As an ice cream brand that has been deeply involved in the Chinese market for 30 years, Menglong has always maintained a keen insight into consumer needs. Especially at present, with Generation Z gradually becoming the main force in the consumer market, Menglong's attention to young consumer groups is also increasing. This year, Menglong cooperated with Bubble Mart, a well-known domestic trendy toy brand, to create a unique new Menglong ice cream product - Day and Night CP to meet the needs of young consumers in pursuit of individuality, fashion and innovation, and bring consumers a new shopping experience.
Innovative flavors conquer taste buds, and Menglong Ice Cream CP day and night makes you forget to return.
The new day and night CP launched by Menglong Ice Cream this time is Menglong Double Raw Coconut Passion Fruit Flavored Ice Cream and Menglong Double Toffee Popcorn Flavored Ice Cream, which show the popping texture and rich taste level to the fullest.
Specifically, let's take a look at the Menglong Double Raw Coconut Passion Fruit Flavor Ice Cream, the innermost part is the Passion Fruit Mango and Raw Coconut Flavored Ice Cream, the middle is a layer of Passion Fruit Mango Flowing Heart Sauce, and the outermost layer is mellow Belgian style white chocolate, which is also decorated with toasted coconut grains. An ice cream that combines sweet and sour fruity aromas, as well as rich milky and chocolate aromas, as well as delicate, crunchy and smooth multiple tastes, bringing people a unique taste bud enjoyment, rich but not sweet.
Looking at the Menglong Double Toffee Popcorn Flavored Ice Cream, the innermost part is a toffee flavor and caramelized popcorn flavored ice cream swirl, the middle is a layer of caramel sea salt flavored flowing heart sauce, and the outermost layer is wrapped with a layer of Belgian-style chocolate inlaid with cocoa crisps, which can not only bring people the burnt aroma of popcorn and the milky aroma of toffee, but also make people taste the rich alcohol of chocolate and the saltiness of sea salt, bringing people a romantic and elegant taste experience.
Menglong ice cream rebranded packaging, day and night CP led the trend.
In addition, the pair of day and night CP of Menglong Ice Cream is also very eye-catching in the packaging.
Considering the consumption needs of young consumers who love to try new things and please themselves, Menglong Ice Cream specially cooperated with the current hot IP Bubble Mart "first sister" Molly to jointly launch a dazzling co-branded ice cream packaging.
Molly on the packaging of Menglong Double Raw Coconut Passion Fruit Ice Cream looks lively and playful in a Burning Man feather skirt with feather hair accessories, as if she is going to take people through the sunny and enthusiastic sand city in the next second to feel the summer carnival.
And Molly on the packaging of Menglong Double Toffee popcorn-flavored ice cream is transformed into Starlover, with a playful and smart plaid hat, a small black leather skirt full of personality, and small leather shoes of the same color.
In addition to the co-branded packaging, Menglong Ice Cream and Molly also co-created joy blockbusters, cute card sets, customized trendy toys, exclusive collaboration posters, etc., so that the joy extends to more corners of life.
The quality of Menglong ice cream has been upgraded again, and CP day and night makes people feel at ease to taste delicious products.
As a food, it is not enough to be delicious, interesting and beautiful, food quality and safety are also the focus of everyone's attention. As an ice cream brand under Unilever and Luxue, Menglong is naturally not lagging behind in this regard, whether it is raw material selection or production, there is a strict process system, and in order to ensure that every consumer at home and abroad can enjoy the same high-quality Menglong ice cream, its production factory Taicang "Lighthouse Factory" also strictly follows the Santong standard to produce ice cream, and has obtained the national "Santong certification", so that consumers can feel more at ease.
On the premise of ensuring quality, thanks to the advanced and intelligent digital technology of Taicang's "Lighthouse Factory", the production efficiency of ice cream has been greatly improved. At present, there are a total of 15 production lines in the factory, which can produce 1.23 million pieces of Menglong ice cream in a day, and under such efficiency, consumers can enjoy the joy brought by Menglong ice cream.
Through the cross-border cooperation with Pop Mart, Menglong has sent a strong signal to the outside world: in the face of market changes and the diversification of consumer needs, Menglong continues to innovate itself to meet the increasingly rich social and trendy needs of consumers. At the same time, Menglong has always adhered to the principle of consumer first, closely followed the market trend, guided by consumer demand, and continuously improved the quality of Menglong ice cream.