I don't know if you have found a problem, the whole thing seems to be the contradiction between Dong Yuhui and the Oriental Selection Platform, not only the contradiction between Dong Yuhui and the copywriting team, but also the contradiction between Dong Yuhui and Sun Dongxu.
Behind this is a clash of cultures.
On December 16, Dongfang Selection issued a personnel appointment and dismissal notice, and Chairman Yu Minhong concurrently served as the CEO of Dongfang Selection, and removed Sun Dongxu from the position of executive director and CEO of Dongfang Selection.
This document can be searched by everyone, and when I saw it, I couldn't believe it, a simple personnel appointment and dismissal notice, all kinds of format errors, punctuation errors, and no official seal. It's like a joke, and I don't care at all.
Many people believe that this matter is Dongfang's selection of high-level executives from beginning to end, mainly due to the fame and fortune dispute between the former CEO Sun Dongxu and the popular anchor Dong Yuhui.
It's not that simple.
I personally admire and like Mr. Yu Minhong, but in this matter, Yu Minhong cannot shirk his responsibility.
What is the culture of New Oriental?
New Oriental is a private enterprise, what is the culture of a private enterprise?
Basically, it is the culture of the boss Yu Minhong, his thoughts and his vision.
Fortunately, Yu Minhong's thinking is relatively positive, so he led the development of New Oriental well, in New Oriental, Yu Minhong has created a high-quality platform, and there are some high-quality teachers in the platform. This concept works in the education industry, but unfortunately, this concept has also moved to the track of Dongfang Selection's live broadcast delivery.
Live streaming Internet celebrity anchors are not the same as institutional Internet celebrity teachers.
As long as the company gives you the opportunity, you can become an Internet celebrity teacher.
But live streaming influencers are not easy to build success.
One of the most important aspects of fame is luck.
That's right, it's luck.
Of course, you also need to have a certain strength base.
Dong Yuhui is an Internet celebrity anchor selected by Dongfang, which in itself is a rare opportunity and an opportunity for the platform.
But the management of Oriental Selection does not seem to recognize this.
It is likely that the management led by Yu Minhong still believes that Dongfang Selection has conviction and feelings, and this is not the personal IP of an Internet celebrity anchor Dong Yuhui, and the management wants a platform cow, not a certain person.
Therefore, in terms of ideological understanding, they believe that the Internet celebrity phenomenon of the platform is too much, and the development will destroy the ecological balance of the platform.
Therefore, even if Dong Yuhui is an Internet celebrity, he is not a high-level member of Dongfang Selection, to put it bluntly, he has no right to speak in decision-making.
Moreover, the entire system of Oriental selection is still in the original cognitive system of New Oriental.
The teacher who ranks first in New Oriental popularity, and the average level of the teacher's income level will not be exaggerated.
Objectively, there will be a world of difference in income with live streaming, but Dongfang Selection does not accept this situation.
What they don't know is that there is no second Li Jiaqi in Li Jiaqi's company, no second Wei Ya in Wei Ya's company, and no second Xiao Yang in Xiao Yang's company. Therefore, the appearance of Internet celebrity anchors is itself a great element of luck in it.
Therefore, Internet celebrities are very important for a live broadcast platform, so it is reasonable that Internet celebrities account for a large proportion of their income.
For example, Dong Yuhui sells rice, is the rice selected by Dongfang cheap?More expensive than the ** of other channels. However, there are many fans who want to buy it even if it is expensive, because they just like Dong Yuhui as a person.
That's the great value of influencers.
The difficulties of the Dongfang selection copywriting team and Sun Dongxu's difficulties are behind the company's culture, and there is Yu Minhong's connivance in this.
Yu Minhong is reluctant to have a platform because his personal IP is too prominent, and he wants the platform to be prominent. Then, suppressing this overly popular Internet celebrity is in line with their thinking.
So is Yu Minhong's idea wrong?
