Apple under market pressure: raise subsidies to deal with the iPhone downturn, Chinese mobile phones suffered.
Recently, it has been reported that Apple has launched a "trade-in-the-trade" program to carry out a larger "trade-in" of old iPhones, that is, to trade in new iPhones, which undoubtedly helps iPhone consumers to trade in old iPhones, but it also means that iPhone 14 sales are not as good as expected.
It is reported that the new iPhone 12 mini and iPhone Se2 are the main products, of which the iPhone 13 Pro is discounted at 5,500 yuan, and on the basis of the new product, the price has been increased to 250 yuan.
Once again, Apple wants to cut garbage in the name of environmental protection, but the real reason may be that the iPhone 14 is not selling well. In the last quarter of 2022, iPhone sales were only 70 million units, significantly less than the estimated 90 million units. iPhone 14 sales have not improved this year either.
In the iPhone 14 event, the low-priced iPhone 14 and iPhone 14 Plus were discounted more than a month after they went on sale, setting a record for the highest iPhone return rateIn the 618 event, the discount rate of the iPhone 14 Pro in 618 was close to 2000, a decrease of 70% from the same period last year, and the highest 1200 yuan was 70% compared with the same period last year, obviously a lot of effort has been put into promoting iPhone14.
However, compared with Android, iPhone sales are still very good, many Android system sales are declining by more than 20%, iPhone is a beautiful landscape in the entire mobile phone market, and the success of iPhone14 is very unhappy for the company's directors, so that the company's directors have urged Cook**.
The sales of the iPhone 14 are dismal, largely because of its lack of creativity, although the 2022 iPhone 14 Pro uses the high-end model of the A17 and adopts the new technology of Lingdao, but those best-selling low-end models are basically copycats, both in terms of processor and appearance, they are the same as the iPhone 13, while the sales of the iPhone 14 and iPhone 14 Plus are very few.
The second is that iPhone14 is "raising prices in disguise", from iPhone11 and Hiphone11 starting price of 5499 to iPhone13 increase to 5199, which has driven the sales growth of iPhone11 and Hiphone13, of which iPhone13 sales have reached 23.7 billion units. However, the price of the Apple phone is 5999, which makes people have to vote with their feet.
In fact, one of the factors behind the decline in iPhone sales in the early days was the ** decline, from $6,000 at the beginning, to more than 200 million today, forcing Apple to reduce its sales, from the iPhone 11, to today's iPhone 14, all of which have reached about $6,000, which makes customers stay away from it again.
This time, Apple launched a series of replacement activities, on the one hand, to stimulate the sales of the iPhone 14, and on the other hand, to suppress domestic manufacturers. Apple currently occupies nearly 80% of the market share in China's high-end machine market, but domestic brands are still difficult to compete with Apple in the field of high-end machines, and Apple's various preferential measures on the one hand to maintain the number of consumers, on the other hand, it has also caused a certain impact on domestic models, because the iPhone14Pro downward adjustment has had a great impact on domestic models, and through this ** can benefit domestic consumers.
There is no doubt that Apple is a leader in the mobile field, and it has also won the recognition of a large number of consumers, but due to the constant ** price and relatively small market share, Apple's charm is declining, and it looks like its last weapon. It can be said that the iPhone 15 will continue its insular style, and the low price will continue its overall style.