Good beans make good coffee, and how rare is a good coffee bean?Luckin Coffee gives the answer, sometimes you have to travel thousands of mountains and rivers for it.
Recently, Luckin Coffee's professional bean finder team went to the Kayutawa Lake production area on Sumatra Island, Indonesia, where they crossed a distance of more than 4,000 kilometers to customize a high-quality coffee bean from the source of the production area, so that the "emerald" treasure coffee that the local people regard as a treasure can be drunk by more consumers.
Emerald", born in the Kayutawa Lake region, which Indonesians are proud of.
As a crop, the quality of coffee beans is directly related to the environment in which they are grown. The destination of this Luckin bean hunt is the Kayutawa Lake production area in central Aceh, North Sumatra, Indonesia, with a humid tropical climate, fertile volcanic soil and a high altitude of 1200-1800 meters, which is naturally suitable for coffee cultivation.
However, in October and December every year, which is the rainy season in Indonesia, the coffee picking season is just in time, and the frequent rainfall has a great impact on the drying of coffee beans. To deal with this, local coffee growers invented a treatment called "wet planing". When the humidity is high, the parchment paper from which the coffee beans are removed is dried for quick drying, a unique process that gives the beans a turquoise appearance that the locals proudly call "emeralds". With the continuous pursuit of quality, the Kayutawa Lake region is gradually becoming a well-known single coffee region.
Professional bean search team to create higher quality and good coffee.
This time, Pan Zhimin, the chief coffee master of Luckin Coffee and the overall champion of the 2017 World Barista Competition, led a professional bean search team to deeply participate in all aspects of coffee planting, harvesting and green bean processing, and ensure the high quality of beans from the source of the production area.
In the coffee plantation, the branches of the coffee trees are covered with bright ripe red coffee cherries. Every day, local women hand-pick these red cherries to ensure that the beans are rich in sugar and that the quality is consistent. In the treatment plant, the drying yard is clean and wide, and the workers are constantly turning during the drying process, and the drying time is controlled according to the change of the weather. It also has to go through a series of machine screenings such as gravity screening, color sorting, and silver skin removal, and then go through many manual screenings to finally pick out the defective beans to avoid poor flavor impact on the whole. These beans, called "Emeralds", give off unique flavors such as cherry, cane sugar, caramel, and cedar that have revolutionized the stereotype of Indonesian coffee.
The global bean search journey brings back the world's good beans with ingenuity.
In 2023, Luckin Coffee launched the "Global Bean Journey" program, establishing a team of professional bean finders to control the bean variety, planting altitude, fruit picking and green bean processing process from the source to ensure the quality standards of green beans, so that consumers can enjoy high-quality coffee from different production regions and flavors around the world. Along the way from Ethiopia, Panama and Indonesia, Luckin is taking the lead in implementing the quality control of the origin of the world's major coffee producing areas, and is also constantly developing towards quality and specialization.
In addition to searching for beans, Luckin also has the ability to control the quality of the whole process of coffee production. In the baking sector, Luckin has built two self-owned intelligent baking bases in Fujian and Kunshan in the past two yearsIn terms of stores, Luckin is equipped with IoT to ensure stable and continuous production. These undoubtedly show that Luckin Coffee has always taken high quality as the core, insisted on bringing consumers the latest season and higher quality coffee beans from all over the world, built a high-quality coffee chain, created high-quality coffee products, and finally formed a closed loop of high-quality coffee industry chain.
As stated in The Fourth Wave of Specialty Coffee: a new revolution is taking place in the coffee world, and this revolution is taking place mainly in the country of origin. Only by experiencing the first scene of coffee production can you become a trendsetting leader. In this era, there are smash hit products such as sauce-flavored lattes, and there are also phenomenal hits created by constantly looking for global bean sources. Luckin Coffee has always insisted on the pursuit of higher quality, and believes that such a coffee brand can continue to bring back high-quality coffee beans from all over the world and create a beautiful life flavor experience for people.