Winter is coming, snow is falling, and the weather in December is already thereIt's freezing coldfeeling, especially the friends in the north, don't have the courage to step out of the house half a step away from the down jacket at this time.
The down jacket has been liked and relied on by a lot of users since its launchThe weight itself is light, wear it on the bodyThe warmth effect is goodAll these advantages make people willingly open their purses for it in the middle of winter every year.
However, at this time when everyone needs a down jacket to warm up for the winter, many down jacket brands have actually startedRelying on everyone's rising demand and rising pricesIt's not a little bit up, it can even be said to beSignificant price increases
And these".Take advantage of the fireAmong the down jacket manufacturers, there are not only those unknown brands and brands from abroad, but also domestic brands that are very loved and trusted by the people, which makes people wonder what to say.
The following down jacket brands can be said to have been sought after before, butAfter a sharp price increase, it is obviously not so fragrantLet's see if you've ever fallen into this IQ tax trap.
Presumably, most readers who like to surf the Internet have heard of this brand, one of the favorites of stars in the entertainment industry, and they will wear it to walk to the airport every once in a while.
In this kind of "idol with the same style" and "Internet celebrity selection".Star effectUnder the urging of this brandThe heat has been high, has received a lot of attention, and many fans have placed orders in pursuit of the same passion.
As its name suggests, Canada Goose is not our domestic brand, it comes from Italy, and it has been established since 1957 for more than 60 yearsThere is a certain historyThe old brand.
But what many people don't know is that Canada Goose did not specialize in the production and sale of down jackets in the early days, evenDown jackets weren't their starting pointThey used to mainly sell raincoats, jackets, snow boots, snow coats and other polar cold protection products.
Many people will be curious when they read this, not all of them say that Canada goose isInternationally renowned brandAnd how did it grow step by step and scale to where it is today?
Before 2001, Canada Goose was not actually a high-end brand, and most of the main categories of goods were positioned as low-end and low-end marketsThe product categories are also not rich, there are no prospects for development.
Therefore, in 2001, the company carried out drastic innovation, updated the company's business philosophy, standardized the product category, and paid more attention to the design of product appearanceFocus on the mid-to-high-end market
Clearly, the change was a major success, and Canada Goose is now increasingly popular with buyers.
The highlight of Canada Goose is mainly in the design, and they produce down jacketsThe style is classicNot easily outdatedIf you don't like the new and hate the old, it's not a problem to wear it for several years. It is better to match clothes, so it has become the first choice for many young people to buy down jackets.
Therefore, Canada Goose has opened up the market quickly after entering China, and has achieved very large sales success in just a few yearsEarn a lot of money
Why should it be said that it is an IQ tax when so many people love Canada goose?
As a foreign brand, Canada goose is an imported commodityPricing is on the high sideThe problem is actually very serious, just a down jacket casuallyThousands of dollars at every turn, many styles are even straight five-figure start.
This pricing is for the vast majority of Chinese peopleToo expensiveThat's far awayExceeded our consumption levelTherefore, we really don't need to pay for the brand effect with our hard-earned wages.
Secondly, the down jacket of the Canada gooseand did not achieve "one point ** one point"., obviously using duck down, but claiming to be goose down, as early as 21 years ago, he was administratively punished for false propaganda.
In addition, many emerging down jacket brands have been launched one after anotherSimilar styles, the style of Canada goose alsoIt's no longer as unique as it used to be, we don't have to buy it.
Moncler tooInternationally renownedOne of the down jacket brands, like Canada Goose, does not belong to China's domestic brand, Moncler comes from Milan, the center of fashion, and there are still thereMore than sixty years of historyFinish.
This brand of down jackets has a common problem with most imported goodsExpensive, even more expensive than Canada Goose, a down jacket is requiredStart with five figures, which simply discourages us ordinary workers.
Moncler's positioning of the brand itself is high-endThe world's first-line brand, in terms of designBold and avant-garde, which does not cater to the popular classic models, which attracts many buyers who do not like to hit shirts and have a more distinctive personality.
Moncler's down jacketThe quality is quite highThe padding inside the down jacket is made of real goose downThe workmanship is also very exquisite, wiring, zipper, closure and other details can be seen that the craftsmanship is very fine.
This is undoubtedly for those who likeHigh-quality dressThe crowd has a very strong attraction, after all, the product itself is the most fundamental, down jacketThe quality of itself is the core competitive point
But oursConsumption should be based on what you can afford, a down jacket tens of thousands of yuan is really too expensive, it is no exaggeration to say that many people do not eat or drink for three months of salary to buy one.
