On December 13, Dong Yuhui changed his signature, internal conflicts, and many other topics appeared on Weibo hot searches.
On December 13, Dong Yuhui's social ** page was changed to his signature. Previously, Dong Yuhui's personal signature was "used to be a teacher, now a salesperson". But now it's changed to "Don't be intentional, don't be sure, don't be firm, don't be me". At present, Dong Yuhui's IP address is displayed in Shaanxi.
The cause of the incident originated from the "Jilin Tour" recently launched by Oriental Selection. Dong Yuhui, the anchor of Oriental Select's subsidiary, read the copywriting in the live broadcast and was praised by netizens. A netizen asked who wrote the article, and the account replied, "Every time I make a short article, I am the anchor in front of the camera, and behind the scenes are friends from the copywriting team, shooting team, and editing team to create an article." Customize articles.
This sentence caused dissatisfaction among Dong Yuhui's fans. Some fans believe that this is Dong Yuhui's assassination of Dongfang Select. On the evening of December 11, Gaotu Jiapin's live broadcast room was crowded with fans of anchor Dong Yuhui's "Oriental Choice". Many netizens with orange "selection team" signs on their heads flocked to the Gaotu live broadcast room to "report", shouting "We must seize the wealth sent by the Oriental selection", expressing their hope that Gaotu would win over Dong Yuhui. 。2Compared with 70,000 people, 600,000 people entered the Gaotu live broadcast room that day.
This incident affected the performance of the live broadcast on the day of the Oriental draft. On December 11, the number of people in the Dongfang Choice live broadcast room was only 8.18 million, while the figures in the previous three days were between 12.1 million and 16.91 million.
On the same day, the share price of Oriental Select was **713%。
Dong Yuhui and Sun Dongxu, CEO of Dongfang Choice, responded.
On the morning of the 13th, Dong Yuhui himself responded that in addition to clarifying the deep story of copywriting, both of them expressed their opposition to the fan circle culture.
Dong Yuhui released a long article on the morning of the 13th:
Dong Yuhui's latest response. **Dong Yuhui Douyin.
In his answer, he introduced the mode of creation of the short works of the Oriental Anthology. One of them is Dong Yuhui himself, such as Xi'an and Inner Mongolia. Secondly, Dong Yuhui provided ideas and suggestions, edited and created, and the two sides discussed and modified. Third, the editor creates the short essays independently, and Dong Yuhui rarely or never revises them.
The latest Jilin Farm article includes a third scenario. Dong Yuhui said: "The article written by the editor is different from the idea put forward at the beginning. ”
In his response, Dong Yuhui mentioned his original intention of starting a business - to develop agriculture, reject the "rice circle" behavior and stigmatize anyone, and also called for rational speech. "Always think about your own mistakes, don't talk about other people's mistakes. I don't like to discuss people, I don't like to have conflicts with others, and I don't like to have strong emotional confrontations. Anyone who knows me knows it, and so do those who love me. "Respect me," Mr. Dong said.
On the evening of December 12, Sun Dongxu, CEO of Oriental Screening, also responded to the "essay incident" in the live broadcast room. He said he had to criticize the editorial team for their emotional work and inappropriate communication.
Dong Yuhui's mood was affected, so he decided not to do the live broadcast on the 10th.
He also answered some fans' questions about "why does the company treat Yuhui so badly". Sun Dongxu said that the company recognized Dong Yuhui's contribution and did not owe him anything. The annual salary reported on the Internet is more than 10 million, which is only part of Yuhui's income. Our company has expressed Yuhui's high recognition with practical actions.
In the end, he said that the company resolutely said no to the behavior of fans and hoped that fans would remain calm.
*: Cheng Shi Interactive, Sina Weibo.
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