2023 is another year full of change and innovation in the Internet field. In this year, whether it is the technological breakthrough of ChatGPT or the new changes of well-known Internet companies, it has become the focus of our attention. This article summarizes the 10 most representative events of the Internet in 2023, let's review them together. List of high-quality authors
In the ever-changing internet industry, high-profile events happen every year, and 2023 is no exception. From technological breakthroughs to industry changes, from emerging trends to disruptive innovations, the Internet has experienced many ups and downs in this year. What are some of your most impressive?
As 2023 comes to an end, let's review the 10 most impressive events in the Internet field in 2023 from the four aspects of artificial intelligence, function cancellation, service reform, and marketing momentum, and what kind of inspiration can be gained from it.
Tiantian Weekly Picks Issue 259: In 2023, which is the most impressive Internet event for you?
The content part of the article ** Yu @reailty @紫寒 @剪不完的温柔 @may @克林克兹 @accompany et al.'s wonderful answer.
1. Artificial intelligence.
In 2023, AI, that is, artificial intelligence technology, which can subvert traditional productivity, is the focus of attention of people from all walks of life.
We've picked three popular applications from the field of artificial intelligence, let's take a look::
1. chatgpt
At the beginning of 2023, ChatGPT, created by OpenAI, became popular all over the Internet, and this chatbot based on artificial intelligence technology has attracted widespread attention and discussion, and has become a phenomenal application in the field of AI.
ChatGPT has powerful natural language processing capabilities, can answer a variety of questions, provide detailed answers and explanations, and is capable of tasks such as text creation and translation. Its emergence has opened up new possibilities for the development and application of artificial intelligence technology, and also let us see the future development direction of natural language processing technology.
Due to its impressive capabilities, the number of registered users exceeded 1 million in just five days after its release. According to a report by UBS, ChatGPT has exceeded 100 million monthly active users just two months after its launch at the end of January 2023, making it the fastest-growing consumer app in history.
Subsequently, ChatGPT underwent a rapid iterative upgrade. On March 15, OpenAI released a new generation of large language model GPT-4. Its owner, Sam Altman, got straight to the point: "This is our most powerful model to date!"
OpenAI says the model has outperformed "humans" in many professional tests. GPT-4 compared to ChatGPT (GPT-35) With a qualitative leap, its logical reasoning ability is stronger, and its language ability is stronger. GPT-4 will also play an increasingly important role in various fields and have a profound impact on the development of human society.
2.Digital humans.
Digital human, also known as virtual human, refers to a digital human image created by artificial intelligence technology and similar to a human image. At present, digital humans have been widely used in a variety of scenarios.
2023 is a year of vigorous development of artificial intelligence, and with the innovation and iteration of AI technology, it will drive the further implementation of digital human application scenarios, bringing more imagination and possibilities to the development of the digital human industry. In addition to the common virtual idols and virtual hosts in the past, digital human technology is being applied to the live broadcast industry this year, and emerging digital human anchors are having a strong impact on the traditional e-commerce field.
Compared with traditional live broadcasting, digital human live broadcast can greatly reduce the cost of enterprises, and is not limited by time and venue, so as to achieve 24-hour uninterrupted live broadcast to meet the needs of users to obtain information at any time. The digital human live broadcast can achieve accurate interaction and feedback through program design, which greatly improves the controllability and personalized customization of the live broadcast content, generates exquisite appearance and action through technical means, and also makes the live broadcast content more professional and exquisite.
In addition, the application scenarios of digital human technology are constantly expanding, not only in the field of live broadcasting, but also in various fields such as education, entertainment, medical care, and business. Digital humans have brought innovative, personalized and highly interactive experiences to all walks of life, and also provided enterprises and brands with a new way of promotion and marketing, which has broad development prospects.
3.Domestic large model.
In 2023, with the overnight explosion of ChatGPT, the booming artificial intelligence model has also become the focus of heated discussions in China. With the launch of Wenxin Yiyan and the launch of Pangu by Huawei, various domestic large-scale models are blooming, leading and driving the new generation of industrial transformation. As of July 2023, a total of 130 large models have been released in China.
