Chery's pearl in the palm of your handStar Era ES is indeed a star product that is loved by thousands of Chery.
At the new car launch conference on December 20, the opening speech was completed by Yin Tongyue, chairman of Chery Holdings, and the product introduction and release were Gao Xinhua, executive deputy general manager of Chery Automobile, president of the General Institute of Engineering Technology Research and Development, and CTO - for a sub-brand model under Xingtu Automobile, it can be said that it is a preferential treatment of "upgrading".
At the press conference, the two Chery "top streamers" made no secret of their expectations for the Star Era. Yin Tongyue called Xingtu Chery's "spire of the pyramid", while Gao Xinhua further compared the Epoch ES to "the pearl on the spire of the pyramid".
It can be said that the Star Era ES is Chery's "pearl in the palm of the hand" - just look at the "dowry": 22580,000 to 33980,000 yuan, and it is expected to sell for 1 million yuan in overseas markets. This is a high-priced range that Xingtu and even Chery have never been involved in. As the name suggests, the Star Era ES is about to open a "new era" for Chery.
Chery, which "wants to sell for 1 million yuan", is like this
Yin Tongyue's confidence in Epoch ES can be quantified: in his speech, Yin Tongyue said that feedback from overseas dealer partners said that Epoch ES can be sold for 1 million yuan in overseas markets.
Of course, there are export costs and taxes in this, but the fact that the price of one million still reflects Chery's high expectations for this new car.
Chery gave the best to Star Era ES.
This new car is first of all a breakthrough for Chery in terms of positioning. With a body length of more than 5 meters, a width of more than 2 meters, and a wheelbase of more than 3 meters, the Star Era ES is a typical "523" class body size for large and medium-sized sedans.
More importantly, Chery Group has invested four years of efforts and tens of billions of dollars to develop the global ultra-comfortable and high-performance electric platform E0X, which has also given Epoch ES to ensure the product strength of Epoch ES from three aspects: mechanical quality, electric performance and intelligent performance.
In terms of mechanical quality, the gimbal chassis equipped with Epoch ES has four core technologies: cloud architecture, intelligent control chassis (CIC), intelligent power, and multi-mode perception, which comprehensively shape the experience of Epoch ES with both control and comfort. On this basis, the Epoch ES adopts the front high-end double wishbone + rear five-link independent suspension design, a large number of aluminum alloy chassis components, the unsprung weight is reduced by 25%, combined with the standard IAS intelligent air suspension + CDC electromagnetic damping system, which greatly improves the driving comfort of the Epoch ES.
In terms of intelligent interaction, Epoch ES is equipped with Chery's Lion AI model, which has the characteristics of full scene, self-learning, and evolution. In terms of intelligent driving, the Epoch ES is equipped with Chery's third-generation NEP intelligent driving system, which can realize end-to-end and full-scene driving assistance functions.
In terms of electric performance, the Star Era ES is equipped with a 185 kW 230 kW rear-wheel drive motor, and a 123 kW front motor is added to the four-wheel drive model. The power battery is made of lithium iron phosphate and ternary lithium materials respectively, and under CLTC conditions, the entry-level model has a range of 550 kilometers, a maximum range of 905 kilometers, and supports 15 minutes from 30% to 80% energy replenishment.
Thousands of pampering and thousands of expectations
As Chery's "pearl in the palm", Epoch ES not only has thousands of favors, but also shoulders thousands of expectations. "As the pearl on the spire of the pyramid, Xingtu Star Era carries the mission of Chery's brand to advance and upward, and also indicates that our new energy strategy has officially entered a new stage of development." Gao Xinhua said.
At this press conference, Chery played the slogan "Salute to the ultimate comfort" for the Star Era ES. Paying tribute is just a polite word, and what Chery, which has long declared "you're welcome", really wants is to win more respect for the brand with the ultimate comfort experience of the Star Era and march into a higher-end market.
Whether it is the product positioning of Epoch ES or the pricing range, it clearly shows this. To achieve such an "extremely comfortable" product, it not only depends on the guarantee of product strength, but also cannot be separated from the escort of the service system.
To this end, Chery not only gives the best technology, technology and standards to Epoch ES, but also creates a more high-end system for Epoch ES in terms of high-end services, channel construction and user rights.
According to reports, by the end of this year, the number of stores nationwide will exceed 300. In 2024, there will be more than 460 stores nationwide. In terms of service content, the three-electric system and air suspension are included in the lifetime warranty service of the whole vehicle. At the same time, there are also high-end services such as lifetime OTA, remote diagnostic support, roadside assistance, and full-service packages.
In terms of charging services, in 2024, Epoch will build more than 120 brand stations around 28 core cities, and match enough supercharging piles according to digital site selection capabilitiesMore than 300 Epoch marketing stores will also be equipped with charging facilities.
To some extent, being able to create a high-end product is just a proof of a brand's car-making strengthOnly by establishing a corresponding high-end service system can people see the determination and sincerity of a brand to enter the high-end market. As the name of the Star Era suggests, this will open a "new era" for Chery.
Text: Yang Zheng.