Haihean Group released its IP strategy and launched the public welfare activity I Plant Corals for

Mondo Social Updated on 2024-01-30

Jimu News reporter Xie Jiao Li Hui.

Correspondent: Yuan Jie, Luan Wenxin.

On December 22, 2023, Haihean Group held an IP strategy release and "Sea·garden: I plant corals for the ocean" public welfare activity in Wuhan Polar Ocean Park.

Li Yanliang, President of the Aquatic Wildlife Conservation Branch of the China Wildlife Conservation Association, Wang Haiyan, Deputy Secretary-General, Zhang Xianxian, Researcher of the Institute of Hydrobiology of the Chinese Academy of Sciences and member of the Steering Committee of the International Aquarium Congress, Chen Hong, Head of the South China Sea Institute of Tropical Oceanography, Huang Suihong, representative of the exclusive licensee of Bell Exploration Training Camp in China, Ms. Xiao Su, Vice President of Haihean Group, and Tan Wencheng, General Manager of Wuhan Polar Ocean Park, attended the event.

The original IP "Barty and Her Friends" was unveiled

At the IP strategy conference, Haihean's original IP - "Barty and Her Friends" was officially unveiled, and a total of 13 well-known IPs from China, such as Sprout Bear, Butt Fart, Ahri, Pig Man, Crocodile Reese, LT Duck, Tina, Tony, Little Wolf Lebin, and Jerry Bean, were invited to celebrate their birthdays together.

At the same time, Haihean Group signed strategic cooperation with Bell, a world-renowned outdoor survival explorer, and domestic head IP milk dragons to work together in the field of marine themes to create a better future.

As one of the new leaders in China's cultural tourism industry, Haihean Group is committed to becoming a leading provider of new scene content and an integrator of play experience in the industry, providing tourists with a variety of brands, forms and multicultural entertainment and leisure products and services. The in-depth integration of multi-dimensional scenes such as amusement facilities empowers the long-term and benign development of theme parks, and brings visitors a richer cultural and creative experience.

The "I Plant Coral for the Ocean" public welfare activity was launched

The "Sea·Garden" public welfare activity jointly initiated by the Aquatic Wildlife Conservation Branch of the China Wildlife Conservation Association, Haihean Group and the South China Sea Institute of Tropical Oceanography was also officially launched.

Mr. Bell, a world-renowned outdoor survival explorer, will also join in the public welfare activities of coral protection, and his "Bell Exploration Camp" brand will also land in the four polar ocean parks of Qingdao, Tianjin, Wuhan and Chengdu under Haihean Group.

It is understood that the Wuhan Polar Ocean Park Coral Breeding Hall opened for the first time today, the Coral Breeding Hall covers an area of more than 300 square meters, the museum displays more than 40 kinds, 3,000 varieties of various types of corals, can accommodate more than 200 people to visit at the same time.

The Jimu News reporter saw at the scene that Mr. Chen Hong, the head of the South China Sea Institute of Tropical Oceanography, guided the children to participate in the planting of corals in the coral breeding hall to understand the importance of corals to marine ecology.

Mom, I'm so happy!This is my first time planting corals, and I will definitely come back to Polar Marine Park in the future to see what my corals look like!Li Xiyue, a 6-year-old child from Wuchang District, Wuhan City, said excitedly.

The Coral Breeding Hall of Wuhan Polar Ocean Park is the first science popularization base with the theme of coral reefs in Central China. We hope that through this pavilion, the public will pay more attention to the ocean, pay attention to corals, and participate in the action of protecting the ocean. Tan Wencheng, general manager of Wuhan Polar Ocean Park, said that in the later stage, science education will continue to be strengthened, and more people will understand the importance of corals and marine ecology through display and science popularization. At the same time, we will continue to promote the development of coral breeding technology and make greater contributions to the protection of marine ecology.

*: Jimu News).

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