Lei JunXiaomiThe founder, he donated 1.3 billion yuan to Wuhan University and became the focus of attention, but in a year of many inspiring good deeds, but caused a series of complaints and rumors. Someone saidLei JunThe 1.3 billion donated is just forXiaomipropaganda, whileLei Jundirectly encountered the rumors of "icy 4 billion". Why there are people who create such antagonism, we may never fully understand, it may be for the sake of itFlowand, perhaps, a deeper purpose. In my opinion, this is precisely becauseLei JunwithXiaomiThe success of other home appliances,Mobile phonesand the concerns of the auto companies, they have to find ways to create antagonistic pressure to achieve their own interests.
Among the many industries,XiaomiEntering any field can give you an advantage. First of all,XiaomiWhile knowing how to keep profits to a very low level and bring benefits to consumers, other companies are not "cool". toXiaomiMobile phonesFor example, the early daysXiaomiMobile phones** at around 1999 yuan, this move not only limited the pricing of other competitors, but also became popular to a certain extentDomestic mobile phonesMarket. Nowadays, thoughXiaomiMobile phonesImpact share in the high-end market, but from the perspective of product configuration and **, it is stillDomestic mobile phonesThe most cost-effective brand in the world. WhileXiaomiThe same is true in small household appliances, major appliances and other fields, all of themXiaomiIn the industry involved, profits will be compressed. Color TVThe industry is a prime example of this.
Secondly,XiaomiOwn your ownFlowAdvantage. Whatever it isLei JunPersonal charm, stillXiaomiThe cost performance of the product itself, or the channel and fan baseXiaomiThe addition of the brand basically ensures that the product sells well. As long as the sales are not bad, it will be difficult for other manufacturers to have a good life. Because the market share isXiaomipreemptively, other competitors had to choose to cut prices to withXiaomiCompete.
In addition,XiaomiAlso possessedChainand R&D strengths. This allows them to quickly cut into various industries and outperform other competitors. In addition to the previously mentioned ** advantages,Flow, channels and brand advantages,XiaomiOnce you enter a certain industry, there are hardly too many difficulties;Even the automotive industry is such a challengeXiaomiThey can also cope, after all, they have proven their strength again and again. OnceXiaomiEnter, they are able to iterate quickly and launch better products. This makes it extremely difficult for other competitors. As a result, many small appliance manufacturers have opted inXiaomiEcological chain, becomeXiaomiA member of the ecosystem. Although the profit will be compressed, at least it can be obtainedXiaomisupport andFlowand other resources. For those who do not want to joinXiaomiEnterprises in the ecological chain are either far awayXiaomiTo launch a unique product for a niche market, you must either have real skills and surpass in research and developmentXiaomi, to provide better products, to be able to withXiaomiCompete with each other. However, this can be associated withXiaomiThere are very few companies that have passed the tricks.
BecauseXiaomiOutstanding performance,Lei JunandXiaomiIt has become the object of slander and questioning by many people. After all, businesses know that many businesses are withXiaomiThat's the way it is, so they have to find another way to do itXiaomiEngage in bashing.
However,XiaomiTheir success is not accidental, precisely because they have deeply grasped the "pain points" of other enterprises, just like pointing at the weaknesses of their opponents. They've kept their margins so low that other businesses can't do anything about pricingThey have their ownFlowadvantages, making it difficult for other competitors to gain a foothold in the market;They areChainand R&D has a significant advantage, quickly entering all walks of life, making it difficult for other companies to match. XiaomiGradually, it is reproducible and scalableBusiness model, becoming a competitor that other businesses have to face.
It is worth mentioning that in such a fierce market competition, those who have the courage to withXiaomiThere are very few companies that are fighting. Only those companies that can truly provide unique products and have strong R&D capabilities are possibleXiaomiCompete for the best. For other businesses, joinXiaomiEcological chain or stay awayXiaomiIt's all their choice.
XiaomiAs a fast-rising companyTechnologygiants, known for their uniquenessBusiness modeland diversified product lines in home appliancesMobile phonesand the automotive sector has had a huge impact. Its low profits, high sales, advantagesChainand R&D strength make other companies feel pressured, and then create confrontation and questioningLei JunwithXiaomimotivation. However,XiaomiTheir success is not accidental, and they have fundamentally subverted the traditional industry landscape with their innovation and strength.
In my opinion, forXiaomiThe suspicion can only reflect the fear and jealousy of other companies. If other businesses really want toXiaomiTo compete, they need to innovate their thinking, provide more competitive products, and have their own core competitiveness. FaceXiaomiWith this strong competitor, we look forward to seeing more companies that can challenge themselves, have the courage to innovate, and make more contributions to the development of the industry. Only in this way can we continue to improve our livesTechnologyOnly then can the industry move towards a better future.