On the third day after Alibaba Group CEO Wu Yongming succeeded Dai Shan as CEO of Taotian Group, Taotian Group started a new round of adjustments.
On December 22, Wu Yongming issued an internal letter announcing the latest organizational decision of Taotian Group, and Taotian Group established six business divisions.
Specifically, the original three centers of Taotian Group, namely "Small and Medium-sized Enterprise Development Center", "Brand Business Development Center" and "Supermarket Business Development Center", are retained, plus the original independent sectors such as content, product technology and new growth apparel and innovative business segments, which are set up as six business divisions, and the relevant person in charge reports directly to Wu Yongming.
"Post-85" Wu Jia led the User Platform Division and Alimama Division.
Chen Weiye, the current chief operating officer of Ele.me, will be transferred to Taotian and will be responsible for the ** business department, Taotian merchant platform department, and Taotian customer satisfaction department.
Liu Bo (Jia Luo) will take over the Tmall business department, which has been on the front line of the Tmall business before.
Born in '87, Wang Tingxiang (Shaoyou) will lead the apparel development department.
Liu Yiman (Yiman), the former head of the direct sales business, will be in charge of the M2C business department.
Cheng Daofang (Daofang) will lead the ** live broadcast and content business department, responsible for promoting the construction and innovation of ** content.
As a "cash cow" business, Taotian Group is the core domestic e-commerce retail business of Alibaba Group, and currently has **, Tmall, Tmall International, **Live, Tmall Supermarket, Taocaicai, Taote, Xianyu, Alimama, 1688 and other businesses, while providing online retail, online wholesale, second-hand idle trading, digital marketing and other services.
At the end of 2021, Ali announced that Dai Shan would take over the management of ** and Tmall, integrating the B2C retail business group and the B-series business to jointly form the "China Digital Business Sector", and then it announced that it would completely merge the two business lines of Tmall** that have been separated for many years.
Photo by Qin Mingwei. In the past two years, Taotian Group has made frequent adjustments.
At the end of March 2023, Alibaba launched the largest organizational change in its 24-year history: the establishment of six business groups and a number of business companies, including Alibaba Cloud Intelligence, **Tmall Commerce, Local Life, International Digital Commerce, Cainiao, and Dawen Entertainment, and established the boards of directors of each business group and business company respectively, and implemented the CEO responsibility system under the leadership of the board of directors of each business group and business company.
Two weeks later, Dai Shan led the ** Tmall Group to take the lead in completing the organizational design among the six major groups, at that time** Tmall Group was divided into three major industry development departments according to the characteristics of industry consumption and user demand scenarios, respectively by Wang Hai (Qigong), Liu Peng (Aowen) and Liu Yiman (Yiman) were responsible for reporting to Dai Shan.
On December 20, Dai Shan, the former CEO of Alibaba Taotian Group, resigned and was succeeded by Wu Yongming, CEO of Alibaba Group and chairman of Taotian Group. Since then, Wu Yongming has served as the CEO of Alibaba Group, Taotian Group and Cloud Intelligence Group.
Wu Yongming took over as CEO of Alibaba Group for three months, clarified the strategic focus and priority selection of the whole group, made resolute trade-offs around the main business, and comprehensively promoted the reform of the younger management team. On December 20, Tsai Chongxin, chairman of the board of directors of Alibaba Group, issued a letter to all employees, saying that Wu Yongming concurrently serving as the number one position of Alibaba Cloud and Taotian will help lead Taotian's transformation with technological innovation, and help ensure the group's unified command and high-intensity continuous investment in the two strategic priorities of e-commerce and cloud.
On November 16, Alibaba's financial report for the latest quarter (the second quarter of fiscal year 2024, corresponding to the third quarter of 2023) showed that in the third quarter of this year, Alibaba recorded a total of 2,247900 million yuan in revenue, compared with 2071 in the same period last yearThe revenue of 7.6 billion yuan was 85% growth. According to the division split by Alibaba, during the reporting period, Taotian Group was still Alibaba's main revenue**, contributing 976revenue of 5.4 billion yuan, accounting for 434%。