When we listed the ** and model parameters one by one, we found that there were almost no opponents in the Trumpchi ES9. This is also the uniqueness of the 2023 Trumpchi, the segmentation in the conventional market, and the competitiveness compared with similar models.
In December 2023, we purchased a Trumpchi ES9 as a working vehicle and conducted a long test at the same time. After enjoying a replacement subsidy of 20,000 yuan, the 143km max version only costs 22980,000 yuan, also exempt from purchase tax. Green card for plug-in hybrid, plus 2The 0T engine, coupled with the 7-seat 2920mm wheelbase, looks around the same level to find competitors, and it is difficult to press down two fingers with one hand.
Looking back at GAC Trumpchi's 2023, this strategy of monopolizing performance advantages in this segment and taking the lead in products of the same level has brought the entire brand a strong competitiveness: ** is the same as him, and the parameter performance is not as strong as his;The parameter performance is similar, ** is more expensive than him, and the sales volume is not as good as his.
Although the SUV category represented by the Trumpchi ES9 is excellent, it came a little late. On the annual keyword of GAC Trumpchi in 2023, it has to be "MPV", of course, there is one more word covering the whole category - "new energy".
Reasons why we bought Trumpchi ES9
Before interpreting the keywords of the year, here is the deepest experience of buying Trumpchi ES9 as a work car with a slightly critical professional vision. Presumably, the reason why we spend real money can also represent the mental journey of most Trumpchi car owners.
The work car at hand is the Highlander, and the pain point is the blue plate limit and the weak plateau power. In the large space, SUV, green card unlimited number, plateau can have a strong option, Trumpchi ES9 2The 0T+2-speed DHT plug-in hybrid system, plus the CLTC pure electric range of 143km and the CLTC comprehensive range of 1215km, all meet our needs. Especially the ** in the early 200,000s, after the Highlander was sold, it was just right.
As for other plus points, there are support for fast charging, slow charging, external discharge, and power supply in the car;Including AR-HUD, ADIGO 40 intelligent IoT, adigo 4A new generation of ADIGO 40 Intelligent Driving Connected Ecosystem;The car machine is equipped with 8155 chips;Wait a minute.
Of course, the last reason to take out your wallet is to enjoy the replacement subsidy, only 22980,000 yuan**, and there is no purchase tax. Compared with the green SUV of the same size, which is more than 300,000 yuan, the Trumpchi ES9 can be described as really fragrant.
In the same way, Trumpchi's 2023 keyword of the year, MPV, is also well understood.
MPV experts are satisfied in all fields
After the Trumpchi M8 steadily achieved a leading position in the MPV field with monthly sales of 6,000-9,000 units, the plug-in hybrid Trumpchi E9 was launched in the Great Hall of the People with the momentum of "redefining the new energy luxury MPV standard", and achieved a unique advantage in luxury in the 350,000+ new energy market.
Subsequently, on the Bund in Shanghai, the plug-in hybrid Trumpchi E8 was officially released with the design concept of "mobile living room", adopting a new generation of GAC Xingling architecture, striving to create "a super multi-purpose family car that understands Chinese families best". Guangzhou Auto Show, ** announced, Trumpchi to build "the best choice of family cars within 250,000 yuan".
In 2023, Trumpchi will finally improve into an MPV matrix from entry to high-end, from comfort to luxury, from fuel to new energy. For consumers, your demand for MPV, there is always a Trumpchi to shine in the waiting models.
Such a meticulous layout and perfect demand satisfaction have also brought returns to Trumpchi.
Trumpchi's own brand is high-end
From January to November, Trumpchi's cumulative sales exceeded 370,000 units, a year-on-year increase of 144%, ahead of the 2022 full-year results, and sales are expected to exceed 400,000 units in 2024.
From January to November, the cumulative sales of the Trumpchi MPV family were close to 150,000 units, and the sales volume exceeded 10,000 for 10 consecutive months.
So far, Trumpchi MPV has sold a total of 500,000 units, with a market share of more than 20%.
In addition, it has to be said that from January to November, Trumpchi's mid-to-high-end models accounted for nearly 40%. Among them, November accounted for 436%, and the average price of a bicycle is up to more than 170,000 yuan. This is what Trumpchi has been saying - high-end independent brands.
However, Trumpchi has not stopped.
The Trumpchi hydrogen energy test vehicle is carrying out road tests, and the ammonia energy engine is also officially unveiled. Regarding the future, about a variety of energy structures, Trumpchi's blueprint is grand.
In the next few days, our Trumpchi ES9 will pick up the car. From test drive, car ordering, to real-time synchronization of production and transportation processes, to the final payment of the final payment, we have all realized it on the "GAC Trumpchi" APP. Offline car viewing, delivery, and after-sales will also be completed by the Trumpchi New Energy Experience Center.
This is the last link of Trumpchi New Energy, and it is also the most critical link, which is perfectly completed. As car owners, we feel good.
As a team striving for the upper reaches in development, we have chosen Trumpchi ES9 as a partner on the way. May we all move towards what we wish to achieve "the excellent, hand in hand".
Text |Wu Jian.