Sun Dongxu was dismissed from class, how could Yu Minhong make Dong Yuhui embarrassed?

Mondo Social Updated on 2024-01-29

In 2016, the then 23-year-old Dong Yuhui was promoted to the course manager of high school English subjects by Sun Dongxu, the then principal of New Oriental School, and he became the youngest "teaching and research director" of New Oriental. In 2019, Dong Yuhui ushered in a greater challenge.

At this time, Sun Dongxu has been promoted to the first CEO of New Oriental, in charge of New Oriental's online teaching. Sun Dongxu transferred Dong Yuhui to Beijing with a paper order.

In order to express his sincerity, Dong Yuhui queued for hours from Xi'an Muslim Street to buy a large box of cured beef and deliver it to Sun Dongxu's doorstep.

In June 2021, with the order of "double reduction", New Oriental** decided to switch to live broadcasting. At that time, Dong Yuhui wanted to leave for a while, but Sun Dongxu persuaded Dong Yuhui to follow them to transform and do live broadcasts together. Dong Yuhui barely stayed.

When it first started broadcasting, the Dongfang Selection account only had tens of thousands of fans, and there were often only a few dozen people in the live broadcast room. Whenever Dong Yuhui is on the air, the opportunity in the comment area is to scold him for "looking ugly" and "not doing his job".

Dong Yuhui also broke down for a while, and wanted to leave again, when Sun Dongxu played his three-inch incorruptible tongue again, Sun Dongxu asked him: "Didn't you tell your students before that you have to work hard to move yourself, and you have to fight until you can't do anything?" Didn't you tell your students to find hope in despair and make their lives more brilliant? Didn't you tell your students that when a person knows what he is living for, he can accept all the suffering that life has to inflict on him? Did you do it? ”

Today, just two years later, how will Sun Dongxu and Dong Yuhui feel?

In the early morning of December 16th, the official account of Dongfang Selection Douyin updated its signature: Dongfang Selection, temporarily suspended today, I have thought about it behind closed doors, please criticize! Teacher Yu is leading everyone to review. Immediately afterwards, Dongfang Selection issued a notice on the official Douyin account saying that after the decision of the board of directors of Dongfang Selection, Chairman Yu Minhong concurrently served as the CEO of Dongfang Selection, and Sun Dongxu was removed from the position of executive director and CEO of Dongfang Selection.

On December 14, Yu Minhong also denied in ** that he had to face the dilemma of "whether to protect Sun Dongxu or Dong Yuhui". Yu Minhong claimed at the time, "It's okay, it's not so serious."

Only two days later, Yu Minhong was forced by the pressure of the "mother-in-law" to let the CEO of Dongfang Selection leave class. Regardless of Yu Minhong's decision, whether there are other arrangements for Sun Dongxu behind the scenes, including how Lao Yu faced Sun Dongxu and how to communicate with him, at least for Dongfang Selection, on the surface, this is a choice that has to be taken, at least for the moment, we must make compromises and respect the emotions of fans.

In this almost nonsensical "small composition" turmoil, is Sun Dongxu's handling wrong? I don't think there's anything wrong with that.

On the evening of December 12th, Sun Dongxu officially responded to the emotions of netizens in the live broadcast room, at the beginning of the live broadcast, Sun Dongxu casually threw his mobile phone on the table and made a "pop" sound, which was interpreted by netizens as "dropping the mobile phone", it seems that Sun Dongxu was very angry with fans at that time.

On December 14th, Sun Dongxu once again specially released **, apologizing to netizens, and explaining the "smashing mobile phone" incident:

The day before yesterday, when I explained the Dongfang selection issue live, I was a little aggressive in terms of demeanor, tone, and expression, and the action of putting the mobile phone on the table also looked like I had fallen. This kind of appearance is very devoid of grace and bearing, which makes the majority of netizens think that it is a very disrespectful and rude behavior. Although it is due to stiffness and mistakes caused by the lack of rest for several days in a row and inner anxiety, this is not a reason. I sincerely apologize here, and please believe that I did not mean it, and I will seriously correct it in the future. ”

So far, Sun Dongxu does not seem to have any other faults in this incident, so the reason why Sun Dongxu was removed was because of Dong Yuhui.

On the evening of December 16, Dong Yuhui appeared in Lao Yu's gossip live broadcast room.

Yu Minhong said that Dong Yuhui has been on vacation in Xi'an for the past two days, and there are rumors that he is leaving, but there is no such thing. There may be someone looking for it, but he didn't accept it, didn't meet, and didn't pick it up. He never spoke to anyone about leaving Oriental Selection. He is very passionate about Oriental Selection and the communication between us is very smooth.

Lao Yu's explanation is really "there are no three hundred taels of silver here".

Dong Yuhui said in the live broadcast room that there are many concerns and suggestions from the outside world, and he listens but retains his own views. I prefer to share books and cultural content, and will continue to stay in Oriental Selection. It will not turn into a pure selling streamer.

