Last week, in Country Garden's internal meeting, Yang Huiyan said loudly after seeing her own results:
"The family will definitely sell iron to support the company, and the company will strive to become a model for the recovery of the insurance company as soon as possible. ”
How miserable is the performance, so much so that he said such a thing as smashing the pot and selling iron. 
In the first 11 months of this year, the sales of the top 30 real estate companies continued to **, of which the real estate company with the largest year-on-year decline was Country Garden (-52%). Country Garden's performance rout, which is also a disguised illustration of the current property market in the third and fourth tiers, is almost in a frozen state.
According to Country Garden's financial report, in October, Country Garden's announced sales were only 63100 million RMB.
6.3 billion, what is this concept?
Not to mention the salaries of tens of thousands of employees of the company, it is not enough to even repay the bank interest. Country Garden's interest expense is now as high as 9 billion a month, and now its sales are only 6 billion for two consecutive months, which is not enough for turnover. Now Country Garden is losing money every month, with a loss of 50 billion in the first half of the year, and an estimated 100 billion yuan for the whole of this year. Someone has calculated an account before, and the Yang family has taken about 44 billion yuan through dividends and salaries over the years. Compared with the current losses of Country Garden, even if the father and daughter of the Yang family smash the pot and sell iron, they will only help for a while. In the case of worse performance day by day, Country Garden is still bearing the burden of ensuring the delivery of buildings, and more than 400,000 houses will be delivered next year, no wonder it is overwhelmed now. Recently, Country Garden has also made a lot of moves, and price reductions are the norm, and Country Garden has begun to streamline and continue to downsize this year. Within a year, Country Garden was downsized from 109 regions to 58 regions at the end of last year, and last week it contracted again to only a dozen regional companies, and the downsizing brought layoffs, and even many Country Garden veterans had no choice but to be laid off. A while ago, Yang Guoqiang also sold his private jet to pay off his debts, which shows that Country Garden is indeed stretched. 
Some people are puzzled, didn't they just say that the bank wants to give one-to-one blood transfusion to real estate companies?Why do real estate companies still look half-dead?You must know that the difficulties encountered by our current real estate companies cannot be solved by banks willing to borrow money. Generally, bank loans to real estate enterprises are nothing more than development loans and merger and acquisition loans, which are generally used for land acquisition and development. I know a lot of private real estate companies, they don't need these loans now, and few have the strength to get landWhat they really need is to ensure the delivery of the building and the funds for daily production and operation. Now the money from the sale of houses by real estate companies is supervised and cannot move, but it costs money to start construction, and it also costs money to upstream and downstream businessmen. 
In the past, housing companies were Xi playing white strips, and now ** merchants are not stupid, and they are also worried that housing companies have no money to settle accounts, and they must see real silver ** before they are willing to start construction. Therefore, the biggest headache for real estate companies is the lack of funds for production and operation, that is, to provide unsecured working capital loans to banks, and these funds can be used by real estate companies as they want. But how to borrow this money, there must be collateral, and there is nothing real estate companies can do now. The biggest risk for real estate companies now is from corporate credit bonds, how to repay them when they mature?Banks will not take loans to repay corporate credit bonds to real estate companies. However, it has seen a clear improvement recently, and the total amount of real estate corporate bond financing in a single month in November this year reached 412800 million yuan, a significant increase of 494%。It shows that the policy of blood transfusion to real estate enterprises is being implemented, and if the follow-up efforts are increased, it can still save some lives. 
But if real estate companies want to really survive, they still have to rely on themselves.
This week, in fact, there are a lot of actions by real estate companies, such as Wanda cutting its wrists to save itself, China Cinda may inject capital into Sino-Ocean Real Estate, etc., and the self-help of real estate companies has never stopped. However, for real estate companies, the most effective way is probably to sell the house, after all, the project payment is the blood of the real estate company's sustainable survival. The good news is that more and more cities have recently broken the "fall limit order".
The Suzhou Housing and Urban-Rural Development Bureau was the first to reply that the house is a commodity, and letting the ** return to the market can reduce the probability of unfinished buildings, and at the same time help the developer to reduce the price and prevent the capital chain from breaking. The shackles of the fall limit can finally be shaken off, which is a great thing for real estate companies. Last year, we could still see a large number of price reductions to protect rights, but in fact, this year there are a lot lessThe public's acceptance of housing prices has become higher and higher, and they will not go to the sales office as before.
What will happen once the price limit is released and the price limit is down?It is not excluded that some suburban properties, poor quality real estate, or developers continue to reduce prices in order to collect money. Many people say that it is useless to reduce prices, and everyone is no longer short of houses, that is because the price reduction is that there is definitely no shortage of houses in your hometown. This weekend, the two new projects in Guangzhou and Shenzhen, one is Zhongzhou Yingxi in the north of Shenzhen, and the other is Poly and Song in Huadi Bay, Guangzhou, both of which adopt the strategy of entering the market at a low price, and they are both twenty or thirty thousand cheaper than the market price, ** fell directly in 2016. Especially Poly Hesong in Guangzhou, about 3 million, with a monthly payment of 10,000, with a three-bedroom apartment in the main urban area of Guangzhou in Nansha, it is really cost-effective. On the opening day, the two real estate projects were crowded with people, and in the end, they achieved very good results (which is good today). There are so many people in first-tier cities, and it is all angry to say that the house is not worth much, as long as the ** is in place, who doesn't want to change to a new house and live in a good house. 
Now it is the norm for house prices to be sold at a lower price than the record price, and even the two first-tier cities of Guangzhou and Shenzhen are not as strict as before. As long as the real estate company can sell the house, everyone is happy. Real estate companies have recovered funds through price reductions to tide over the difficulties;Housing prices are in place, and they are happy to get on the bus just in need of improvement. The more you can't see clearly, the more pessimistic you are, the more opportunities you have for the first and second lines!