Recently, the new Atour 40 Jianye was released, and with the new "Natural Leisure" style experience and the double upgrade of investment, many investors have fans. Then, in the eyes of investors, Atour 4What's different about 0?What are the details that impress investors?Recently, the platform invited eight owners from different regions to chat about Atour 4 in their eyes0。
Returning to the original intention, the power of nature touches people's hearts.
After being in the cage for a long time, you can return to nature.
As a representative product of returning to the original intention of Atour, Atour 40 take the name of the field, take the law naturally. It draws design inspiration from the rich natural resources of Atour Village, combines natural aesthetics with oriental interests, and is based on the aesthetics of current users, so as to create a hotel space with both business travel and leisure vacation.
In Atour 40, users can feel the quiet power that comes from nature and touches people's hearts, which also deeply impresses Atour investors. Wang Fenghui, a partner from southwest and southern Jiangsu, said: "(The most touching part) I think it is a kind of return, Atour 40 There is a kind of return to the rustic high-end, using the change ...... of the texture of stone and wood veneer in the mountainsApply to our public spaces to give our guests a sense of tranquility as they walk into the lobby. ”
Zhang Yao, a partner in Huguang region, pays attention to the accommodation needs of business travelers: "In the current situation of faster and faster work pace, our products bring a vacation experience to business travelers. ”
Not long ago, we returned to Atour Village to start a journey of the original heart, felt the power of nature, and were baptized by the natural air of Atour Village. We can also be in Atour 40Find a sense of returning to nature and the countryside, which is the most important reason for recommendation. Zeng Congbo, a partner in the northeast, southeast and Guangzhou-Shenzhen regions, said.
The user experience has been fully upgraded to balance the needs of leisure and business travel.
In addition to the first joy brought by the power of quiet, the user experience in Atour is the moat of the brand. This time Atour 40 has been comprehensively upgraded in hotel functions, such as Atour 4 for daily accommodation experience0Provide users with a higher quality cleaning and care experience, as well as more professional fitness equipment and services.
In addition, Atour 40 also provides a healthy breakfast represented by bean curd and soybean milk, a deep sleep floor to create an immersive deep sleep experience, a private space to meet the needs of business guests, and a more functional bamboo residence where the space can be opened and closed. The user's accommodation experience is more relaxed and comfortable, which is also Atour 4 in the eyes of investors0 product highlights.
Atour 40 sleep design, office needs to achieve an effective combination, this product is a good integration (hotel products) of the core of several demands, it is a nearly perfect product. Guo Lianjun, partner of Atour Xinjiang region, said.
Guo Xianlin, partner of Atour Southeast Region, said: "Atour's moat is user experience, Atour 40 Whether it is design, taste, or style, they all add points to our Atour. ”
As a representative work of Atour's return to the original intention in the past ten years, Atour hopes to put Atour 40 is a place of tranquility in the hustle and bustle of the city, bringing a new hotel experience to the hurried traveler. Starting with ten, Atour will continue to focus on long-term value, give products and brands the power to go through the cycle, and create more incremental value for partners.