Even if I really don't work and leave Dongfang Selection in the future, I hope that Dongfang Selection will be good, and I don't want to see my hard work ruined. If my existence can be selected for Dongfang, I will exist, and if my existence cannot make Dongfang select well, Mr. Yu will adjust it for me. Dong Yuhui also said that the small essay incident a few days ago, I didn't handle it very well, and the matter of replying with the account was originally very small, and my handling was very naïve and inappropriate, and the communication with Mr. Sun was not very good.

Yu Minhong said that the dismissal of Sun Dongxu had nothing to do with Dong Yuhui, and Sun Dongxu would still stay in the company and contribute to Dongfang Selection.

The live broadcast of the two of them is "showing their hearts and words", Lao Yu, as the patriarch, "stabilizing fans" is his only purpose, and at this time he quickly pulled Dong Yuhui out and announced that "Dong Yuhui did not leave Dongfang Selection". And Dong Yuhui even showed Lao Yu and fans that he would always stay in Dongfang to audition.

And Lao Yu finally said, "The dismissal of Sun Dongxu has nothing to do with Dong Yuhui, Sun Dongxu will still stay in the company and contribute to Dongfang Selection", purely to comfort Dong Yuhui and help him develop his psychological burden.

In fact, Dong Yuhui has always been sincere, but Lao Yu fired Sun Dongxu, and I don't know if Mr. Dong can pass his own level psychologically.

According to Gray Dolphin data, from December 11th to 16th, Dongfang Selection's Douyin live broadcast room dropped more than 2.5 million fans. During the same period, the share price of Oriental Selection fell by nearly 22%, and the total market value evaporated by more than HK $7.5 billion in a single week. At present, the Dongfang Selection live broadcast room is in a state of suspension and is expected to resume on the 17th.

On December 15, Dongfang selected another anchor Tianquan to anger fans again:

Netizens are very cultured, the imagination and creativity of netizens are much higher than we imagined, we have set up so many blocking words, and we can also change the law. Admire, really, very much. It's all here, you use the three coupons before you get blocked. We sell a lot of things at a discount, and if we break down, we will buy them. If you want to break down the Oriental selection, it's very simple, just crazy to buy those 10 yuan coupons for eggs, balat and jelly oranges and the like, win-win. If you pay a bill before you are closed and blocked by us, it is equivalent to causing us double the damage. ”

For those fanatical and irrational fans, is it necessary for the live broadcast platform to curry favor again and again, which seems to be a very difficult problem to choose. Therefore, in the ** of Sun Dongxu on December 12 and Yu Minhong on December 14, they both made it clear that they oppose the "fan circle culture".

The so-called fan circle culture refers to the kind of "fanatical, irrational, and one-sided" star-chasing fan group. In this kind of fanatical star-chasing process, fans do not allow Ren Keren to appear any words that seem to damage the "perfect image" of the idol in his mind.

**The article on the alphabet list "Yu Minhong apologizes, can he keep Dong Yuhui?" This is how these crazy fans are expressed:

In the process of "addiction" star chasing, some fans will have a strong emotional attachment to idols, and tend to be immaculate, so that they fall into a state of obsession to maintain idols, which eventually leads some fans to make fan circle behaviors, typical performance is to organize voting, support, data rankings, Amway, anti-black control evaluation, etc., to create heat, maintain the image of idols, and enhance the commercial value of idols.

For these obsessive star chasers, it is worth putting a question mark on how many of them are quasi-consumers who need to be retained by the real Oriental selection. After all, Dongfang Selection is a retail platform, and the ultimate purpose is sales, not theaters or studios, not for fans to come and support a star's wonderful performance.

The author believes that Dong Yuhui will inevitably leave Dongfang Selection in the end, although at least not for now, it is possible that after the option expires in April next year. Sun Dongxu's dismissal put Dong Yuhui in an embarrassing situation of "unkindness", especially in the future in the Dongfang selection, the current backstage staff team has an opinion on Dong Yuhui, and because of him, Sun Xudong is out of class, how will the team view Dong Yuhui in the future? And, from Dong Yuhui's own feelings, how does he get along with a group of partners who have already "looked the other way" at him?

Even after this incident, Yu Minhong greatly improved Dong Yuhui's treatment, but, judging from today's fan performance and the current situation that Yu Minhong even did not hesitate to cut the CEO of Dongfang Selection for Dong Yuhui, it seems that Dongfang Selection can no longer do without Dong Yuhui at all. This will inevitably continue to increase Dong Yuhui's status in Dongfang Selection, and in the end, there will always be an "unfair distribution of interests", Dongfang Selection can do without Sun Dongxu, or even without Yu Minhong, but not without Dong Yuhui. This is to properly put Dong Yuhui on the fire.

The third point is that today's Dong Yuhui has been "entertained", and this emotional satisfaction to fans comes from his "wonderful expression", but such an expression will eventually encounter "aesthetic fatigue" in a very short period of time. After all, Dong Yuhui is an anchor with goods, he is not an entertainment star, and entertainment stars can maintain freshness through continuous new works, but Dong Yuhui's expression for the purpose of bringing goods is not a "work of art" after all, so at most, in the next year, Dong Yuhui's personal value will be diluted, and after that, the real challenge for Dongfang Selection is actually to return to the essence of business - product competitiveness itself.

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