The position is different. What I can only say is that it is a law of the live broadcast platform to recognize the huge value of the platform's Internet celebrity anchor and respect his income to account for a relatively large proportion of the platform as a whole.
But behind this law, there is one purpose pointed to: to make money.
If the first priority of the culture of Oriental Selection, represented by Yu Minhong, is not to sell goods to make money, then it is understandable to do so.
Therefore, when we judge a matter, it is easy to judge from the perspective of our own or collective values, and rarely think about what the real purpose and intention of the person concerned is.
The first priority of the vast majority of live streaming is to make money, but this is just a collective value, and it does not mean that the idea that the first priority is not to make money is wrong. It depends on the intent of the parties.
Just like in "The Avengers", everyone thinks that Thanos is a big villain, but does Thanos do it for himself?Thanos' claim is to solve the problem of excess resources by eliminating half of the life in the universe in order to achieve balance and prosperity in the universe. He believed that excessive population growth led to a lack of resources, and that the sustainable development of the universe could only be guaranteed by destroying a part of the population.
Therefore, in Thanos's consciousness, what he does is for the entire universe, and he will even feel that he is great. He believes that the Avengers are a bunch of recalcitrant people.
However, I personally think that the problem with Thanos is that he arbitrarily deprives others of their right to life.
But what about from the perspective of the balance of the universe?He doesn't have to be wrong.
Just like human beings, what does the individuality of each of us mean to the human race?
Multiply. Because from the perspective of human beings as a whole, from birth to death, only the offspring that are left are reproduced, and the reproduction of the individual makes the human race continue, and what is the meaning of the individual person?
You might say, but also thoughts, things to do, etc.
Even if there are no thoughts left behind, nothing happens, the human gene can still be continued through reproduction.
So, do you think the human race cares if your personal family is happy or not?Do you have a stressful life?Is your child going to a major university?
The vision and pattern are different, and the way of doing things and the way of thinking are also different.
We don't know if you have found a problem when we look at the problem, the whole thing seems to be the contradiction between Dong Yuhui and the Oriental Selection Platform, not only the contradiction between Dong Yuhui and the copywriting team, Dong Yuhui and Sun Dongxu.
Behind this is a clash of cultures.
On December 16, Dongfang Selection issued a personnel appointment and dismissal notice, and Chairman Yu Minhong concurrently served as the CEO of Dongfang Selection, and removed Sun Dongxu from the position of executive director and CEO of Dongfang Selection.
This document can be searched by everyone, and when I saw it, I couldn't believe it, a simple personnel appointment and dismissal notice, all kinds of format errors, punctuation errors, and no official seal. It's like a joke, and I don't care at all.
Many people believe that this matter is Dongfang's selection of high-level executives from beginning to end, mainly due to the fame and fortune dispute between the former CEO Sun Dongxu and the popular anchor Dong Yuhui.
It's not that simple.
I personally admire and like Mr. Yu Minhong, but in this matter, Yu Minhong cannot shirk his responsibility.
What is the culture of New Oriental?
New Oriental is a private enterprise, what is the culture of a private enterprise?
Basically, it is the culture of the boss Yu Minhong, his thoughts and his vision.
Fortunately, Yu Minhong's thinking is relatively positive, so he led the development of New Oriental well, in New Oriental, Yu Minhong has created a high-quality platform, and there are some high-quality teachers in the platform. This concept works in the education industry, but unfortunately, this concept has also moved to the track of Dongfang Selection's live broadcast delivery.
Live streaming Internet celebrity anchors are not the same as institutional Internet celebrity teachers.
As long as the company gives you the opportunity, you can become an Internet celebrity teacher.
But live streaming influencers are not easy to build success.
One of the most important aspects of fame is luck.
That's right, it's luck.
Of course, you also need to have a certain strength base.
Dong Yuhui is an Internet celebrity anchor selected by Dongfang, which in itself is a rare opportunity and an opportunity for the platform.
But the management of Oriental Selection does not seem to recognize this.
