GannanNavel orangeIt has become the brainchild of my father for three years, and through careful care, this year'sFruit treesThe growth is pleasing and full of golden oranges. The tea oil trees on the top of their own hill give wayNavel orangewas cut down, and my father planted two or three acres without fear of hard workNavel orange。However, despite the harvest season, we unexpectedly found that the market was not good. November 1 of previous yearsNavel orangeIt was already sold out at the time of mining, and in December this year, very few people were ordering. In order to prevent the fruit from spoiling, my father decided to find a way to sell the fruit himself.
In this age of information,Internet celebritiesIt has a huge influence. Dad decided to spend 20,000 yuan to bring in a local fan with millions of fansInternet celebritiesCome to the orchard to sell liveNavel orange, hopefully passedInternet celebritiescan increase the visibility of the orchard and sell the fruit quickly. In order to matchInternet celebritiesDuring the live broadcast, Dad also invited 5 workers to pick the fruit. Internet celebritiesLive broadcast for 2 hours a day, for two consecutive days, the cost is 10,000 yuan a day, and he also needs to solve his accommodation and diet problems.
Full of anticipation, my father and aunt prepared the fruitInternet celebritiesStart the orchard livestream. Internet celebritiesDescribe it eloquentlyGannanNavel orange, but the live broadcast was watched by less than 2,000 people, and the comments were scarce. Two hours passedInternet celebritiesThe live stream did not arouse more interest, and less than 10 cases were soldNavel orangeInternet celebritiesI think that my father chose the wrong time for the live broadcast, so I suggest that it be broadcast live at night instead. However, the second night's livestream was even worse than the first day, with less than 8 cases soldNavel orange。The total income of the two-day live broadcast is only 900 yuan, which is a big surprise.
Dad left a cabinet full of themNavel orange, but faced with the opposite sales results. It cost 20,000 yuan to invite itInternet celebritiesIt has been paid in advance and cannot be returned. Such a painful lesson made my father feel very embarrassed and couldn't bear to mention it. For me, looking at my dad's depressed face made me feel anxious. After three years of hard work, he is now in a predicament. Faced with such a situation, I can't help but wonder, why is this?
This attemptInternet celebritiesIn the process of endorsing the live broadcast of Orchard, we encountered many problems. First of all, oursMarket researchInsufficient, not knowing the specific situation of this year, led to excessive expectations. Secondly, for:Internet celebritiesThe strategic arrangement of endorsements is not thorough enough, and the live broadcast time and publicity methods need to be improved. In addition, they did not know enough about the operation strategy and promotion methods of Orchard Live, and did not effectively attract more potential customers. Finally, inBudgetand cost control is not well planned, resulting in unnecessaryEconomyPressure.
Based on the above problems, we should do the following: First, understand the market and consumer needs in advance, and formulate a reasonable sales strategy. Second, choose the right oneInternet celebritiesspokesperson, and fully communicate and cooperate with them to jointly develop appropriate publicity plans. In addition, it is necessary to strengthen the understanding and Xi of the live broadcast operation of the orchard, and use the power of social ** to attract more audiences. Most importantly, plan wiselyBudgetto ensure that the operation of the processEconomySustainable development.
In short, Dad spent 20,000 yuan pleaseInternet celebritiesEndorsement of the orchard live broadcast, I hope to be able to be fast**Navel orange, to achieve the expectation of a good harvest, but the results were unexpectedly bleak. This experience made us deeply realizedMarket researchand the importance of strategic planning, but also aroused our thinking and reflection for the future of agricultural product sales andAgricultureOperations provide valuable lessons. Hopefully, in the future, we can learn from it, continue to improve and innovate, and achieve better sales results.