Recently, BAIC Blue Valley released the latest announcement that its subsidiary BAIC New Energy sold 20,815 new vehicles in December 2023 and 921.72 million new vehicles in 2023, a year-on-year increase of 84%, with a significant growth momentum.
Jihu Automobile, a high-end intelligent electric vehicle brand built by BAIC New Energy, has become an important engine for the company's sales growth. In December 2023, 8,004 new vehicles were sold, and 30,016 new vehicles were sold in 2023, a year-on-year increase of 138%. In addition, the Beijing brand of electric vehicles also performed well, with sales of 12,811 units in December 2023 and 62,156 units in 2023, a year-on-year increase of 66%.
In the fierce competition in 2023, BAIC BJEV's sales volume still achieved substantial growth, on the one hand, thanks to the effective implementation of its "scenario-based car manufacturing" concept, the product lineage has been continuously enriched and improved, and the coverage and expansion of more market segments have been realizedOn the other hand, BAIC BJEV adheres to long-termism, insists on independent research and development of core technologies, and continues to strengthen cooperation with leading enterprises such as Huawei and CATL. Based on this, BAIC BJEV's leading edge continues to expand and has successfully entered a new growth model.
Focusing on "scenario-based car manufacturing", the product lineage has been gradually improved
Through the accurate grasp of user pain points and the accurate judgment of the market environment, driven by the concept of "scenario-based car manufacturing", BAIC BJEV has accelerated the launch of new models, and the product matrix has begun to take shape, realizing the coverage and expansion of more market segments, and the overall upward momentum is obvious.
In 2023, BAIC BJEV will launch five models: ARCFOX Alpha S Advance Edition, ARCFOX Alpha S T Forest Edition, ARCFOX Koala and ARCFOX Alpha T5. Among them, the ARCFOX Alpha T5 will be launched at the end of 2023. The model meets the all-scene friendliness of young families "wanting, wanting, and wanting", and is known in the industry as an all-round, all-excellent, and no shortcoming "super hexagonal warrior", redefining the all-round concept and luxury quality of a new generation of pure electric SUV family cars, and leading the family pure electric SUV market to a new height.
On September 20, 2023, Jihu Koala was officially launched, as the "world's first intelligent parent-child car", the car focuses on the in-depth needs of the parent-child travel market for safety, respiratory health, contact health, comfort and convenience, etc., and creates a warm parent-child mobile space with systematic solutions. Since the start of pre-sale at the Chengdu Auto Show, ARCFOX Koala has received more than 5,000 orders in less than a month, which is deeply recognized and favored by the market.
Starting from the multi-dimensional experience of health, safety, and quality, BAIC BJEV launched the ARCFOX Alpha S and ARCFOX Alpha T Forest Edition in June 2023, bringing users the comfort and health of the "forest cockpit", the ultimate safety of a mobile fortress, and the ultra-high quality of luxury.
In addition, the ARCFOX Alpha S Advanced Edition (an upgraded version of the new HI version of ARCFOX Alpha S), which will be launched in May 2023, is jointly built by BAIC New Energy and Huawei, which can be called the ceiling in the field of high-end intelligence. The car not only received the highest "five-star" safety rating in the 2021 version of C-NCAP, which is the most stringent in history, but also the Huawei ADS intelligent driving assistance system also brings safer intelligent driving to users.
It is not difficult to see that each model launched by ARCFOX Automobile seems to have huge differences, but it is BAIC New Energy that has gone deep into different segments of the population and typical scenarios to explore the answer to product differentiation competition. With the continuous enrichment and improvement of the product lineage, ARCFOX Motors has also been highly recognized and selected by the market for its unique advantages such as healthy cockpit, safety protection, and Magna quality.