No matter how good the material is, the cost of a down jacket will not be so expensive, that is to say, a large part of the high price of Moncler down jacket is due to the brand's own high-end positioning, and buying it is not only paying for the down jacketAt the same time, it is also paying for the brand effect
What's more, we ordinary people bought down jackets to stay warm in winter, and emptied our pockets for a "sky-high" down jacket, but on the contraryMakes our quality of life worseYes, it's simply trueThe gains outweigh the losses
Whether expensive or affordable, as long as the down jacketQuality clearance, can allow us to survive the winter steadily, and people who are not very wealthy actually do not need to pay the IQ tax of luxury down jackets.
Sky people, just look at the name of the brand and know that it is our domestic brand, as oneAn emerging fast fashion brand, Sky Man has not been founded for too long, so to speakA newcomer to the world of down jacketsFinish.
But it's not just a little newcomer, it can even be called a "nouveau riche", I believe everyone who reads this should have guessed - the down jacket of the Sky ManThe pricing is also very cheap
This new brand can only be said to be quite ambitious, and the first down jacket that is vigorously promoted is positioned as a very high-endThe price is as high as 7,000 yuan, the pricing shocked many people, and even appeared on Weibo hot search.
Regarding such a high price, the Sky Man brand has indicated that although the down jacket is expensive, butThe quality must be great value for moneyThe implication is that consumers will not buy at a loss.
So let the brand be like thatConfidentWhat is the reason, and how many down jackets they producePremiumWhat about it?
Looking through the brand's advertisements, we found that Skyman is mainly based onThermal technologywithHigh-end materialsFor the selling point, the filling is made of high-quality white goose down, so the down jacketIt's fluffy and warm
Maybe the down jacket of the Sky Man is really as good as the brand advertises, but it is also very painful to spend 7,000 yuan to buy a down jacketIt's not cost-effective
Most Chinese people should be very familiar with the brand Bosideng, and we often have a high evaluation when we mention it, and for a long time, Bosideng has beenThe first choice for countless domestic families to buy down jackets
So, when did our "good friend" Bosideng quietly get familiar with itBecome unfamiliarWhat about it?
Today's Bosideng has actually been there from the perspective of the brand itselfGo uphillThe scale is getting bigger and bigger, the categories are getting richer and richer, and the design team is becoming more and more professional.
However, just when everything was getting better and better, people found out in the cold."I can't seem to afford Bosideng anymoreBosideng down jacketIt can be said that a rising tide lifts all boatsThe magnitude of the price increase has made many old customers feel uncomfortable.
Over the years, Bosideng has not stoppedThe pace of internationalization, but also launched with all its might".Designer CollectionThis series is positioned at the high-end, and the pricing is basically a few thousand yuan, which is obviously for high-income groups.
Low price is no longer the selling point of Bosideng, and some styles of ** directly catch up with imported brands, although they have successfully stepped out of the country and gone to the world, butThe distance from us ordinary people seems to be getting farther and farther awayFinish.
Now there are a lot of Bosideng offline stores, justThe style of the 100 yuan level is basically not visibleIt takes courage to pick up a random piece to check the tag.
Especially since the epidemic, the market environment has not recovered 100%, and for many people, they buy thousands of yuan of clothingThink twice
The thick down jacket symbolizes a sense of security outdoors in the cold winter, and has the protection ability of a down jacketIsolate from the cold outsideso that we don't shiver in the sub-zero cold temperatures.
So let's the endHow to chooseWhat about down jackets?
The most important thing is the down jacketWarmth, so we should pay attention when purchasingThe amount of down and the material of the down, the amount of down should be sufficient, followed by the down jacketSelf-weight light, which makes it more comfortable to wear.
The workmanship aspect can not be ignored, the down jacketBe fineThe hardware is smooth and weighty to the touchThe zipper pulls back and forth and feels smooth, will not stutter,The fabric is not too thin and does not wrinkle easily
In addition, the view of the outdoors is very important, and we can also pay attention to the hat of the down jacketWhether it obstructs the view
After examining the above points, we can also pay attention to the preferential activities of the brandA multi-pronged approach, we will definitely be able to buy a down jacket that is cheap and in line with our hearts.
All in all, down jacketsThe most important thing is to be comfortable and warm, to enhance the happiness index of our winter life, therefore, everyone completelyThere's no need to get used to itThese are brands with high prices and sharp price increases.
Buying an expensive piece of clothing lowers our standard of livingWe don't have to pay this IQ tax
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