It is likely that the management led by Yu Minhong still believes that Dongfang Selection has conviction and feelings, and this is not the personal IP of an Internet celebrity anchor Dong Yuhui, and the management wants a platform cow, not a certain person.
Therefore, in terms of ideological understanding, they believe that the Internet celebrity phenomenon of the platform is too much, and the development will destroy the ecological balance of the platform.
Therefore, even if Dong Yuhui is an Internet celebrity, he is not a high-level member of Dongfang Selection, to put it bluntly, he has no right to speak in decision-making.
Moreover, the entire system of Oriental selection is still in the original cognitive system of New Oriental.
The teacher who ranks first in New Oriental popularity, and the average level of the teacher's income level will not be exaggerated.
Objectively, there will be a world of difference in income with live streaming, but Dongfang Selection does not accept this situation.
What they don't know is that there is no second Li Jiaqi in Li Jiaqi's company, no second Wei Ya in Wei Ya's company, and no second Xiao Yang in Xiao Yang's company. Therefore, the appearance of Internet celebrity anchors is itself a great element of luck in it.
Therefore, Internet celebrities are very important for a live broadcast platform, so it is reasonable that Internet celebrities account for a large proportion of their income.
For example, Dong Yuhui sells rice, is the rice selected by Dongfang cheap?More expensive than the ** of other channels. However, there are many fans who want to buy it even if it is expensive, because they just like Dong Yuhui as a person.
That's the great value of influencers.
The difficulties of the Dongfang selection copywriting team and Sun Dongxu's difficulties are behind the company's culture, and there is Yu Minhong's connivance in this.
Yu Minhong is reluctant to have a platform because his personal IP is too prominent, and he wants the platform to be prominent. Then, suppressing this overly popular Internet celebrity is in line with their thinking.
So is Yu Minhong's idea wrong?
The position is different. What I can only say is that it is a law of the live broadcast platform to recognize the huge value of the platform's Internet celebrity anchor and respect his income to account for a relatively large proportion of the platform as a whole.
But behind this law, there is one purpose pointed to: to make money.
If the first priority of the culture of Oriental Selection, represented by Yu Minhong, is not to sell goods to make money, then it is understandable to do so.
Therefore, when we judge a matter, it is easy to judge from the perspective of our own or collective values, and rarely think about what the real purpose and intention of the person concerned is.
The first priority of the vast majority of live streaming is to make money, but this is just a collective value, and it does not mean that the idea that the first priority is not to make money is wrong. It depends on the intent of the parties.
Just like in "The Avengers", everyone thinks that Thanos is a big villain, but does Thanos do it for himself?Thanos' claim is to solve the problem of excess resources by eliminating half of the life in the universe in order to achieve balance and prosperity in the universe. He believed that excessive population growth led to a lack of resources, and that the sustainable development of the universe could only be guaranteed by destroying a part of the population.
Therefore, in Thanos's consciousness, what he does is for the entire universe, and he will even feel that he is great. He believes that the Avengers are a bunch of recalcitrant people.
However, I personally think that the problem with Thanos is that he arbitrarily deprives others of their right to life.
But what about from the perspective of the balance of the universe?He doesn't have to be wrong.
Just like human beings, what does the individuality of each of us mean to the human race?
Multiply. Because from the perspective of human beings as a whole, from birth to death, only the offspring that are left are reproduced, and the reproduction of the individual makes the human race continue, and what is the meaning of the individual person?
You might say, but also thoughts, things to do, etc.
Even if there are no thoughts left behind, nothing happens, the human gene can still be continued through reproduction.
So, do you think the human race cares if your personal family is happy or not?Do you have a stressful life?Is your child going to a major university?
The vision and pattern are different, and the way of doing things and the way of thinking are also different.
When we look at problems, we need to look at other people's behaviors and think more about other people's thoughts and intentions, so that we can understand many seemingly strange behaviors and become more tolerant. We need to look at other people's behaviors and think more about their thoughts and intentions, so that we can understand many seemingly strange behaviors and become more tolerant.
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