After a large amount of data training, the domestic language model has been greatly improved in terms of knowledge accuracy, context comprehension ability, logical judgment ability, and creation ability, which can not only accurately identify user requirements, but also quickly respond to generated content. In terms of algorithms, there is no fundamental difference between domestic large models and the international advanced level, and they basically focus on basic algorithms such as deep neural networks, attention mechanisms, and manual tuning for model structure or local algorithm optimization.
On July 7, Huawei released the newly upgraded Pangu Model 30, this is an industry-oriented large model series, including the "5+N+X" three-layer architecture, covering almost all the current mainstream directions of artificial intelligence, and its core positioning is to empower all walks of life. In the field of artificial intelligence, Huawei, as a rising star, has achieved "far ahead"!
However, compared with ChatGPT, domestic artificial intelligence still has the problem of being criticized as "artificial intellectual disability", and there is still a certain gap between domestic large models and the international advanced level in terms of computing power and data. It is expected that in the near future, the domestic large model can also overcome technical difficulties and catch up with the international advanced level.
2. Cancellation of functions.
1.Station B canceled the ** volume display.
On June 26 this year, at the 14th anniversary party of station B, chairman and CEO Chen Rui announced a blockbuster news: station B will replace the current number of times with the actual time spent by users, that is, the number of minutes.
This measure is an optimization measure carried out by Bilibili for the sake of the content quality of the platform and the user's experience. When a user clicks on a certain **, they often give priority to referring to the ** volume data, but the ** volume reflects the number of clicks on the ** by the user, and cannot represent the real consumption of the ** by the user. Some users may be attracted by the "title party" and "cover party" and click on it, and then quit after a few seconds when they find that the content quality does not meet the requirements. This creates a bias in the delivery of information. This change of station b is conducive to allowing more high-quality medium and long **content to get what it deserves**.
Station B canceled the display of **, which brought different repercussions.
For creators, it is both an opportunity and a challenge, and it has a very positive effect on long-term creators who focus on content, and this measure is an affirmation of the depth of the value of content, and some creators who only rely on the title cover to drain the traffic need to reflect and adjust in time, improve the creative content, and increase the value. For the platform, the logical starting point of this initiative is positive, and whether it can really play a positive feedback role still needs to be tested by time. For users, it is possible to understand the true popularity of ** more intuitively, which is not affected by some false clicks and brush volume, but it may also affect the user's usage Xi and cognition, especially in the evaluation of ** popularity.
2.Zhihu canceled the anonymous display.
In July this year, Zhihu announced the cancellation of anonymous displays. The anonymous function has been officially offline on the old and new versions of the App and PC, and the "anonymous posting" entrance has been cancelled, so users will not be able to create questions or publish content anonymously. For historical anonymous content, users can choose whether to convert it to their real name.
The anonymous function used to be a major feature of Zhihu, and "Thank you for the invitation, hidden" is a very common opening sentence for anonymous answers on Zhihu, and was once used by netizens on other platforms to play memes. Some netizens use the anonymity function to express and share freely, but at the same time, it also breeds some chaotic problems such as low-cost rumors and online violence.
Some people expressed regret for the offline of the anonymous function, and some people applauded. On the one hand, this move makes it more difficult for respondents who are willing to anonymously write high-quality **value answers to tell the truth and tell the truth;On the other hand, the abolition of anonymity has carried out a certain degree of rectification of phenomena such as cyberviolence and rumor-mongering, and has regulated the order of the Internet. However, many netizens also questioned whether offline anonymity really has a significant effect on curbing malice.
3.Apple cancel shake a shake.
At the end of this year, Apple issued an important announcement, announcing that it would completely cancel the shake jump ad, requiring a number of head apps to remove gyroscope permissions to protect users' privacy and improve user experience.
Apple's move has undoubtedly had a huge impact on the mobile advertising industry. Many companies that rely on Shake Jump ads have had to face new challenges and adjustments. At the same time, this move has also won the appreciation of the majority of users, and the topic has attracted the interest of many users as soon as it appeared and rushed to the hot search on Weibo. Netizens have expressed their approval of Apple's decision, and called on other mobile phone manufacturers to also pay attention to users' privacy and provide a better user experience.
