With the advent of winter, down jackets have become a must-have for families, and the down jacket industry has boomed as a result.
As a result, consumers are the main victims of ruthless exploitation, and they complain.
Salarymen exclaimed, saying they couldn't bear a four-digit or even five-digit **.
A high-quality down jacket is a must-have for winter, but "backstabbing" is a frequent occurrence.
The down jacket industry actually started the "reverse involution", which makes people wonder when it started.
The more high-end the brand, the worse the quality seems, but it keeps climbing, which is completely charging an "IQ tax".
So, which brands of down jackets are called "down jacket assassins"?
This down jacket is called a "school uniform", indicating that it is selling very well.
In the past few years, the North Face brand has quickly taken the Chinese market by storm, like a virus.
The logo of the little rainbow has spread all over the streets and alleys, and has become the most fashionable symbol of the moment, and the appearance is really charming.
The wide variety of color combinations is a source of appeal to all young people.
Coupled with a series of hype on the Internet about the same style of a certain star and the best-selling products this year.
At the same time as sales soared, ** doubled, and fakes flooded the market.
What is the quality of the north **, regardless of ** and imitations?
The normal warmth of this down jacket can indeed be achieved by **, so it can be regarded as a qualified down jacket.
However, the lack of warmth of the fabric and the scarcity of padding are also a quality issue that cannot be ignored.
The quality of this product really doesn't match the soaring **, and now, the "north wind" has gradually dissipated.
Can you tell the difference between the real and the high-quality imitation, if you're desperate to own a piece of the North?
It looks very similar on the outside, but it is very different on the inside, otherwise there would not be such a big difference.
Even if it is **, there may be quality problems, not to mention fakes.
Therefore, it is important to be extra careful when shopping for this brand.
Moncler is a French brand that focuses on high-end luxury products.
The high cost of this down jacket can only be borne by the rich, which means that it is not suitable for ordinary consumers.
Netizens nicknamed this brand "Hermes in the down jacket industry".
What is so striking about this luxury brand?Is it a more stylish look, or is it a higher quality?
This brand has its origins as a sports brand, so it is not very outstanding in terms of appearance.
These styles all look very ordinary, even a little outdated.
Perhaps this is the aesthetic standard of the rich, and it is not something that ordinary people can understand.
Since his appearance is ordinary, what is his quality?
This down jacket is made with high-quality down filling and high-tech fabrics.
According to rumors, the high-tech fabric is said to be warm, windproof, and waterproof.
According to consumer feedback, it can be seen that the so-called high-tech fabrics are actually just a kind of exploitation of IQ.
The puffer jacket seems to have nothing to do with the high-end fashion and functionality that the brand advertises.
It is also a brand from France, and the ** of scissors is also prohibitively high.
** that most people can't accept, about five figures, this is a down jacket's**.
However, the quality does not match its high **.
The reason why this brand is so high can only be attributed to its extremely superb marketing strategy.
The filling used in this down jacket is just duck down, which is common in the ordinary market, and there is nothing special about it.
Although the fabric is ordinary, it may be slightly better than the average brand.
This brand's down jacket does keep you warm, but there are some drawbacks.
The comfort of this item is not as good as it could be, and it looks like it is wrapped in a layer of armor when you put it on.
Compared with the evaluation of consumers, the ** of this down jacket is obviously incompatible.
The brand's after-sales service is extremely poor, which is the most unacceptable.
Many consumers reported that they felt that the goods they purchased were like second-hand goods, with a very old appearance and stains.
It's also quite a hassle to replace, and in general, the disadvantages of this practice far outweigh its advantages.
Big Goose is a very popular down jacket brand, just like the North Face, but it's not widespread.
This, of course, is due to its high five-figure **.
Although some people are eager to follow the trend, they don't have the strength to do so.
Does this down jacket really fit the saying "expensive is expensive"?
Big goose used to be on the hot search because of quality problems, even though it is a well-known brand.
The brand claims to use goose down as an internal filling when it advertises.
The ** of this product is relatively high because goose down is much more expensive than duck down.
However, according to consumer feedback, the filling of the down jacket is actually duck down.
Isn't this kind of behavior a blatant deception of consumers?
It is really unforgivable to be shoddy.
The results of the investigation by the Market Supervision Bureau showed that the authenticity of the matter was confirmed.
In the end, the Big Goose brand imposed a fine of 450,000 yuan as a punishment and apologized to consumers.
Those who previously claimed to be warmer in goose are now completely slapped in the face.
These brands are all foreign brands, and it is not uncommon for them to be deceived by foreign companies.
Some product brands in our country have already unconsciously betrayed consumers.
Just looking at the sky, I thought it was a foreign brand, but it was actually a local brand.
This brand has just been established recently, and it can be regarded as a new force in the field of down jackets.
So, what exactly is the quality of this new brand?
No lint, no air leakage, uniform temperature.
This slogan really cleverly captures the hearts of consumers, which makes people have to admire.
Our domestic brand fully meets all the needs of consumers for down jackets, and it deserves its name.
When it was first established, Sky Man did not attract much attention from consumers.
It was only recently that it was a success.
This domestic down jacket was sold for 7,000 yuan, which caused heated discussions.
Many consumers are intimidated by this **, regardless of the quality of this product.
Skyman's proximity to the people is not unique among domestic brands, and there are many other brands that are also loved by the public.
The most unexpected thing for people is that Sky Man is actually the same company as Ape Tutoring.
This cross-border cooperation is really a bit excessive, and people start to wonder if the brand's promotion is really that good.
It seems that this newly established brand is not enough to gain the trust of consumers.
As an old domestic brand with a history of many years, Bosideng's appearance here may surprise everyone.
After all, it is one of the representatives of domestic products.
It treats the consumer as an outsider, and the consumer sees it as its own.
In the early years, Bosideng showed a very high level in terms of both quality and quality.
One of the important reasons why it has been able to remain popular for so many years is because it has not been consistent.
In recent years, more and more consumers have reported that Bosideng's **constant**.
*constantly**, while the quality is declining year by year, which really hurts the hearts of consumers.
All wool from consumers is used for promotional purposes.
According to statistics, Bosideng invests as much as 6.1 billion yuan in advertising every year, which is an astronomical figure.
All the high expenses of advertising are provided by consumers who trust the product.
If brands put their energy into publicity, they will naturally ignore the issue of product quality.
Many consumers reported that the lifespan of Bosideng down jackets is only one year, and almost all the down inside falls off after one year.
The reputation of this old brand is no longer what it used to be, due to the continuous climbing, coupled with various quality problems in recent years.
It is hoped that Bosideng can sincerely find its original intention and restore its position in the hearts of consumers as soon as possible.
Down jackets are a must-have item for almost everyone, so the industry is not destined to die.
It will definitely be sought after by consumers, and it is those down jacket brands that are reasonable and of good quality.
The brand's influence is only temporary, and they ultimately seek the actual warmth of the product, not the brand name.
Regardless of the country's brand, the consumer should be put first, only in this way can long-term profitability and the future of the brand be ensured.