Stay up late with water, aunt's hot drink, Chinese milk tea, Chinese herbal tea, medicinal food restaurant, medicinal diet pre-made dishes. Recently, health care has become more and more metaphysical and more and more varied. With the homology of medicine and food and Chinese nourishment becoming the first choice for big health consumption, all walks of life have begun to increase the layout of the health track.
Originated in 1998, Chen Nongfu's time-honored brand has been launched in recent years"Turn the ward into a kitchen, and turn medicine into a diet."The concept is sought after by the public - combining traditional Chinese medicine knowledge with cooking experience, changing "good medicine and bitter taste" to "good medicine and delicious", which not only has nutritional value, but also can prevent and cure diseases.
In 2021, Farmer Chen reached a strategic cooperation with Trend Cloud on "Medicinal Diet ** Chain + Intelligent Guidance + Angel Service". From the perspective of the market, most of the medicinal soup restaurants on the market are aroundFunctionalityEffort, such as liver, lung, kidney, spleen management; From a product R&D point of view,Chen Nongfu self-developed 65 fermentation temperature and low temperature cold extraction technology equipmentMost of the 55 series of 360 kinds of medicinal soups are relatively common soups, with a wide consumption base; From the perspective of innovation highlights, go according to individual needs, physique, region and even seasonCustomized personalized medicinal diet conditioning planIt can better meet the health needs of the public.
The dietary health system of products + services undoubtedly provides consumers with a new way of health preservation, which continues to rise with the popularity of health preservationThis business model of "traditional Chinese medicine + soup + customized conditioning plan" has also become a new idea for entrepreneurs to enter the track.
Chen Nongfu's medicinal soup is hot
How can entrepreneurs learn from it?
Chen Nongfu entered the health care track for the middle-aged and elderly with "traditional Chinese medicine + medicinal diet", emphasizing the homology of medicine and food, aiming at the needs of middle-aged and elderly people for food supplementation and health preservation, and further expanding the new retail business of big health. After combing, there are two points worth learning:
The first is to do "health medicinal diet + social dinner", innovate consumption scenarios, and create a sense of health atmosphere.
As soon as customers enter the Chen Nongfu Medicinal Soup Restaurant, they will see the standard equipment of the store - large long tables, in addition to bookshelves, fitness equipment, etc., making people feel like they have entered a warm community and feel more relaxed.
In the store, people can sit around a long table, talk freely, communicate with each other, learn about the changes and experiences of the body from customers who have undergone health management, and meet like-minded health friends. Create a social space to meet the social needs of middle-aged and elderly customersChen Nongfu's unique "long table culture" has been formed, and through word of mouth, more and more middle-aged and elderly people have been attracted to join this "big family".
The second is to do a community chain model, put forward the concept of "angel service", and make a breakthrough with warmth and more intimacy.
By opening a store in the community and focusing on establishing a close connection with the community residents, you can better understand the preferences and preferences of the community residents and provide them with more personalized and caring services.
For people living alone, young consumers and the elderly who are Xi eating at homeAfter making an appointment to order medicinal soup, the "angel" delivered it to the home, which is not only very worry-free, but also becomes warmer. The role of "angel" here is assumed by the store clerk, who can open their own exclusive stores, sell stores or put self-operated goods on the shelves, motivate "angels" to provide better services, and also facilitate stores to manage "angels" and use differentiated business models to get out of the circle.
Introduced AI intelligent dietitians
Intelligent upgrade of traditional Chinese medicine health preservation
Provide health care and medicinal diet, traditional Chinese medicine consultation, physiotherapy services, etcLet the time-honored brand also embrace new technologyFurther optimize the customer experience and improve store efficiency.
First of all, the store can be equipped with a TCM robot to transform into an "AI intelligent dietitian". On the one hand, reduce labor costs and improve service efficiency; On the other hand, according to the health status of middle-aged and elderly people, we can provide professional AI physique testing, TCM consultation and health consulting services, and formulate personalized health plans and conditioning suggestions according to the customer's constitution and symptoms. For example, the health diet can be adjusted according to the seasons and the physical condition of the customer to provide the best nutrition and health care results.
Secondly, establish a membership system based on personal health records. Through points, discounts, etc., motivate them to pay attention to and use the store's services for a long time. At the same time, we can understand the needs and preferences of customers through member data analysis, and further optimize products and services.
In the future, with the help of new technologies such as AI, Trend Cloud will help more time-honored restaurants to upgrade in a new way and more intelligently, continue to provide better products and services for middle-aged and elderly people, and continue to create a closed loop of monetization!