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Jingdong seems to have begun to have a sense of crisis, among the three major domestic e-commerce platforms, Jingdong has become the bottom of the existence, and the market value is about four times worse than Pinduoduo and Ali.
There are also Jingdong operators who also sharply pointed out various problems in Jingdong, and Liu Qiangdong's response is that it must be changed. And Jingdong's change is coming, the annual salary of front-line procurement and sales personnel has risen by 100%, and former employees have been called to return, Liu Qiangdong "fights" this time.
JD.com's reputation is obvious to all, and the self-operated model has been recognized by many people, but it has also become a burden. JD.com has carried out a lot of investment and operation management in the first chain management, warehousing and logistics to ensure the timely distribution of products and inventory control, so it needs to bear the risks and costs of inventory and logistics.
Ma Yun does not recognize JD.com's self-operated model, but JD.com's problems are not only the pros and cons of the self-operated model, but also various internal mechanisms within the company.
A JD operator pointed out that JD is still a variety of complex ** mechanisms at this stage, full reduction, a bunch of coupons, why can't you directly do a fixed price, and the platform promotion is also very messy. Liu Qiangdong's response to this employee was to talk about the company's pain points, which are all real problems.
For the next approach, Liu Qiangdong said that changes must be made, otherwise there is no way out.
Jingdong's problem has been paid attention to by Liu Qiangdong, as the top e-commerce platform in China, but now it has become a "crane tail", Pinduoduo rises by spelling the single model, Ali has a huge Internet system support, and the resources are very rich. If JD.com wants to rely on its self-operated model to turn around, it needs closer cooperation.
From logistics to procurement and sales, to the docking of platform after-sales and merchants, etc., it must be perfect. Of course, the most important thing is to capture the hearts of consumers and get the recognition of users. Finally, JD.com's change came.
On December 27, JD.com released a message, announcing that starting from January 1, 2024, the annual fixed salary of front-line business personnel such as JD procurement and sales will increase by 100%, and the salary increase of all employees of JD Retail will not be less than 20%.
Generally speaking, there is only one purpose for improving the working conditions of employees, and that is to mobilize the morale and motivation of employees, thereby improving the overall performance of the company. Grassroots employees are an important part of the company's operations, they have direct contact with customers and perform specific business operations.
Liu Qiangdong has always attached great importance to the treatment of grassroots employees, and last year, he also increased the rights and interests of grassroots employees in terms of housing, labor security, etc.
Not only did JD.com raise salaries, but JD.com also issued a call order for former employees. For the Jingdong procurement and sales personnel who have left, as long as they return to the same treatment, they can also enjoy the salary policy implemented after 2024, in other words, they can get a salary increase when they come back. Moreover, the age of the welfare department will continue to accumulate, and all aspects of protection will be continued.
JD.com has made a number of major adjustments at one time, raising salaries for employees, and calling former employees to return, these may be changes made by JD.com in order to get back on track. Jingdong's foundation is still there, as long as you find the right direction and walk on the right path, it may not be able to shorten the distance with Pinduoduo and Ali. It depends on how JD.com turns around against the wind.
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