A turmoil caused the market value of Dongfang Selection to decrease by 6.5 billion and lose more than 100,000 fans.
When Dongfang selected "infighting", it let the opponent Gaotu pick up the "cheap".
A large number of netizens poured into the Gaotu live broadcast room because of this turmoil, causing its sales to soar by 250 times. The stock price soared 35%.
In this regard, Chen Xiangdong, the founder of Gaotu, responded to what everyone said about digging Dong Yuhui and other topics.
Chen Xiangdong said: "Dong Yuhui is not used for digging, Dong is used for love."
As Lao Luo, who once worked in New Oriental, also came out to arch the fire, saying that he encouraged Dong Yuhui to start a business and was willing to match.
For a time, the Oriental selection was in crisis and embattled.
In today's white-hot live broadcast, if Dong Yuhui really leaves Dongfang Selection one day, it will be difficult to replicate his legend.
Dong Yuhui also has a big obstacle to self-reliance, that is, the related trademark intellectual property issues.
As early as last year, Dongfang Selection registered Dong Yuhui's name and likeness as a trademark.
Leaving Dongfang Selection, it is still unknown whether Dong Yuhui can retain his IP.
However, regarding the trademark, Dong Yuhui and Yu Minhong have a gentleman's agreement.
Yu Minhong said that if Yuhui develops independently one day, we will return the trademark rights to him in an appropriate way so that they can protect themselves.
Taking a step back, if Dong Yuhui really leaves, it is not a wise choice to deduct the trademark. Setting limits for Dong Yuhui is a trivial matter, giving the outside world the impression of suppressing heroes and unloading the mill and killing donkeys. How will the brand gain a foothold in the future?
Believing in Mr. Yu's wisdom and pattern, another revelation of this incident is that the sales of a listed brand are almost all pressed on one person, which is really too risky.