Looking ahead to 2024, ARCFOX will also launch a new model, and the models on sale will continue to be iteratively updated to maintain strong market competitiveness. In addition, BAIC BJEV and Huawei have launched a smart car cooperation, and the first new model of smart mode is positioned as a high-end intelligent pure electric car, which is expected to be launched in 2024, which will undoubtedly help BAIC BJEV to complete its key link in the high-end market.
It can be said that BAIC BJEV has basically realized the complete transformation of its product strategy from competitive product benchmarking to scenario-based application, and thus built a moat of differentiated market competition, laying a solid foundation for the continuous increase in subsequent sales.
Forging hard core power,StorageThe force is "up".kinetic energy
In the process of continuously enriching and improving the product matrix, relying on BAIC Group's 65 years of car-making heritage and 14 years of development experience in the field of new energy, BAIC New Energy continues to make efforts in technology and marketing, and continues to improve its hard core strength, so as to win the recognition and trust of users and further promote the "increase in volume" in 2024.
In terms of technology research and development, BAIC BJEV has continuously improved its self-research level, continued to consolidate its core competitiveness in the fields of vehicle integration, three-electric system, and intelligence, built a vehicle electronic and electrical e-e architecture with high safety, strong intelligent connection, and high efficiency as the technical characteristics, and jointly built the first fully redundant architecture electric hardware platform - BE21 platform with Magna's advanced production technology, to ensure that ARCFOX automotive products have market-recognized high-quality characteristics in terms of safety, battery life and driving control.
At the level of channel construction, BAIC BJEV takes "upgrading", "optimization" and "sinking" as the key words of channel construction, and continuously accelerates the construction of channels and service networks of Jihu Automobile to effectively cover more markets. By the end of 2023, the number of FOX stores will increase to 279, and the number of directly-operated stores is expected to increase to 33, and focus on the core and key markets of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. It is estimated that by 2025, JiHu JiHu's marketing and service network will cover more than 100 cities and more than 380 outlets.
At the same time, BAIC BJEV also actively promotes the development and construction of charging platforms and the interconnection and sharing with leading charging operators to maximize the convenience of user energy replenishment. According to the latest data, Jihu Motors has been connected to 660,000+ public charging piles, covering 330+ cities.
It can be said that driven by the combination of leading technology, channels and services, BAIC New Energy's sales volume has increased significantly and long-term sustainable development is expected to continue to appear.
Internal and external linkage, strengtheningIndustrial chain cooperation
While laying a good foundation for its own development, BAIC BJEV also actively promotes the cooperation of high-quality resources in the industrial chain at home and abroad.
On October 17, 2023, BAIC BJEV and CATL reached a cooperation. According to the plan, Jihu Automobile will be equipped with the "Ningwang" Shenxing super-rechargeable battery, taking the lead in opening the era of supercharging of new energy vehicles. Recently, the ARCFOX Alpha T5 launched by BAIC New Energy has been equipped with a super-rechargeable battery, which can supplement the range of 260km after charging for 10min, and the maximum range can reach 660km.
On August 4, 2023, BJEV and Huawei announced that they will cooperate on the basis of the existing strategic cooperation. At present, Huawei's smart car is highly sought after by the market, which proves the feasibility of the smart car model. The strengthened cooperation between BAIC BJEV and Huawei will further enhance the comprehensive competitiveness of its brand and provide a new breakthrough for BAIC BJEV to overtake in corners.
In addition, BAIC BJEV is accelerating its layout and expansion into overseas markets. On October 9, 2023, ARCFOX Motors signed a cooperation agreement with Ben Omir Holding Group of the United Arab Emirates, and the two parties plan to cooperate in the development of the two major Middle East markets of the United Arab Emirates and Saudi Arabia.
By strengthening cooperation, BAIC BJEV and leading enterprises in the industry have achieved cross-border complementarity, and at the same time, they have insisted on accelerating product renewal with "scenario-based vehicle manufacturing" and strengthened independent research and development of core technologies. In the face of the still severe competition situation in 2024, BAIC BJEV has enough confidence to continue to accelerate in the track.