, who had always been smooth sailing, would encounter this situation. But life still has to go on, and the company still has to operate. Others may feel sorry, but they won't waste their time grieving.
Chen Chen
It's a pity that Shentong Express has undergone earth-shaking changes, and no one wants a girl to manage such a big company. Those who have strength are even more likely to propose to leave. It's a headache.
Seeing that Shentong Express is about to fall apart, they don't want to see that their former companions have left, and Shentong Express also has to compete with emerging express companies such as Tiantian Express, Yunda, Yuantong, and Zhongtong, however, this is the cruel reality, no one will sympathize with the weak, only the strong will cheer for them.
After experiencing a trough, Chen Xiaoying gradually understood that she had to carry such a huge enterprise and be betrayed, she had no complaints, but she had to use actual behavior to tell everyone that a woman could also bear it.
Xi Chunyang. Because of Chen Dejun and Xi Chunyang, Nie Tengfei's business ideas and ideas have been passed down, and some improvements have even been made.
When they learned that there are sporadic logistics companies in many places, and only a very low franchise fee is required to join Shentong, they launched a joint business model, with the help of small and medium-sized enterprises to rapidly expand to the whole country, opening up a new road for Shentong.
It is worth mentioning that Xi Chunyang started from the bottom and once worked as a driver for Nie Tengfei. He is three years older than Nie Tengfei, and he has stayed in the company since the moment Sheng Tong was still an employee of the company, even after Nie Tengfei's death, he did not leave, and still survived the difficulties together with the company's female boss Chen Xiaoying.
Xi Chunyang. Ma Yun in 03 years, set up an online shopping **, at the beginning, there was no fame, any kind of new product, will go through a period of silence, and then there will be a period of silence, many people are watching, and there are many people complaining.
From the current point of view, Chen Xiaoying is still very talented in business, and she can stop and observe when online shopping is not too popular. And when Ma Yun wanted to find a company to cooperate with in logistics, he immediately told Chen Dejun that he wanted to talk to him.
Online shopping will one day take over all areas and gradually become an essential part of daily life. With this in mind, she approached Jack Ma to 2An order of 7 yuan a piece, signed this **.
Chen Chen
This is obviously a very risky behavior, many people are waiting to see a good show, because the previous express company has never issued such a low **, everyone thinks that Chen Xiaoying is carried away by money, and the assets of Shentong Group are equivalent to Ma Yun's e-commerce company, which is both an opportunity and a challenge for Shentong, which is going bankrupt.
It was at this time that with more and more e-commerce platforms of Ma Yun, he also successfully climbed to the top of the list, and online shopping has become the most popular form, setting off a wave in China.
Because of this success, Shen's Express has created the best income in his career, which can completely make up for the previous losses, and can even be said to be a monopoly.
Image source. Created a "courier queen".
Xi Chunyang and Chen Xiaoying, after a long period of hardships and tribulations, gradually developed feelings, Nie Tengfei died for fourteen years, and the two held a grand wedding.
For a while, there were more and more rumors about the Nie family, and many people speculated that Nie Tengfei had already been involved with the people of the Nie family before he died, and Nie Tengfei's death must be related to them. However, both of them ignored it and put more energy into their careers to dig into their futures.
After getting married, the two spent 160 million yuan to buy Zhan Jisheng's daily express and handed it over to Xi Chunyang to take care of. Chen Xiaoying used her unique vision and keen insight to lead Shentong to the top.
Chen Chen
In 2016, he led Shentong's ** market. Within two weeks, more than 20% of the population had become a billionaire.
Although she has retired from the big screen, Chen Xiaoying has not stopped her work. On the contrary, we can expand our business to more industries. The reason why he was able to become a billionaire was not by relying on Shentong Group, but by virtue of his influence, he expanded his company to other fields, and currently controls nine companies, involving finance, real estate and other fields.
When she saw that Shentong was close to saturation and there were not many opportunities for promotion, she came up with the idea of quitting, and at this time, Ma Yun's Alibaba also wanted to take over, so Chen Xiaoying sold 46% of Shentong's equity to him, obtained 14.6 billion equity, and handed over control of the company to him.
Chen Chen
It is conceivable that she and her husband Nie Tengfei have made great contributions to the domestic express delivery industry.
Conclusion. ** Confirmed that Nie Changcheng's death was an accident. However, even so, some people feel that their wife Chen Xiaoying may be questioned.
However, she still withstood the huge pressure and managed the huge Shentong Group in an orderly manner alone, and with her own wisdom and wisdom, she made a lot of fame in the business world. She has the same temperament as a man.
It's a pity that Nie Tengfei's death made him miss the future development of Shentong, if he was still alive, I'm afraid the current express company would be different.
Chen Chen
From having nothing to now worth more than 100 million, this is what many migrant workers dream of. Chen Xiaoying is very fortunate that when she was a teenager, she met Nie Tengfei, and the two fell in love with each other, and the two started couriers together.
In the most difficult moment, he had a brother and his beloved Xi Chunyang. She relied on her own wisdom and with the support of everyone, seized the opportunity and completed a brilliant transformation.
However, she was not knocked down by fate, but went further and further, and finally came to this point.