HDC2023-Huawei** Technology Empowers Audio, Spatial Audio and Neoclassicism.
On August 5, 2023, during the 2023 Huawei Developer Conference, it was hosted by Huawei**"Spatial audio with neoclassicism sharing salon"It ended successfully in Dongguan. The event brought together hundreds of well-known record labels, and a number of industry leaders and experts shared the progress of cooperation with Huawei in classical and spatial audio content, as well as how Huawei upgrades the audio experience empowered by technology, and how the distribution of Huawei's all-scenario devices boosts the growth of content consumption.
Industry Leader's Professionally Shared Spatial Audio Technology Breathes New Life into Classical**.
Zhao Qiang, director general of the National Centre for the Performing Arts, said that classical recordings usually pursue overall balance, integration and transparency, and have high requirements for a sense of space and detail restoration. Spatial audio technology can not only expand the sound field of classical ** and improve the overall sound quality, but also allow creators to open their minds, break the listening perspective of the traditional ** hall, and make the classical ** have a sense of presence, immersion and immersion while reproducing it. The label hopes that through the cooperation with Huawei, users can listen to more vivid and immersive classical works, and jointly change the ecology of classical and users' perception of classical.
Zhang Shuai, president of Beijing Global Audiovisual Publishing House, gave an in-depth interpretation of the application of spatial audio from the dimension of composition. He believes that spatial audio brings new possibilities to classical audio through the intelligent arrangement of various sound elements in three-dimensional space, reshaping many existing rules, including the understanding of volume and hierarchy in orchestration. At the same time, Professor Zhang Shuai also shared the in-depth cooperation between Beijing Global Audiovisual Publishing House and Huawei**, the two sides jointly promote and plan new artists' new **, and will continue to explore new forms of cooperation in offline classical ** to provide the audience with all-round and three-dimensional artistic edification.
Spatial classicism leads the innovation and renewal of classical.
Bonnie, head of Huawei's Cloud Services Business Unit, said that Huawei not only uses spatial audio technology to upgrade the immersive experience of classic content, but also uses Huawei's software and hardware to bring users high-definition listening enjoyment in all scenarios. Through Hongmeng's full-terminal equipment, it can be distributed from all scenarios, and extended to different scenarios such as people, vehicles, and homes, providing professional"On-demand"playlists and services that go hand in hand with classic content, to:"Space - classicism"Interpretation"Neoclassical"。
Huawei**"Space - classicism"It is not only the application of spatial audio at the content level, but also the full play of Huawei's multi-dimensional spatial advantages in the classical field. In terms of technical space, Huawei's high-definition spatial audio can achieve comprehensive sound shock based on the audiovivid technical standard, and realize high-definition audio transmission based on Huawei's software and hardware synergy, restore the richest and more delicate details, and create an immersive listening experience. In terms of physical space, Huawei** can connect 700 million Huawei devices based on the HarmonyOS system, which is convenient for users to obtain high-definition classic content, and combined with the playlists recommended by professional editors, it can meet users' high-quality listening needs in different scenes and different spaces, so that classics** can be integrated into people's lives.
Huawei** continues to deepen the spatial audio field, boosts the growth of content consumption through all-scenario distribution, and drives more partners to join Huawei**'s spatial audio ecosystem. Today, dozens of domestic and foreign mainstream record labels and publishers have cooperated with Huawei** to produce spatial audio versions of their works, and the number of their music libraries has grown rapidly by 300% in the past six months. In the future, Huawei will adhere to the concept of technology and art, make high-quality content a part of users' lives, and provide greater ecological value for partners.