I thought that Chen Sicheng and Zhang Yi could make the box office of "Three Majors" break 1 billion, and at the same time save the Lunar New Year market, but I didn't expect that the "Three Majors" with a good reputation finally broke 500 million at the box office, and this week's "Aquaman 2" and "Dunhuang Heroes" 2 blockbusters basically announced cool, and the Lunar New Year file may really have to wait until the new film on Chinese New Year's Eve comes to the rescue.
It cost 1.5 billion, and the pre-sale on the first day was only 6.2 million, and Hollywood's vitality was snuffed out by "Aquaman 2".
A total of 14 new films were released in the mainland film market this week, but most of them were low-cost domestic films, and the popularity was basically zero, and the box office was miserable.
The cumulative box office of "Queen of Hanwen", which was released on Monday, December 18, was only 120,000, and the cumulative box office of the documentary "Ten Years of Avenue" was only 150,000, and the box office of "Ice Building Kingdom" is 4556 yuan!"Our July" on December 19 has a box office of 070,000, "The Wind Rises in the Guy" even has zero box office, because the theater chain does not have the number of screenings of this movie at all.
This week's new films that really attract attention are actually "Aquaman 2" and "Dunhuang Heroes".
"Aquaman 2" is undoubtedly the highest-cost blockbuster for this year's Chinese New Year, and it was once the seed player of the box office champion.
After all, this piece costs 21.5 billion US dollars to produce, which is almost 1.5 billion yuan, and the mainland box office of the previous work "Aquaman" exceeded 2 billion, creating a Chinese film history record for superhero solo films, making the DC Cinematic Universe proud of its eyebrows, in the case of new DC superhero films such as Batman, Superman, and Wonder Woman have failed, "Aquaman 2" is undoubtedly the last face of the old DC Cinematic Universe.
The film also has high hopes for the Chinese mainland market.
China is scheduled for December 20, two days ahead of December 22 in North America.
The main creative team of the film also rarely shows and promotes in major cities in Chinese mainland, and the short ** marketing is also continuous, it can be said that the film spends a large part of the publicity and distribution costs in the Chinese market. It's a pity that it didn't play any role!
As of 19 o'clock on December 19, less than 1 day before the movie was released, the pre-sale box office of "Aquaman 2" on the first day was only 6.2 million.
This achievement is not to mention the domestic hit of "Twinkle Twinkle Twinkle Star", and even the pre-sale of Hollywood mainland street movies such as "Ant-Man 3" and "Captain Marvel 2" can't beat. This is undoubtedly a heavy blow to the confidence of Hollywood films in the Chinese mainland market.
Since 2023, whether it is the Marvel Cinematic Universe, "Fast and Furious" or "Transformers" and other cash cows in the mainland in previous years, or "Megalodon 2", which invited Wu Jing to focus on Chinese elements, no matter whether the reputation is good or bad, Hollywood blockbusters will not be able to break through the 1 billion box office in the mainland market.
Now that "Aquaman 2" is even publicized and released, and the short ** roadshow is in turn, this is already the last trick that Hollywood can think of to please the Chinese audience, and it just so happens that "Aquaman 2" is also the finale of Hollywood blockbusters in the mainland in 2023. But before the box office was released, it was cold in advance, and Hollywood was really embarrassed.
It also means that there is a question mark over whether Hollywood has a chance to survive in the mainland market!
At present, the final box office of the major movies on "Aquaman 2" in the mainland has also fallen to the level of two or three billion, if there is no miracle, like the previous work "Aquaman", this "Aquaman 2" will also set a record, but it is the largest box office decline record for the sequel of superhero movies!
"Dunhuang Heroes" was withdrawn?
Hollywood blockbusters can't work, but domestic blockbusters don't even have the courage to fight a war.
As the strongest domestic film with the strongest lineup this week, "Dunhuang Heroes" has not opened pre-sale so far, and the publicity has stopped early, and it is inevitable that the film will be withdrawn.
Dunhuang Heroes" is directed by Cao Dun and written by Ma Boyong.
Zhang Yu, Dou Xiao, Lei Jiayin, Zhu Yawen and other nearly 30 stars starred, telling the story of Shazhou's more than 60 years of secession from the Tang Dynasty in its homeland, and finally the story of Zhang Yichao, a famous family, rebelling against the brutal rulers and returning to the Tang Dynasty.
Judging by the trailer, the film is well-made and should be of good quality.
There is a high probability that the withdrawal this time is not satisfied with the schedule, and now the Lunar New Year file has completely become chicken ribs, and it is difficult for even the head blockbuster to break the box office of 1 billion, according to the information displayed on Douban. "Dunhuang Heroes" may be withdrawn to the Spring Festival in 2024, although the competition has become stronger, but the box office ceiling is higher.
can only sigh that the Chinese New Year file is becoming more and more unable to keep blockbusters, and blockbusters are increasingly losing the courage to be released in unpopular schedules.
But how many ** schedules are there throughout the year?It's time to change the problem of domestic films piling up ** schedule.