High-quality development is the core connotation of China's promotion of new industrialization. Take the field of laser display as an example: this industry is a more integrated and new productive force in the era of digital economy, representing a leap in the productivity of the global new display industry.
Dual HD, large color gamut, high viewing comfort, large size, low power consumption, long life, small size, light weight, low ......In the new round of TV upgrading,Laser TV"New species"It is gradually becoming the "new favorite" of consumers。
In fact,Laser TV has become the most mainstream display technology after black and white display、Color display、Digital display,The industry regards it as one of the important strategic directions to promote the upgrading and transformation of the display industry。
2018month5month17day,Hisense launched a80inch4KLaser TV:Leading technology and complete independent intellectual property rights、Core engine100%Independent research and development、From R&D design to complete machine production and manufacturing, completely independent operation。 In the same month,in75Inch and above large screen TV market,Hisense to26.With 88% of sales, it surpassed South Korea's Samsung and Japan's Sony for the first time, and has maintained its advantage to this day.
Now, the number of core enterprises in the upstream and downstream industry chain of global laser display has increased to more than 200. From a product to an enterprise,From an enterprise to an industry,Laser TV from a "small industry" has gradually become a "big climate"。 Chinese TV companies represented by Hisense are not only the world's leading in laser display technology, but also become the standard and rule setter of the entire laser TV industry.
From Europe and the United States to Japan and South Korea, from Japan and South Korea to China, the world's home appliance industry is entering the era of Chinese enterprises, and China's laser display industry has also ushered in its own era.
Chinese brands have achieved "corner overtaking" in the field of laser display.
According to the statistics of Incopat (Science and Technology Innovation Information Platform), as of August 31, 2023, there are a total of 6 valid and pending patents for laser projection display technology published worldwide80,000 pieces, and Chinese patents account for 3356%, ranked first;This is followed by the United States and Japan, accounting for 2589% and 2044%。
Not only the number of patents, domestic enterprises have leading advantages in laser display technology development and product application, and many innovative technologies and innovative products are first launched by Chinese enterprises
In January 2023, at CES2023, SunYang Optics launched the world's first 0The 16dmd ultra-short throw optical lens projector was unveiledHisense launched120Inch8KLaser TV120LX,This model is equipped with Hisense's self-developed LPUdigital laser engine"Brain",Its computing level can reach more than 100 billion times per second,Marking Hisense8KThe laser display has become mature from technical solutions to products。
The picture shows 2023CES,The world's first self-developed Hisense8K laser TV was unveiled。 (Photo courtesy of the interviewee).
Xu Zuyan, academician of the Chinese Academy of Engineering, said: "China's laser TV market share in the world exceeds 50%, with the comprehensive improvement of the laser display industry chain, the formation of laser display industry cluster, laser display industry chain gathering place, China will become the global laser display 'Silicon Valley'." ”
On the consumer side,At present,The color TV market has entered the stock stage,The structural upgrade in the direction of large screen has become the main driving force。 Laser TV has become the first choice for the replacement of large family screens by virtue of large screen immersion, high home integration, low-carbon and environmental protection.
One of the outstanding advantages of laser display is high comfort and healthy eye protection. Because it is diffuse reflection imaging, the light enters the human eye after being reflected by the screen, which is consistent with the principle of the human eye** natural things, and effectively avoids harmful short-wave blue light. Xu Zuyan analyzed.
Looking at the global consumer market, laser TV has become a high-end business card of China's display technology. According to data from Lotu Technology (RUNTO), in the first half of 2023, the top 3 brands in the global laser TV market are all Chinese companies. Among them,Hisense occupies 43.8% share, ranking first in the world. Since 2019, Hisense's overseas sales have grown at a compound annual growth rate of 144%, and it has been sold in more than 40 countries and regions around the world, covering more than 250 channels such as Best Buy in the United States, Costco, and Boulanger in France.
Laser TV is popular in developed countries such as Western Europe, and it does not rely on cost performance to rush the market. "2023High-quality development of laser display industry*** pointed out,In overseas markets,The price of ordinary Chinese TVs is300-500 US dollars,And the average price of Hisense laser TVs in Germany、Italy and other places has reached3000-5000US dollars。 Relying on the concepts of audio-visual cinema and healthy eye protection, laser TV has been recognized by high-quality users in developed countries.
The picture shows the release of the "2023 High-quality Development of the Laser Display Industry". (Photo courtesy of the interviewee).
The achievements of the laser display industry in the overseas high-end market and the driving force of the display industry once again show that technological innovation is the fundamental driving force for industrial upgrading and the realization of long-term development. Liu Xianrong, general manager and chief scientist of Hisense laser display, said.
Under the trend of the national dual carbon goals of "carbon peak" and "carbon neutrality", laser display has attracted attention as a green technology.
Taking laser TV as an example, it has significant advantages in energy conservation and emission reduction. In January 2022, the Saixi Laboratory of China Electronics Standardization Institute announced the energy consumption comparison test results of 100-inch laser TVs and LCD TVs of the same size:In the standard mode of the product, laser TVs save 63 more power than LCD TVs9%；In cinema mode, laser TVs save 55% less power than LCD TVs5%。
In recent years, with the iterative upgrading of new technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence, there are more possibilities for the green, low-carbon and sustainable development of enterprises, and ESG has become an important indicator of high-quality development of enterprises.
The relevant person in charge of Hisense Video said,At present,Hisense Video is promoting the construction of a set of green and low-carbon production systems covering the whole process of energy utilization、R&D and design、** chain、Manufacturing、Sales and after-sales、** and comprehensive utilization。 Compared with traditional TV,Hisense's self-developed laser TV can achieve energy saving50%More than that,The total utilization rate of its components and raw materials is up to92。
In terms of green manufacturing, Hisense Video has created a "zero-carbon factory" on the basis of a national green factory. Recently, the company's Jiangmen factory has been audited by SÜDDE, an international third-party testing and certification body, and obtained the PAS2060 carbon neutrality declaration certificate. It marks that the factory has achieved zero net emission performance in energy utilization, manufacturing, logistics and transportation.
The picture shows Hisense's Jiangmen "zero-carbon factory". (Photo courtesy of the interviewee).
Analysts pointed out that for the laser display industry, "carbon neutrality" will give rise to larger and newer application scenarios. In the future, laser display will play a greater potential in a new form in the fields of medical treatment, virtual display, aviation, and automotive. The laser display industry should further build a ubiquitous, perceptual, and intelligent scene ecology supported by green and low-carbon, and help "carbon neutrality", which is bound to jointly promote the progress of people's lives, improve the visual experience of more people, and let more people experience the convenience of life brought by science and technology, and enjoy the fun of the large-screen era.
*: People's Daily Online.
Review: Yu Zaozao.
Editor-in-charge: Huo Yue.
Editor: Hu Na.