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** 007 of the brand world
Author 007 of the brand world
There is no need to doubt the mental state of this generation of young people, they are serious about going crazy, in addition to making good use of all kinds of crazy literature to produce jokes in the Internet world, and now it has gradually evolved into all kinds of absurd crazy behaviors in life.
Among them, there is a striking characteristic, that is, a special preference for ugliness that is out of touch with social aesthetic standardsEast!West!
Every ugly thing can be so ugly that it makes you show the expression of a speechless bodhisattva, such as a green frog spoon, a salt-baked chicken coffee cup, a toilet puppy light, and a ...... of Chuanbei's dual-purpose rain boots
Source: **Each one can make people sigh "I can't understand it, but I'm shocked".
At this moment, I can't help but think of itA treasure land rich in ugly things - IKEA, their ugly and cute dolls, each of which grows on the G-spot that challenges the human optic nerve.
The strange body structure, twisted shape, loveless expression, bells and whistles of the color scheme, and awkward names are in strong contrast with the minimalist and cold talk style that is the main theme of Scandinavian home, making it impossible for consumers to ignore their existence. I couldn't help but chop my hands after looking at it twice.
Source: Xiaohongshu netizens.
In fact, these ugly dolls of IKEA have good sales, and some are even well-deserved top in the doll industry, the kind that can wrestle with Disney's female star Lena Belle.
For example, this shark shark (Broai), whose eyes are distracted, distracted, and misanthropic with a face, even the 1.8-meter-tall macho man can't resist its charm. Unlike the short-lived popularity of many dolls, shark shark has not abated since its debut in 2018.
Source: The Paper.
For example, this year's rise to the top of the new orangutan (Yu Engels Kug), young people stunned this ugly and cute "me" into a pearl in the palm of their hands, the treatment that the cute pets had in the past, the orangutan did not fall, and even the family status was higher.
Look, the various outfits that are popular nowadays must be put on for their own orangutans.
Source: Xiaohongshu netizens.
took the child to Haidilao to celebrate his birthday, and the first time he came, he was given a clean by the waiter
Source: Xiaohongshu netizens.
The family is well-off and goes directly to the Steinway piano, cultivates artistic cells, and grabs from the little orangutan.
Source: Xiaohongshu netizens.
An ordinary ugly doll can also be played by young people, and it is inseparable from the "crazy" efforts of IKEA staff.
The IKEA display not only understands young people, but also accurately pokes at the broken little hearts of young people who can explode at any time.
Below, please enjoy the series of "Officially diagnosed as an IKEA employee" with three points of sadness, three points of separation spectrum, and four points of laughter.
Look at the ipad at night, do you see my panda eyes authentic?
Source: Little Red Book.
I finally realized that the world is a big cage that cannot be broken free and cannot be escaped
Source: Little Red Book.
There's nothing to be nostalgic for this world, anyway, it's going to be put on the fire and roasted repeatedly.
Source: Little Red Book.
Use practical actions to interpret what it means to be hanged
Source: Little Red Book.
There is even more ruthless, choked by fate, and I feel what is called suffocating love!
Source: Little Red Book.
Let's change the child to a bigger bed, there is no place for the little feet. After groveling all day, you have to straighten your back when you sleep.
Source: Little Red Book.
The bed was changed, but late at night emo, and the orangutan counted the stars. There are no waves on the surface, but the heart is magnificent, because Party A's father has put forward some requirements such as "colorful black"...
Source: Little Red Book.
I have to say that IKEA's attainment in delivering ugly things is too high, and even more advanced is its marketing methods.
These moving, emotionally appealing dolls are noisy enough even when quietly placed on the shelves, but the IKEA staff is not willing to let them go, they turn the products in the hypermarket into props, and together with the dolls, they construct interesting and absurd realistic portraits.
These dolls with no vital signs are given human behavior, and non-verbal animals are given the opportunity to express. The scene interaction full of contrasts has not only earned the attention of consumers, but also helped IKEA to achieve a high degree in the Internet world.
This is the reward that IKEA deserves for being humanly and adapting to people's hearts.
