This article focuses on the current state of the film market, the downturn of Chinese New Year movies and the performance of popular new films. The success or failure of the market is not only a matter of interest to the film industry, but also a reflection of the audience's consumption trends and cultural preferences. However, it is still a commercial competition in essence, and only a two-pronged approach to film quality and marketing strategies can stand out in the fierce market competition. The results of the new films released recently have been dismal, and only "Aquaman 2" and "Dunhuang Heroes" have a certain degree of attention. But even the highest-cost Chinese New Year blockbuster "Aquaman 2" failed to create decent box office results.
There is still a long way to go, and the film industry needs to think about how to improve quality and meet the needs of audiences in order to achieve market recovery. So, how do you think the film market can get out of the trough?Is it surprising that the box office setback of "Aquaman 2" is?This one costs 2US$1.5 billion, equivalent to a production cost of RMB1.5 billion, has already doubled expectations for its presence in the Chinese mainland market. And the film team did not hesitate to spend huge publicity expenses, and even set the file in Chinese mainland two days in advance, but the result was a big surprise.
According to statistics, less than a day before the release of the movie, the pre-sale box office of "Aquaman 2" on the first day was only 6.2 million, which is not even as good as the pre-sale results of the domestic blockbuster "Twinkle Twinkle Twinkle Star" and the Hollywood mainland street movies "Ant-Man 3" and "Captain Marvel 2". This situation is undoubtedly a major setback for Hollywood blockbusters in the Chinese mainland market. In recent years, neither the Marvel Cinematic Universe nor Hollywood blockbusters such as "Fast and Furious" and "Transformers" have been able to exceed 1 billion box office in the mainland market
Aquaman 2 has struggled in the Chinese market, raising questions about Hollywood's prospects in the mainland market. Although the movie has done enough work in publicity and distribution, and even adopted a short roadshow, the box office is still sluggish. Compared with its predecessor, "Aquaman 2" may set a record for the box office decline of a superhero movie sequel. The situation has raised doubts about whether Hollywood will still be able to find a life in the Chinese market. The domestic blockbuster "Dunhuang Heroes" is also facing the possibility of withdrawal.
This film is directed by Cao Dun and written by Ma Boyong, bringing together nearly 30 stars such as Zhang Yu, Dou Xiao, Lei Jiayin, and Zhu Yawen. The story tells the magnificent journey of Shazhou breaking away from the Tang Dynasty for more than 60 years, and finally rebelling against the brutal rulers under the leadership of the famous family Zhang Yichao and returning to the Tang Dynasty. Although the movie trailer shows excellent production quality, pre-sales have not yet been opened, and the promotional campaign has been stopped early. The withdrawal of the film is likely due to dissatisfaction with the schedule.
The current Lunar New Year stalls have become chicken ribs, and it is extremely difficult for the head blockbuster to break through the 1 billion box office. This has also been verified from Douban's information. Hollywood's plight and the withdrawal of domestic blockbusters reflect the changes in China's film market. The audience has higher requirements for the taste of the movie, and the traditional publicity and distribution methods can no longer meet the needs of the audience. Filmmakers need to think about how to innovate publicity methods and improve the quality of films in order to win the favor of audiences.
In this regard, I believe that Hollywood should better understand the preferences of Chinese audiences, combine Chinese cultural elements, and create works that are more in line with the Chinese market. At the same time, domestic films should also increase innovation and improve the production level, not only relying on the star lineup, but also paying attention to the innovation of the story and the expression of emotions. Only in this way can the film really touch the hearts of the audience. Finally, I would like to ask a question, what is your view on the current situation of the Chinese film market?How do you think Hollywood and domestic films should respond to changes in the market?
The Chinese New Year schedule in the Chinese film market has always attracted much attention, and the movies released during the Lunar New Year schedule at the end of each year are all popular schedules that major film companies are vying for. However, in recent years, the competition for the Chinese New Year schedule has become more and more fierce, resulting in the release time of blockbusters being postponed to the Spring Festival schedule in 2024. Although the strength of competitors is also improving, delaying the release of "Dunhuang Heroes" to the Spring Festival schedule in 2024 has brought a higher box office ceiling to the film.
This also makes people sigh that it has become more and more difficult to retain blockbusters during the Chinese New Year, and blockbusters have gradually lost the courage to be released in unpopular schedules. However, we also need to think about how many ** schedules there are throughout the year?Does the phenomenon of domestic films being released on the ** schedule need to be changed?In today's increasingly fierce competition in the film market, perhaps we should pay more attention to choosing the right release time, explore more schedule options, and bring more diversified film works to the audience.
In conclusion, in the competition of the film market, it is crucial to choose the right release time. Although the Lunar New Year schedule has attracted much attention, it is also facing increasing competitive pressure. Only through continuous innovation and change can the film industry stand out in the fierce market competition. I hope that there will be more excellent film works in the future, choose a suitable release time, and bring a better viewing experience to the audience. Let's think about how the film industry should deal with the fierce market competitionDo you think the Lunar New Year schedule can still maintain its special status?
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