Entering the last month of the year, many car companies entered the sprint stage of annual sales targets. In addition to the sales volume factor of the "first war", the annual sales trend of each company has also become the focus of market attention.
However, for the sales target, some companies have locked the annual sales task in advance, and the completion rate has been basically achieved, but there are still some car companies that have suffered a decline in sales, and the annual target sales have basically failed.
Not long ago, Great Wall Motor released its production and sales data for November 2023. According to the data, in November 2023, Great Wall Motors sold 122849 new cars, although it increased by 40 percent year-on-year30%, but compared with the sales of 131308 units in October this year, it fell 6 percent month-on-month4%。From January to November this year, the cumulative sales of Great Wall Motors reached 1118202, which has exceeded the overall sales of last year.
In terms of specific brands, the Haval brand is still the pillar of Chengcheng Automobile's sales, and the sales of the Haval brand reached 7 in November this year50,000 units, a year-on-year increase of 3911%, compared to 7870,000 units, down 47%。
Haval New Energy sold 10,036 vehicles, compared with 9,212 units sold in October this year, which is only an increase of 824 units. The sales volume of the Haval Raptor reached 6,025 units, the sales volume of the Haval Thunder MAX reached 2,646 units, the sales volume of the second-generation big dog PHEV was 1,350 units, and the sales volume of the Haval H6 new energy was only 10 units.
Although the ORA brand still maintains a sales level of more than 10,000 units, reaching 10,025 units, compared with the sales volume of 10,826 units in October, the ORA brand still has 7Month-on-month decline of 3%. Compared with the pure electric brands of its competitors, the overall sales performance of the ORA brand is not too high.
Among them, the sales of Ora Good Cat in November were 6,903 units, down 9% month-on-month9%；The sales of the Ora Lightning Cat were 868 units, down 33% month-on-month7%；The sales of Ora Ballerina were only 144 units, down 64% month-on-month.
The tank brand failed to exceed 20,000 units, and in November 2023, the sales volume of the tank brand was 18,577 units, compared with 22,105 units sold in October this year, a month-on-month decrease of 159%。Among them, the sales volume of the tank 300 was 6,166 units, down 28 from the previous month6%；Sales of the Tank 500 Hi4-T were 4,191 units, down 17 percent from the previous month2%；Sales of the Tank 400 Hi4-T were 4,052 units, an increase from October.
As the cornerstone of Great Wall Motor, pickup trucks have always been an important part of its sales, and in November 2023, Great Wall pickup truck sales reached 16,291 units, compared with 17,333 units sold in October this year, a month-on-month decrease of 6%.
However, it is worth noting that as a high-end brand of Great Wall Motors, WEY brand has become the only brand of Great Wall Motors with month-on-month growth, data shows that in November 2023, WEY brand sales will be 2,866 units sold in November, an increase of 27% month-on-month, breaking the trend of continuous month-on-month decline.
In November this year, the sales volume of the WEY brand Blue Mountain DHT-PHEV was 2,035 units;The Wei brand Gaoshan sold 612 units, the Mocha DHT-PHEV sold 95 units, and the latte DHT-PHEV sold only 10 units.
Written at the end of the article
This year, Great Wall Motors set a target for itself as "annual sales of not less than 1.6 million units", but as of November, the cumulative sales of Great Wall Motors have only reached 1118202, only 70% of the target sales for the whole year this year, and there is only one month left in 2023, if Great Wall wants to complete the sales target of 1.6 million this year, it needs to complete 500,000 units in the last month of this year, so for Great Wall Motors, this year's sales task is basically in vain.