The description of the orangutan in the official IKEA profile is like this,"Just like all of us, this adorable, soft orangutan needs a safe home and lots and lots of love. It loves to play and also likes to sit on your back when you go on adventures. ”
Source: Little Red Book.
It's the text, I cry to death.
This ** is introducing orangutans, this is not a proper care for contemporary social animals. It accurately hits the psychology of young people out of emotional identity and satisfies their need to find emotional sustenance.
In the final analysis, these things can all point to one point - providing emotional value, and this emotion is the unruly "you care about me" blurted out, the self-doing thing that "doesn't care about people's lives and deaths", and a "crazy mouth" to vent negative emotions.
Source: Little Red Book.
Netizens who have long regarded "how can young people not go crazy" as a treasure book can always find their own "crazy mouth" in all corners of life.
Raising IKEA's ugly dolls as children is just the tip of the iceberg of young people's crazy daily routines, and there are even more bizarre and strange scenes.
For example, the "paper dog" is also a dog.
Walking a real dog is not a strange thing, but walking a fake dog is really out of touch with the real world, and it is still a "paper dog", and it is also a group walking "paper dog"!
Source: Weibo.
For example, turn Halloween into a meme festival, and let the joy of "Variety Show" shine on you, me and him.
Challenging sister-in-law Xu Dongdong, this little brother not only has commendable courage, but also grasps the essence of the coconut tree shape, and then puts the signboard of "I have drunk since I was a child", and the most dazzling boy in the audience is you.
Source: Little Red Book.
Looking at the entire brand marketing industry, in addition to IKEA's good use of various ugly dolls to pry the crazy emotions of young people, a group of masters who have mastered the "crazy is traffic password" have also emerged in the tea industry.
Lele Tea was the first to present an eye-popping strong man emoji.
Source: Lele Tea Lelecha
Zhang Fei, Li Kui, Ao Bai, and Meng Dan printed on the milk tea cup, they are in pain, roaring, and looking like they are smiling, and they are helpless in their madness, and they are sad in their helplessness
Shout out that stirring slogan again."Blow the earth up with one punchThe following pictures are available, which instantly ignited the enthusiasm of netizens for the second creation, pushed this wave of "music-style madness" to a climax, and the new product of Lele tea has also been achieved".The order will explode when it is put on the shelvesThe lively scene.
Source: Lele Tea Lelecha
A while ago, Hey Tea linked up with the Chinese Ceramics Museum in Jingdezhen to launch the Silent Bodhisattva co-branded packaging, although it was taken off the shelves within a few days of the new one, but it is undeniable that its popularity is high. Because the Speechless Bodhisattva is the top of today's emoji industry, he single-handedly pushes the speechless emotional expression of young people to the realm of supernatural beauty.
Source: Hey Tea.
The new co-branding of Heytea, which replaced the speechless Bodhisattva, is also a big emoji with ugly and cute attributes - the "popular female star" loopy, which is rich in yin and yang weird emojis.
Source: Little Red Book.
Don't look at its big face + buck teeth and only two dull hairs, it looks unattractive, and Loopy's degree of favor is not inferior to Huan Huan after returning to the palace from Ganlu Temple.
This has to start with a group of migrant worker memes.
Whether it's complaining or self-deprecation, and no matter what mood you're in, you can find an emoji that fits your mental state on loopy, so as to get someIdentity and emotional resonance.
Source: WeChat screenshot.
After the second creation, Loopy has carried forward the spiritual outlook of "crazy everywhere" and has become the latest Internet "mouth substitute".
Loopy that keeps up with hot spots:
Source: Little Red Book.
It is estimated that Li Jiaqi will show an embarrassed but polite smile when he sees it, and Loopy is worthy of being the top class loved by migrant workers.
Whether it is crazy words similar to "Crazy Thursday", or the crazy behavior of "falling in" to ugly cute dolls, or crazy emojis that can resonate fiercely, behind these seemingly crazy and nonsensical actions, there is actually a strong ** color.
Take off the armor of adults, who wouldn't want to be an innocent child?Life is bitter enough, so why bother yourself.
Adults will pay attention to the eyes of the world, and children can only be happy. But we still have to be good boys who know how to be polite, and go crazy in civilization without hindering others!