Beijing**Client|Reporter Zhang Jiaqi Gan Nan Correspondent Liu Jiawei.
On December 29th, in the aroma of cups of coffee brewing, the first "Village Coffee" Rural Coffee Competition in Huairou District kicked off, and more than 30 rural coffee shop owners competed in coffee making skills and exchanged and shared coffee culture.
The coffee making skills competition includes three groups: brewing, creativity and milk coffee, and is comprehensively judged through coffee sensory presentation, pattern completion, aesthetics and creativity, and finally awards are awarded for the best rural barista, the best latte art, the best hand poured, the most innovative, the most popular and the best flavor.
In recent years, Huairou District has adhered to the promotion of cultural connotation, the empowerment of scientific and technological innovation, and the "rural homestay +", cultivated the rural cultural heritage, promoted the deep integration of rural culture and tourism, created new products, new formats and new models of rural tourism, and cultivated new momentum for the development of rural tourism. Daniel Zhang, deputy director of the Agriculture and Rural Affairs Bureau of Huairou District, introduced that through diversified creative development, multi-field cross-border integration, and multi-channel planning and marketing, Huairou District has vigorously developed models and projects such as rural "coffee economy" to support folk customs and homestays to run their own coffee shops. At present, there are more than 70 rural coffee shops in Huairou District.
In the exchange and sharing session after the competition, 3 expert judges and 19 managers of "Village Coffee" exchanged and shared their views on the sustainable development of "Village Coffee" and new business ideas.
1+Coffee is a local specialty coffee shop in Huairou and the only CCT China coffee taster course training institution in Huairou at present. "With the increasing number of rural cafes, tourists are no longer choosing simple check-in spots, but high-quality leisure life that is more experiential, aesthetic and interesting. Xu Pengyuan, the manager, said, "Selling coffee in the countryside is not enough to be professional, but also to combine with local culture, so that guests should not only feel a cup of coffee, but a sense of experience." ”
Huairou has quietly become a gathering place for 'country coffee', and 'coming to Huairou to drink coffee' has become a new fashion!Xiao Tong, the 25-year-old manager of the old carpenter café, said, "I am a native of Huairou, and the old yard of my family has been changed into a homestay." In the past, we only operated a homestay alone, and in the process we found that many tourists love to drink coffee, and often ask ** can drink, so we added the content of country coffee, but I didn't expect this to make our homestay more popular!”
Liu Huimin, a post-00s generation, is the manager of Beijing Zizi Natural River Coffee. In her opinion, the characteristics of B&Bs are different, some focus on pet companionship, some are oriented to parent-child travel, and drinking coffee is a common demand of the public. She said, "Differentiated development is the key to finding the right positioning of country houses. We will drive the villagers to do a good job of country houses and village coffees, and strive to make the homestays and coffee in Siduhe Village become Huairou's 'golden business card'."
The event also released a map of Huairou "Village Coffee" points, marking and including the location, characteristics and highlights of 35 coffee shops, which will be dynamically updated according to the actual situation in the future.
Daniel Zhang said that through the "Village Coffee" Rural Coffee Competition, it will better promote the communication between coffee lovers and rural coffee practitioners and promote the sustainable development of the rural coffee industry. Through the dissemination of rural coffee culture, the Huairou characteristic "village coffee" brand will be launched, the overall development of Huairou tourism industry will be promoted, rural revitalization will be helped, and a high-quality green development path of production, life and ecology will be developed.