Times are changing, and the rules are changing. In 2023, a critical juncture of global economic recovery, cross-border e-commerce will also usher in many new challenges.
To change the strain, to change the change. In the face of changes, cross-border e-commerce people have always been not afraid of difficulties and actively responded to challenges.
Looking back on 2023, we may be full of emotion and harvest.
Below, let's review the important events in December 2023, hoping that everyone can get useful information and inspiration from them, and look forward to a better 2024 together!
When new Amazon sellers register, they need to submit identity verification materials and pass two steps of identity verification and address verification to complete the qualification review.
In the past, identity verification was mainly carried out in the form of ** verification, which caused confusion and inconvenience to some sellers.
Now, Amazon Identity Verification has added a more convenient way to verify, namelyTake a picture of the face** for verificationto improve the seller registration experience and increase the success rate of sellers registering stores. Currently, this new verification method is only available for legal entities.
Amazon Global Selling).
Unbranded products, also known as white label products, are non-branded products that do not belong to any recognizable brand, and sellers should use " in the brand name field when creating a new listinggenericstring.
Amazon Global Selling).
If a seller uses "generic" or its local language version as the brand name to create a new listing, other sellers will not be able to change the product detail page or add **. This helps customers better identify and distinguish between unbranded products that look similar.
Amazon says this policy is to improve the experience of sellers selling unbranded products, prevent product detail pages from being maliciously modified, and provide a better foundation for ASINs.
Amazon announced that from December 14, 2023, it will:Requests to upload 360° images to product detail pages are no longer acceptedAfter that, the seller can add a 3D model of the product. 360° images uploaded to the product detail page will continue to be displayed until a new 3D model is added by the seller.
This change marks a new way to display Amazon's product detail pages, with 3D models replacing 360° images as the dominant one. It is recommended that you revisit your product presentation strategy to adapt to this new trend.
Recently, many sellers have reported that there have been KYC review notices on Amazon in the United States, Europe, Japan and other sites, requiring sellers to cooperate with third-party payment service providers to complete the review, otherwise it may affect collection and sales.
The reason and purpose of this KYC audit are not yet clear, but Amazon has already shown that it attaches great importance to platform compliance in 2023. It is recommended that sellers conduct self-review in time to ensure the compliance of the account and avoid losses.
From December 12th to 15th, 2023, the Amazon Global Selling Cross-border Summit with the theme of "New Industry Layout, High-quality Going to Sea" was grandly opened at the Shenzhen Convention and Exhibition Center. At the summit, Amazon opened its global storeReleased five strategic business priorities in China for 2024, ieEmpower brand building, simplify global operations, strengthen global ** chain solutions, drive global expansion, and improve local services. At the same time,The "Amazon Global Selling Asia Pacific Innovation Center" announced that it has settled in Qianhai, Shenzhen.
Amazon data shows that in the past year, Chinese sellers have performed very well on Amazon, with salesMore than $1,000,000The number of sellers has grown25% or more；SalesMore than $10 millionThe number of sellers has grownNearly 30%.；The number of units sold through Amazon's global marketplace has increased20% or more
Recently, Amazon's US station, European station, and Japan station respectively issued a notice of changes to sales fees and logistics fees in 2024, and the new changes will take effect from January 15, 2024.
Overall, except for the United States, the sales commission of clothing products has been significantly reduced, and most of the other sales fees have not changed. Some fulfillment fees have been moderately reduced, but Amazon will add several new fees next year, including:Inbound configuration service fee, low inventory fee, and return processing feeWait.
In order to help sellers better manage their inventory, the FBA inventory report has recently launched two new important indicators -Inventory Level Indicator and Historical Days of SupplyThese two metrics can help us further understand the state of our inventory.
At the same time, from February 5 next year,Multi-Channel Fulfillment (MCF) fees will increase in the United States
Click here for an in-depth analysis of the cost adjustment of the U.S. station> Amazon's FBA fees have risen sharply?An in-depth analysis of the details of the cost increase and fall and the coping strategy!
On December 13, Amazon announced that the Brazil station was officially open to Chinese sellers, providing new market opportunities for sellers. Compared with mature e-commerce regions such as Europe and the United States, Brazil, as one of the largest economies in Latin America, is still in its infancy, with broad market prospects and development potential. (If you need the registration link of the investment manager, you can leave a message).
05 Amazon's AI function is questioned, can Fit Insights be saved?
Amazon launched an AI feature in August to simplify a large number of reviews into a summary, making it easier for buyers to quickly understand the product. However, this function is complained that the summary generated by AI crawling is inaccurate, and sometimes exaggerates negative reviews, affecting consumer judgment, resulting in the loss of customers by sellers.
In December, Amazon US once again launched a new seller tool, Fit Insights, to help sellers communicate with customers more effectively about size issues and reduce return rates. Amazon said in the announcement that the Fit Insights tool is based on artificial intelligence and machine learning, and uses return data, size charts, and customer reviews about size, quality, and ** to help sellers more fully understand the actual needs of customers and optimize product size and fit.
Amazon).
According to Apple's 2023 U.S. App Store's free app volume rankings, Pinduoduo Temu surpassed popular apps such as TikTok Tok and YouTube to take the top spot.
According to the latest survey report released by WiseApp·Retail·Goods, AliExpress, Alibaba's cross-border e-commerce platform, has ranked first in the South Korean market in terms of the number of new users. According to the data, AliExpress has an average of 3.71 million new monthly users in South Korea, and the number of active users in November was as high as 7.07 million.
In order to ensure the safety of children and follow relevant policy guidance, Amazon, Walmart and other e-commerce platforms have made clear regulations to prohibit the sale of crystal babies for children, and require sellers to immediately remove relevant products from the shelves. According to the U.S. Consumer Product Safety Commission (CPSC), from 2016 to 2022, these expanded water droplets have caused about 7,800 safety incidents.
The above is all the content that Singularity wants to share with you today, if you have any questions or insights, welcome to the comment area to communicate, for Amazon, we have a lot to say
In order to better welcome 2024, Amazon has prepared the "2024 Cross-border Marketing Calendar" for sellers, including 100+ hot selling nodes, to help sellers lay out next year's operation plan in advance, seize every sales opportunity, and achieve the goal of selling for a whole year