"From the expansion of Huawei's smart car, to the launch of Xiaomi cars next year, to Meizu's launch of the DreamCar co-creation plan, this is the year 2023 when smartphone manufacturers continue to access the automotive track.
Written by Lu Jiahao.
Edited by Zhou Zhan.
Visual slow, slow.
For no other reason, the current trend of the development of the first is not to shape the chassis and internal combustion engine or space to the extremeArtificial intelligence, cross-space connectivity, real-time interaction, scene integration, and even how AR, VR, and XR can lead the industry have become a major consideration for consumers.
Such market demand is the invitation of smartphone manufacturers.
But it is precisely in such a year 2023 that there is still ** confusing the eyes of consumers and confusing the three different entry routes: "xx official announcement of car".
Three hundred warriors guarding Hot Spring Pass, Zhuge Liang burning Chibi, and Hitler's blitzkrieg on Poland are all wars, so they are the same
Eight years ago, we talked about "Wei Xiaoli", and eight years later, we talked about "Wei Xiaomei".
Meizu relies on his father
Be clear about one thing first:Meizu is not making cars, Meizu is not making cars, Meizu is not making cars.
The customized car that Meizu will launch in 2024 is a model equipped with Meizu's Flyme Auto car machine system, which can land the first Meizu AR eye scene, and Meizu participates in the interior and design, which is completely incompatible with vehicle manufacturing.
You can't say that your cousin came to your new house and bought a sofa with 20,000 red envelopes, and this house is his.
In the later DreamCar co-creation program, users can co-create personalized details such as the vehicle's coat painting, interior color matching, and Flyme Auto theme, and participate in customized projects.
Since it was acquired by Geely in 2022, Meizu's main ecosystem in the automotive market is Flyme Auto, as close as Lynk & Co EM-P and as far as Polestar 4. In terms of market scope alone, Meizu is supplying Geely internally, and does not participate in the competition of other automobile manufacturers in the market, nor does it try to cooperate with friends for a win-win situation, so the pressure will be less, the space for display will be larger, and the authority to understand and open to the model will be higher, which is more conducive to the rapid empowerment and iteration of Flyme Auto's software and hardware capabilities.
For Meizu, Geely can get the maximum support of the best chain and manufacturing capacity, and not falling into the car circle also makes Meizu's R&D risk close to zero. At the same time, Geely Automobile, which sells about 180,000 units in a single month, has a very sufficient and considerable filling space, and Meizu is enough to eat a lot even if it produces and sells itself.
For Geely, Flyme Auto can make it more reassuring to keep the main technical means of production in their own hands, and the procurement will also be compressed to a minimum, killing two birds with one stone.
In the future, Geely Automobile and Meizu will work together to develop Polestar mobile phones from the automotive market to the mobile phone field, so that the electronics industry and the automotive industry can be more deeply integrated.
Look at it this way,"Meizu makes cars" can be said to be purely relying on his father.
Huawei is an adoptive father
One more thing to be clear:Huawei didn't make a car, Huawei didn't make a car, Huawei didn't make a car.
If it is not to build a car = cousin to pack a red envelope, then not to build a car is = paid for soft decoration (even including hard installation).
Huawei's identity in the matter of "making cars" is a leading businessman, and this is rotten. But Huawei, the best business, is not static, its**There is everything from shallow to deep, more like a ticket seller:
Friends, tickets to be cut, infield tickets, security guarantees, field service certificates, cleaning certificates, ......”
If you think that Huawei is just a car company's first business, then it's really underestimated, in addition to self-developed systems, just to be a first-class business, Huawei is also accumulating its own ** chain, for example, if you want to cooperate with my NCA, then you have to buy hardware according to my requirements - do you think it's troublesome?No problem, I've got you covered.
AR-HUD buy xx, electric drive reducer buy xx, acoustic system buy xx, connector buy xx......I've packed it all, a total of xxxxxxx yuan.
It's not that I don't report it, it's that these manufacturers don't give me money, and it's boring to advertise).
After Huawei has a mature ** chain, it is not only profitable, but also a threat and possession, it can leave at any time to cooperate with anyone, it is very difficult for you to find a ** business again after it leaves, this car is naturally inseparable from Huawei.
Huawei doesn't make cars, but Huawei does.
But why do you want to say that there are deep and shallow ways, when Huawei and Chery worked together on the Zhijie S7, Chery is not like Cialis that can be ridden on the head by Huawei casually, there are a lot of ** businessmen rushing to cooperate with car companies of such a large size as Chery, and Chery also knows better and can control the cost of the **chain, so the dialogue becomes like this:
Huawei:You go and buy hardware as I ask, you think it's ......So,"Huawei makes cars" is raising a father, of course, it does not plan to be a son ......Chery:No hassle, okay, done.
Xiaomi is a father
One final thing to be clear:Xiaomi is building cars, Xiaomi is building cars, Xiaomi is building cars.
Let's take the house as an example:Xiaomi's budget is $10 billion.Now Lei Jun has paid the full amount and taken the land:No. 21 Huanjing Road, Beijing Economic and Technological Development Zone.
Two years have passed since the delivery of the house:Small batch trial production has been realized.
As soon as the deed tax was given, the property certificate was also obtained:Have production qualifications.
Found a lot of designers :More than 20 companies have responded to the cooperation with Xiaomi Auto.Engaged in whole-house intelligence:The new car focuses on autonomous driving technology, software ecosystem, 800V fast charging, and powertrain.
The model house has been made public:The Ministry of Industry and Information Technology is registered.
Open now:It will be launched in February next year.
Among the three families, only Xiaomi is really the father, and the family has the final say, starting from scratch.
Why do I have to figure out the difference, because these three different directions of attempts will represent the trend of cooperation between mobile phone manufacturers and car manufacturers in the future. Once you are superstitious about a brand, blindly buy, and find that it is not what you imagined, as a consumer, you will feel that you have been deceived - and there is only someone who misleads you intentionally or unintentionally, and there is no link to induce you.
How stupid that is. As for which road works, at least the road of raising a father (secretly being a father) is a very good one, and relying on the father has not missed this road since ancient times, the upper is a very human minister, and the lower is a free life, only the road of working hard to be a father is ......
It's a long way to go.