In recent years, domestic mobile phones have achieved great success in the domestic market, but with the decline in mobile phone shipments in the Chinese market, domestic mobile phones are facing increasing pressure. The data shows that four of the world's top five mobile phone brands mainly rely on overseas markets, while Chinese mobile phone brands that rely too much on the domestic market have been squeezed out of the top five in the world. Although Chinese mobile phone brands are still strong on the surface, with three of them included in the top five mobile phone brands, a closer look at their shipments reveals that four of these brands rely primarily on markets outside of China.
It can be said that Apple and Samsung are the two giants of the global smartphone market. With their strong brand influence, advanced technology and high-quality products, they have always occupied a dominant position in the market. Whether in the domestic market or the international market, Apple and Samsung's mobile phone sales have always been very impressive.
Compared with Apple and Samsung, domestic mobile phone brands have a relatively small overseas market share. Among them, Xiaomi and Transsion, two companies with a high proportion of overseas sales, have achieved an increase in shipments. According to the data, more than seventy percent of Xiaomi mobile phones are sold in overseas markets, which is one of the important reasons why it has become the leader of domestic mobile phones. Transsion, on the other hand, mainly occupies markets such as Africa and the Middle East, and is also expanding into the Indian market.
Mobile phone shipments in the Chinese market have been declining in the past few years, and its influence on the global mobile phone market is also weakening. In 2016, the Chinese market accounted for 33% of the world's mobile phone shipments, which is also the peak period of domestic mobile phones. However, as time goes by, mobile phone shipments in the Chinese market have been declining, and mobile phone shipments in the domestic market are expected to decline further this year.
Although Xiaomi is less dependent on the domestic market, in overseas markets, Xiaomi performs well. The data shows that Xiaomi mobile phones occupy a large share in overseas markets, and shipments continue to grow. The success of Xiaomi's mobile phones in overseas markets can be said to be one of the important reasons why it has maintained its leading position as a domestic mobile phone for many years.
Transsion, on the other hand, achieved high sales in markets such as Africa and the Middle East. The downward trend in the global mobile phone market has had a relatively small impact on Transsion, as their main sales market is not in China. TRANSSION has established a large sales network in Africa and the Middle East and launched products adapted to local needs, which has enabled them to achieve a good market share in the region.
The decline in mobile phone shipments in the domestic market has seriously affected the development of domestic mobile phone brands. Domestic mobile phone brands that rely too much on the domestic market are gradually losing market share and are being replaced by brands with higher sales in overseas markets. At the same time, the market gap between domestic mobile phone brands and Apple and Samsung is gradually widening. This provides us with a very important enlightenment, that is, mobile phone companies must explore overseas markets and reduce dependence on the domestic market.
Relying too much on the domestic market exposes mobile phone companies to greater risks. In the face of fierce market competition, enterprises that rely too much on the domestic market are easily eliminated by the market. And those mobile phone brands that have achieved large sales in overseas markets have become the winners of this round of market competition. Exploring overseas markets can not only diversify risks, but also obtain more sales opportunities and profit margins.
Through the analysis of the development of domestic mobile phone brands in the domestic market and overseas markets, it can be seen that the instability of the domestic market has a great impact on the domestic mobile phone industry. Enterprises that rely too much on the domestic market are prone to lose their advantage in market competition and be replaced by other brands. In order to maintain market competitiveness, mobile phone companies should actively explore overseas markets and reduce dependence on the domestic market. Only by constantly innovating and adapting to market demand can we survive in the fierce market environment and achieve greater development.