If the launch of ICAR 03 two days ago symbolizes Chery New Energy's challenge to the younger market, then yesterday's Star Era ES integrates all of Chery New Energy's thinking on high-end and high-value products, representing the peak strength of Chery New Energy at this stage.
On December 20, the Epoch ES was officially launched, with a price range of 22 for the five models580,000-33980,000 yuan. In this ** range, there are AVATR 12, Zhijie S7, and BYD Han EV, which can be said to be the most competitive market in the pure electric market at present.
Star Era ES chooses to break through from two levels - the first is pricing, compared with the pre-sale, the starting price is directly reduced by more than 20,000, compared with the wisdom of the S7 (starting price 24.980,000 yuan), Tesla Model 3 (starting price 260,000 yuan) and other competing products of the same level, leaving a lot of room for competition.
The second is the product, the Star Era ES does not limit competitors to models of the same level, but directly benchmarks Mercedes-Benz EQS and Tesla Model X, which can be said to be the "best of 5 million" at another level.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: "We want Xingtu to become Chery's 'BBA' and the 'spire' of Chery Group's brand pyramid, leading the entire Chery brand pyramid to towering into the clouds, and using new energy to light up the 'spire' to help the high-quality development of China's automobiles." The Star Era ES launched today is not only the culmination of Chery's technological innovation, system innovation, and user concept innovation, but also has created a new height in the industry in terms of driving quality, intelligent networking, product performance, etc., and will surely become the best ultra-comfortable pure electric flagship sedan in the market segment. ”
As we all know, Xingtu has always been regarded by Yin Tongyue as the "crown jewel of Chery Group", and it is also the representative work of Chery Group's latest technical concept and latest user concept.
As the first pure electric model of Xingtu, the Epoch ES is a work that embodies the manpower, material resources and high-end technology of the entire group, and is also called by Yin Tongyue "Epoch ES is the blockbuster finale of Chery Group in 2023." ”
At the press conference, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, spent nearly an hour and a half to elaborate on the product strength of Epoch ES.
As we all know, Epoch ES was born from Chery Group's four years of efforts and tens of billions of dollars to develop the global ultra-comfortable and high-performance electric platform E0X. Since the beginning of the project, Epoch ES has been guided by the world-class product strategy and deeply cultivated five world-class product strengths - world-class "large space", world-class "ultra-comfort", world-class "low energy consumption", world-class "true wisdom" and world-class "global security".
In terms of space, the body size of the Star Era ES is 4945 1978 1467mm, the wheelbase is 3000mm, thanks to the flat floor, large depth design, and has and 702% of the "EFF" of the super competitive space, with the roof of 2With a light transmission area of 1 square meter and a transparent chassis function, it takes the lead in creating a "six-way transparent" large space and comfortable experience, and the up, down, left, right, front and rear are comfortable and free.
In terms of comfort, thanks to the new electric platform E0X, the gimbal chassis equipped with Epoch ES has four core technologies: cloud architecture, intelligent control chassis (CIC), intelligent power, and multi-mode perception, creating a driving quality that takes into account both comfort and handling through all-round intelligent control.
It is worth noting that the Star Era ES is equipped with intelligent air suspension + CDC electromagnetic damping and damping system as standard, this configuration can not only actively adjust the suspension height at speed, but also actively adjust the suspension dynamic damping according to the frequency of the bumpy road surface in real time, and actively adjust the suspension dynamic damping to the perception of suspension softness and hardness, reduce the discomfort of bumps and roll, and greatly improve the comfort of handling and riding experience, which was only available in the past 300,000 + luxury models.
Energy consumption should be combined with battery life, according to reports, at room temperature of 25 °, Star Era ES is equipped with 97The large battery of 68kWh has a maximum range of 905km and an energy consumption of 11 per 100km7kwh, which is currently the 85 cars announced by the Ministry of Industry and Information Technology is older than 4The 75-metre electric model has the lowest power consumption.
At the same time, Epoch ES also demonstrated the charging and battery attenuation, Epoch ES is based on the 800V platform, charging for 5 minutes, increasing the range by 218km, and 15 minutes can achieve 30% to 80% energy replenishmentIn the case of 35, the endurance decay ratio of Star Era is 194%, better than the industry average of 86%, while at -7, the battery attenuation rate of Star Era ES is 33%, due to the industry average of 7%.
In terms of intelligence, Epoch ES is the world's first mass-produced large model of smart cars, and its Lion AI large model is a high-dimensional intelligent interactive brain with full scene, self-learning, and evolution, which can bring exclusive emotional companionship to users.
In terms of intelligent driving, the Epoch ES is equipped with the third-generation NEP intelligent driving independently developed by Chery, using two NVIDIA Drive Orin chips with a computing power of up to 508 TOPS, as well as more than 30 high-performance perception hardware, which can realize entry and exit gates, intersection diversion and merge, navigation lane change, construction scene avoidance, large vehicle avoidance, etc. Functions such as avoiding pedestrians and roundabouts.
It is worth noting that the valet parking function of Star Era ES can support a distance of up to 1000 meters, support above-ground and underground cross-layer parking, and cover more than 80% of the daily parking scene.
In fact, it not only performs well in terms of comfort, but also does not lose to products of the same level in terms of driving experience and intelligence.
It can be seen that Xingtu Automobile and Chery Group have high hopes for this model, which not only symbolizes the brand's high-end flagship, but also a model that needs to be taken in the real sense.
Executive Deputy General Manager of Xingtu Marketing Center.
Previously, the official revealed that in the pre-sale stage, Star Era ES has obtained 20,000 orders, and the announcement of the final pricing may stimulate many potential wait-and-seeers.
In order to accelerate the popularization of new energy, Star Era is also making efforts in channels and service systems. According to reports, by the end of 2023, the number of stores nationwide will exceed 300;In 2024, there will be more than 460 stores nationwide, and more than 120 brand stations will be built around 28 core cities, matching enough supercharging piles according to digital site selection capabilities, and at that time, Xingtu Star Era will access more than 500,000 public charging piles, covering core urban and rural areas and along highways.
Of course, the Epoch ES will not only be the first pure electric model of Xingtu, opening a new era for the Xingtu brand in the new energy track, but also as an export model to contribute to the development of Xingtu's overseas markets. According to Yin Tongyue, "the Star Era ES will become the most expensive Chinese brand model in the overseas market, with a price of more than one million."
This is not a joke, Xingtu may really have the strength to price, on the one hand, according to the data released by the China Association of Automobiles, Chery Automobile exported 83 in November this year70,000 units, ranking second in exports, accounting for about 19% of China's total automobile exports, of which Xingtu Lanyue has been sold in Russia for 60.7 million yuan, and the results in overseas markets are obvious to all.
On the other hand, Xingtu ES has also made a lot of preparations for export, such as in terms of safety, it is built according to the world's highest five-star safety standard, and has passed more than 30 scenarios including European standard 50km H pillar collision, European standard 50km h MPDB collision, European 60km h collision test, etc., more than 100 collisions, and at the same time obtained the industry's first new energy vehicle battery safety NESTA certification, which is a pure electric model truly built with global standards.
This is a model that has been fully prepared in both domestic and overseas markets, and is worthy of the finale position of Chery New Energy.
According to Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Xingtu Marketing Center, following the Star Era ES, Star Era will also launch Star Era ET in the first quarter of next year. At that time, the two models of Epoch ET and ES will carry the sales of the entire Epoch in the pure electric segment next year.
What is certain is that Chery's efforts in the field of new energy are really "welcome"!