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Hello everyone, this is Xinyang.
Tmall is one of the largest e-commerce platforms in China, operated by Tmall**, a subsidiary of Alibaba Group. As a comprehensive e-commerce platform, Tmall has a wide range of products, from clothing and home appliances to food and cosmetics.
However, with the development of the e-commerce industry, the problem of low prices on Tmall has gradually become prominent, which has brought certain challenges to brand image and profits.
1. What is the difference between price control on Tmall and ** price control?
1.Different positioning: Tmall is positioned as a high-end brand and high-quality products, focusing on brand image and user experience;**, on the other hand, pays more attention to low- and medium-priced goods and individual stores.
2.Merchant threshold: Tmall has higher requirements for the review of merchants, and they need to pass a series of certifications and audits before they can open a store, so that merchants with more strength and credibility can be screened out.
3.Service guarantee: Tmall provides better after-sales service and consumer protection mechanisms to provide consumers with a better shopping experience.
4.Platform supervision: Tmall conducts stricter supervision of merchants' violations, including fraud, false publicity, etc., to maintain market order.
5.Brand cooperation: Tmall has established cooperative relations with some well-known brands to jointly formulate first-class control strategies to ensure the brand image and high quality of products.
Second, why is there a low price problem on Tmall?
1.Fierce competition: The e-commerce market is highly competitive, and merchants often resort to low-price strategies to get orders in order to attract consumers.
2.Channel distribution: Some merchants obtain low-priced goods through channel distribution, resulting in a decline in the market.
3.**Event: Tmall often holds **event**, and merchants may reduce ** for the sake of sales and **degree**.
4.Counterfeit and shoddy goods: Some merchants sell counterfeit and shoddy goods in pursuit of profits, which are cheap but the quality cannot be guaranteed.
5.**Weak supervision: Tmall's ** behavior of merchants is not strictly supervised, resulting in the problem of low prices cannot be effectively curbed.
3. What policies does Tmall have in order to deal with the problem of low prices?
1.Establish a control strategy: Work with brands to develop a clear control strategy to limit merchants' low price behavior.
2.Strengthen supervision and punishment: increase the supervision of merchants' violations, and severely punish fraud, false propaganda and other behaviors.
3.Strengthen brand publicity and education: Strengthen brand education and publicity for consumers, improve consumers' awareness of brand value, and reduce dependence on low-priced goods.
4.Promote industry self-discipline: Cooperate with other e-commerce platforms to jointly promote industry self-discipline, formulate industry standards and norms, and jointly maintain market order.
5.Strengthen the handling of user complaints: Establish a sound user complaint handling mechanism, timely handle user complaints about low prices, and protect the rights and interests of consumers.
Fourth, has Tmall made any improvements to the problem of low prices?
1.Raise the threshold for merchants: strengthen the audit and certification of merchants, screen out merchants with more strength and reputation, and reduce the existence of low-priced goods.
2.Restrict activities: Restrict activities to prevent merchants from affecting market stability through low-price activities.
3.Increase brand cooperation: establish cooperative relations with more brands, and jointly formulate the best control strategy to ensure the brand image and high quality of products.
4.Improve the user evaluation system: strengthen the supervision of user evaluation, reduce the phenomenon of false reviews and low-price swiping, and improve the trust of users in shopping.
5.Strengthen supervision: increase the supervision of merchants' behavior, timely discover and punish violations, and maintain the stability of the market.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.
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