3. Service reform.
1.WeChat*** revised the "Little Green Book".
At the beginning of this year, WeChat's official *** WeChat faction "released a message, which is different from the display method of vertical arrangement of messages in the past, this message adopts a new typesetting method, users can browse horizontally**, the display ratio is 3:4, and the overall experience is similar to Xiaohongshu, so it is also known as "Little Green Book".
Previously, the effect of the WeChat function was flat display, and the creator used the function to have less text output and low requirements for typesetting format. After the revision to "Little Green Book", ** has been displayed more clearly, providing more opportunities for ** juxtaposed content creation gameplay, and providing creators with a better experience. At the same time, it also meets the needs of network users to easily and conveniently obtain information through browsing.
2.Didi was down for 36 hours.
On the evening of November 27, many users opened the Didi taxi software and found that the network was loading abnormally. Netizens said that after using Didi to hail online car-hailing, they couldn't wait for the car to come, the app couldn't be used, and they couldn't get in touch with the driverThe driver reported that on the way to deliver passengers, the navigation could not be used, and the map could not be loadedIn addition, some users who want to scan the code and use Qingju bicycles to ride and travel find that the shared bicycles that are also from Didi cannot be used.
On November 29, nearly 36 hours after the outage, Didi officially announced that all its services had been fully restored. In the past, bug fixes were quick to complete, but this time it took more time than anyone could have imagined. The incident has also had a wide and profound impact on Beijing, Shanghai, Guangzhou and other economically developed cities, and Didi has also apologized in successive blogs, and has very sincerely prepared a 10 yuan taxi discount coupon for all users to compensate.
Fourth, marketing momentum.
1.Zibo barbecue.
This year, Zibo barbecue has become popular all over the network, attracting tourists from all over the country to go to Zibo, Shandong, and the number of departures from Zibo Railway Station has skyrocketed, setting a record for the highest number of people in recent years. During the May Day holiday, all major hotels and B&Bs in Zibo have been labeled as "full of rooms", and some barbecue restaurants in Zibo even had to temporarily close for rest because their business was too prosperous.
A barbecue made Zibo fire out of the circle, and its popularity is known to almost everyone. This is not only because the barbecue in Zibo is very cheap and affordable, but also because of the hospitality spirit of the people of Shandong, who treat every passenger with heart and heart, which touches outsiders. At the same time, the short ** craze has also become a big driving force behind its explosion, following college students have gone to Zibo, bringing the first round of heat, "Mrs. B", "Special Wulala" and other tens of millions of fans and food bloggers have also gone to Zibo to shoot barbecue**, pushing Zibo barbecue to a higher heat. This set of traffic guidance has created an Internet celebrity city.
2.Luckin Coffee Sauce Latte co-branded.
On September 4, Luckin Coffee launched a co-branded coffee "Sauce Latte" with Kweichow Moutai, with the slogan of "Wine and Coffee, Love This Cup", which attracted the attention of the whole network. One day after the product was launched, it set a new sales record, with sales exceeding 5.42 million cups on the first day and single product sales exceeding 100 million yuan. Many stores are even sold out of stock, and Luckin also said that it will sell soy sauce lattes for a long time to meet consumer demand.
This brand co-branding can break through the user circle, guide the traffic exchange of the two brands, and create a star single product, thanks to the deep insight and accurate blasting of consumer groups. With the innovative category of "wine and coffee", it caters to the young consumer group's desire to explore novelties, opens up the catering FMCG consumer market, and brings an increase in sales while winning attention and increasing **, Moutai, an old national liquor brand, has also made a younger attempt, and both brands have achieved win-win cooperation.
Epilogue. In 2023, there will be many major events in the Internet field. In this year full of challenges and opportunities, we have witnessed the rapid development of artificial intelligence, the transformation of established enterprises, and the far-reaching impact of the digital era on brand operations.
Looking back on this year, what are the things that impress you the most?Let's share it with us!
Author: Li Zhijing, everyone is a product manager Xi.
Image from Unsplash and is licensed under CC0.