The fan economy is a pillar in all walks of life, even if it is a large company like Dongfang Selection, in the face of Dong Yuhui's fans, it can only compromise, and various mobile phone brands are even more fan-led, and celebrity Internet celebrities are inseparable from fans, and the start of Xiaomi mobile phones also relies on fan support, and now, is the rich Xiaomi still the Xiaomi that pursues the ultimate cost performance?
On December 29th, Lei Jun held a Xiaomi technology conference, from announcing the car to really entering the car circle, Lei Jun spent nearly 3 years, investing up to tens of billions, but how to get his car out of the circle, lock in more users, and form a dimensionality reduction blow to competitors, Lei Jun wants to go high-end, but is it really possible to get rid of rice noodles?
Rice noodles have grown up, but are rice noodles rich?The reason why Lei Jun succeeded in making mobile phones is inseparable from the sentence that he was born for fever, and he is inseparable from the ultimate cost performance, using the best things to make the cheapest **, which can not only meet the desire of ordinary people for high-performance machines, but also leave some surplus food to live, but now it is different from the past, Xiaomi is no longer the Xiaomi it was at the beginning.
At that time, Xiaomi needed fans to lay the foundation, and now Xiaomi has hit the high-end, and began to make more profits, Lei Jun can only consider making a profit when it comes to making a car, after all, making a car is different from making a mobile phone, the two are not the same volume, and as a latecomer, it is impossible to attract customers with the ultimate cost performance, and can only take the high-end route, but the uncertainty is greater.
Lei Jun said that they use 100-degree batteries, but this cost is more than 100,000, so 990,000 to buy a Xiaomi car is simply unrealistic, 1490,000 don't have to think about it, and the same type of car on the market is basically about 350,000 to 500,000, even if Lei Jun lowers the price, it is impossible to position the car at the low end, because Xiaomi mobile phones are an example, it is too difficult to do from low end to high end.
Lei Jun's speech lasted for 3 hours, introducing his efforts to the rice fans, the various new technologies used by Xiaomi cars, and the applause again and again also recognized his persistence, but because it was a technology conference, the product launch conference was a few months late, and ** did not come out, so this time it was just a warm-up, because the major car manufacturers have actions, and if they are not released, they may be cut off.
The appearance of Xiaomi cars is very cool, according to Lei Jun, Xiaomi's internal technology is more powerful, it is completely the configuration of luxury cars, the cost of materials alone may exceed 100,000, plus marketing and other expenses cost sharing, the cost of Xiaomi cars may be 150,000, it is basically impossible to sell at a loss, after all, real gold has been invested.
If Xiaomi cars are priced at three or four hundred thousand, it may really fail, because three or four hundred thousand ** has been out of most of the psychological expectations, mobile phones are not cars, no matter how expensive mobile phones are, rice noodles can afford to take out a month's salary, if Xiaomi cars are three or four hundred thousand, the vast majority of rice fans are not expected to support.
If you lose the support of rice fans, outsiders are willing to spend three or four hundred thousand and will never buy Xiaomi cars, after all, there is a wide range of car choices at the same price, Xiaomi cars will lose too many potential users, although cars are different from mobile phones, but without the original intention, who will pay for Lei Jun's dream?No matter how good Xiaomi cars are, they can't get rid of the impression left by mobile phones, Lei Jun doesn't have many choices, either take the mobile phone route, or bet on his products being recognized by the market.
In fact, for Lei Jun and Xiaomi cars, the first product is best to sell out, first let the public accept, occupy a certain market, and then upgrade and iterate, otherwise the first product will fail, and the follow-up will become more and more difficult, no longer born for fever, no longer pursue the ultimate cost performance, rice noodles naturally cannot be transformed into car powder, and it will also cast a shadow on Xiaomi cars, what do you think about this, leave a message below to share your views!